From catalog to payment.
All inside WhatsApp.
Complete conversational commerce. Catalog, cart, checkout, and native payment. All inside WhatsApp. No redirects. No middleware. No friction.

TRUSTED BY LEADING BRANDS WORLDWIDE
The customer never leaves the app — that's true nativity and CX.
No step is lost outside the chat. From product discovery to payment confirmation.
Cart recovery with native smart checkout. Only CX Platform has it.
VTEX CX Platform is the only Meta partner with the cart recovery template with native payment. It's not just a notification — it's the resumption of the purchase journey.
- Conversational commerce with direct GM impact: cart recovery connected to conversion, incremental revenue, and funnel efficiency.
- Turn abandonment into conversion inside WhatsApp: the customer receives a proactive message and can continue the purchase in the channel where they already are.
- Official Meta template for cart recovery: available to VTEX CX Platform customers, creating a differentiated experience that is hard to replicate.

Checkout happens
inside the conversation.
Most journeys lose the customer at payment time. VTEX WhatsApp Store closes that gap: native payment, no redirect, with automatic recovery if the customer doesn't complete.
Native Payment — Card, Transfer
The customer chooses the method and pays without leaving WhatsApp. Real-time confirmation, order automatically generated in the OMS.
Automatic Payment Recovery
If payment is not completed, the agent detects and re-engages the customer with a new link and incentive — without losing the already-generated order.
PCI DSS Compliant · Native Security
Secure, audited payment infrastructure compliant with international regulations. No data transiting through intermediary systems.
A complete store.
Inside a conversation.
All the capabilities of your e-commerce — natively available on WhatsApp, without parallel integrations or external APIs.
Real-Time Native Catalog
Direct sync with VTEX catalog — price, stock, variations, and active promotions available to the agent instantly. No delay, no stale data.
Native VTEXNative In-Chat Payment
Customers pay without leaving the conversation. Zero redirect, zero context loss at the most critical moment of the journey.
Card · PIX · TransferPayment Recovery
If payment is not completed, the agent automatically re-engages the customer with a new link and incentive — without losing the order.
AutomaticAbandoned Cart Recovery
Contextual messages with product, price, and coupon sent via WhatsApp with opt-in. The customer resumes right where they left off.
8–22% recovery via AIConversational Campaigns
Bulk send with Meta-approved templates — launches, promotions, back-in-stock alerts, inactive reactivation. With per-campaign conversion tracking.
Meta-approved templatesAutomated Post-Sale
Order confirmation, real-time tracking, delivery updates, and satisfaction survey — all via WhatsApp, no support ticket needed.
Zero human contactWhile legacy chatbot platforms suggest actions, VTEX CX Platform executes. With WhatsApp Store, agents complete checkout, apply promotions and confirm payments. Inside a single conversation.
See demoWhatsApp as a channel for proactive revenue.
Beyond reactive support, VTEX WhatsApp Store transforms the channel into a revenue engine — with contextual, personalized, and measurable campaigns.
Cart Recovery
Automatic message with product, photo, price, and direct checkout link. Sent at the right moment, with a personalized incentive.
Back-in-Stock Alert
Customers who showed interest receive automatic notification when the product is back in stock — with an immediate purchase link.
Order Update
Confirmation, tracking, and delivery sent automatically. Reduces support contact volume and increases post-purchase satisfaction.
Personalized Offers
Based on purchase history and browsing behavior — the agent sends the right offer to the right customer at the ideal moment.
Inactive Reactivation
Identifies customers who haven't purchased in X days and fires re-engagement campaigns with product context and relevant incentive.
Launches & Promotions
Bulk send with Meta-approved templates — for your opt-in base with conversion tracking and ROI per campaign.
Global Brands Sell on WhatsApp with VTEX
Discover how leading companies are transforming their sales strategies with our WhatsApp Store solution.

“With VTEX CX on WhatsApp, we increased abandoned cart conversion from 3% to 18% and generated R$ 453K in incremental revenue in a single month.”
Read the story
“A Predictive AI on WhatsApp now manages 72% of interactions, achieving an 85% CSAT on the channel.”
Read the story
“One of the largest retail conglomerates in northern Brazil unified sales, tracking, and support in a single WhatsApp channel.”
Read the storyActivate WhatsApp Store today.
Setup in minutes. Measurable ROI from the first week. Talk to a specialist and get a revenue estimate for your operation.