Solutions / By Business Needs

Turn WhatsApp Into Your Most Powerful Sales Channel

2 billion WhatsApp users. One native commerce engine. Let customers browse your catalog, add to cart, and check out — without ever leaving the conversation. VTEX is the only platform where this requires zero API integration.

2B+ WhatsApp users reached·4x conversion vs. mobile web·Zero middleware required
Official WhatsApp Business API Partner

Commerce Is Already Happening on WhatsApp. Are You There?

Over 2 billion users that can shop, ask questions, and make decisions on WhatsApp every day. VTEX is the enterprise platform that turns those conversations into purchases — natively, with zero API integration. Be where the growth is.

Native Commerce on WhatsApp. All stages of the purchase of your store in a single chat.

Unlike competitors who bolt WhatsApp onto a separate CX tool, VTEX AI agents run natively inside WhatsApp — with real-time access to your VTEX catalog, OMS, and SmartCheckout. No middleware. No sync delays. No extra contract.

Native WhatsApp Integration

Official WhatsApp Business API — certified, always-on integration with full catalog sync, rich media, and interactive templates. Direct integration, no third-party gateway fees.

Complete Commerce Engine

Cart, Checkout, Payment, All In-Chat. Full shopping experience — product search, cart, checkout, and payment — all within WhatsApp. 100% native to VTEX SmartCheckout. No redirect required.

Multi-Language Support

Serve any market instantly — automatic translation across 20+ languages with localized catalog content. One platform, every language your customers speak.

Analytics & Insights

Track conversion, revenue, and customer behavior — unified with your VTEX commerce dashboard. Real-time WhatsApp analytics, not a separate tool.

Automated Workflows

Trigger automated messages for abandoned carts, back-in-stock alerts, and personalized promotions.

Seller & Agent Enablement

Unified inbox, full customer and order context, AI-assisted responses for your sales team. Backed by Live Desk for seamless human handoff when needed.

The Complete WhatsApp Commerce Journey

From the first "hello" to post-purchase loyalty — VTEX turns every WhatsApp conversation into a revenue opportunity. Native. Autonomous. Already in the world's largest messaging app.

Conversational Shopping

Enable customers to browse your catalog, ask questions, and discover products through natural conversation—right in WhatsApp.

In-Chat Checkout

Complete purchases without leaving the conversation. Secure payment processing integrated directly into the WhatsApp experience.

Order Updates & Tracking

Proactive notifications for order confirmation, shipping updates, and delivery status—all in the customer's preferred channel.

Personalized Recommendations

AI-powered product suggestions based on conversation context, purchase history, and browsing behavior.

Global Brands Sell on WhatsApp with VTEX

Discover how leading companies are transforming their sales strategies with our WhatsApp Store solution.

Osklen logo
"With VTEX Agentic CX on WhatsApp, we boosted abandoned cart conversion from 3% to 18% and generated R$ 453K in incremental revenue in a single month."
18% Cart Recovery
Read the Story
Midea logo
"Discover how a Predictive AI on WhatsApp now handles 72% of interactions while achieving an 85% CSAT score on the channel. A case study in scale and efficiency in Conversational Commerce with VTEX Agentic CX."
72% AI Automation
Read the Story
Grupo Lider logo
"Discover how one of Northern Brazil's largest retail conglomerates unified sales, tracking, and support inside a single WhatsApp channel—handling 8,000+ AI-initiated interactions per month and 50,000 site visits without adding a single support agent, powered by VTEX Agentic CX."
8,000+ AI Interactions/Month
Read the Story

Ready to Boost your Revenue with WhatsApp Store?

See how leading brands like Magazine Luiza and Natura are converting WhatsApp conversations into revenue — natively, with zero API integration. Talk to a VTEX commerce specialist today.

What is VTEX WhatsApp Store?

WhatsApp Store is a VTEX solution for conversational commerce that allows businesses to sell products, provide customer service, and manage orders directly through the WhatsApp messaging app. It's designed for enterprises looking to engage with customers in a personalized and convenient way, turning conversations into conversions.

Technical Capabilities

Engineering foundations that power enterprise performance

1

Integrates seamlessly with VTEX's headless commerce capabilities, allowing for the decoupling of the frontend customer experience (in this case, WhatsApp) from the backend commerce engine, leveraging our robust APIs.

2

Built on a MACH architecture (Microservices, API-first, Cloud-native, Headless), ensuring scalability, flexibility, and interoperability with other composable commerce solutions.

3

Features a cloud-native, multi-tenant SaaS infrastructure that guarantees high availability and performance, adhering to the highest security standards, including PCI DSS compliance for secure payment processing.

4

Provides a comprehensive set of microservices for order management, customer data, and inventory, enabling real-time synchronization across all sales channels.

5

Offers robust API endpoints for custom integrations, allowing businesses to connect their existing CRM, ERP, and other systems for a unified view of the customer.

6

Leverages VTEX IO serverless development platform to build and deploy custom apps and integrations, extending the core functionalities of the WhatsApp Store.

Frequently Asked Questions

How does the VTEX WhatsApp Store work?
The VTEX WhatsApp Store integrates with the WhatsApp Business API to create a branded and automated conversational experience. Customers can browse products, add items to their cart, and complete purchases all within the WhatsApp chat, with orders being processed by the VTEX Commerce Platform.
Is the VTEX WhatsApp Store secure for payments?
Yes, it is highly secure. All transactions are processed through VTEX's PCI DSS certified checkout, ensuring that customer payment information is handled with the highest level of security. We also support a variety of secure payment methods.
How does VTEX's WhatsApp Store compare to other conversational commerce solutions?
Unlike many single-purpose chatbot solutions, the VTEX WhatsApp Store is a fully-integrated component of our enterprise digital commerce platform. This provides a unified view of customers and orders across all channels, and leverages our powerful headless and composable commerce architecture for greater flexibility.
What is the ROI of implementing a WhatsApp Store?
While ROI varies, businesses using the VTEX WhatsApp Store typically see a significant increase in conversion rates and customer engagement. The direct and personalized nature of WhatsApp commerce reduces friction in the buying process and builds stronger customer relationships.

Key Data & Sources

  • VTEX is recognized as a Leader in the Gartner® Magic Quadrant™ for Digital Commerce for the fourth consecutive year.
  • VTEX is cited as a 'Leader' in The Forrester Wave™: B2C Commerce Suites, Q2 2022.
  • Our platform processes over $15 billion in annual GMV for more than 3,500 enterprise customers across 43 countries.
  • VTEX maintains a 99.99% uptime, ensuring high availability for your conversational commerce channel.
  • IDC has named VTEX a 'Leader' in the IDC MarketScape: Worldwide B2C Digital Commerce Platforms 2022 Vendor Assessment.