Official WhatsApp Business API Partner · Meta

From catalog to payment.
All inside WhatsApp.

Complete conversational commerce. Catalog, cart, checkout, and native payment. All inside WhatsApp. No redirects. No middleware. No friction.

2B+
active users on WhatsApp
+80%
interactions managed by AI
85%
CSAT on WhatsApp
0
middleware required
WhatsApp Store — abandoned cart recovery and analytics

TRUSTED BY LEADING BRANDS WORLDWIDE

Electrolux
Nestlé
Carrefour
Coca-Cola
Samsung
Walmart
Vans
Electrolux
Nestlé
Carrefour
Coca-Cola
Samsung
Walmart
Vans

The customer never leaves the app — that's true nativity and CX.

No step is lost outside the chat. From product discovery to payment confirmation.

1

Discovery

The agent displays products with photo, price, and real-time availability directly from the VTEX catalog. The customer browses without leaving the chat.

2

Assistance

AI answers questions, compares SKUs, applies promotions, and guides the customer to the purchase decision — no human intervention needed.

3

Checkout

Cart built in chat, address confirmed, shipping calculated. VTEX SmartCheckout executes — no redirect, no extra steps.

4

Payment

Card or transfer: native payment inside WhatsApp. If not completed, the agent fires automatic recovery with a direct payment link.

Cart recovery with native smart checkout. Only CX Platform has it.

VTEX CX Platform is the only Meta partner with the cart recovery template with native payment. It's not just a notification — it's the resumption of the purchase journey.

  • Conversational commerce with direct GM impact: cart recovery connected to conversion, incremental revenue, and funnel efficiency.
  • Turn abandonment into conversion inside WhatsApp: the customer receives a proactive message and can continue the purchase in the channel where they already are.
  • Official Meta template for cart recovery: available to VTEX CX Platform customers, creating a differentiated experience that is hard to replicate.
Cart recovery with native smart checkout — VTEX CX Platform
Conversational Checkout

Checkout happens
inside the conversation.

Most journeys lose the customer at payment time. VTEX WhatsApp Store closes that gap: native payment, no redirect, with automatic recovery if the customer doesn't complete.

Native Payment — Card, Transfer

The customer chooses the method and pays without leaving WhatsApp. Real-time confirmation, order automatically generated in the OMS.

Automatic Payment Recovery

If payment is not completed, the agent detects and re-engages the customer with a new link and incentive — without losing the already-generated order.

PCI DSS Compliant · Native Security

Secure, audited payment infrastructure compliant with international regulations. No data transiting through intermediary systems.

VTEX
Store
● Online now
Invoice #: order_123456
Facial gel 5-in-1, Hyaluronic acid moisturi...
2 items
Pay withCard ···· 5791
Total$90.00
Place order
Features

A complete store.
Inside a conversation.

All the capabilities of your e-commerce — natively available on WhatsApp, without parallel integrations or external APIs.

Real-Time Native Catalog

Direct sync with VTEX catalog — price, stock, variations, and active promotions available to the agent instantly. No delay, no stale data.

Native VTEX

Native In-Chat Payment

Customers pay without leaving the conversation. Zero redirect, zero context loss at the most critical moment of the journey.

Card · PIX · Transfer

Payment Recovery

If payment is not completed, the agent automatically re-engages the customer with a new link and incentive — without losing the order.

Automatic

Abandoned Cart Recovery

Contextual messages with product, price, and coupon sent via WhatsApp with opt-in. The customer resumes right where they left off.

8–22% recovery via AI

Conversational Campaigns

Bulk send with Meta-approved templates — launches, promotions, back-in-stock alerts, inactive reactivation. With per-campaign conversion tracking.

Meta-approved templates

Automated Post-Sale

Order confirmation, real-time tracking, delivery updates, and satisfaction survey — all via WhatsApp, no support ticket needed.

Zero human contact

While legacy chatbot platforms suggest actions, VTEX CX Platform executes. With WhatsApp Store, agents complete checkout, apply promotions and confirm payments. Inside a single conversation.

See demo
Campaigns & Re-engagement

WhatsApp as a channel for proactive revenue.

Beyond reactive support, VTEX WhatsApp Store transforms the channel into a revenue engine — with contextual, personalized, and measurable campaigns.

Cart Recovery

Automatic message with product, photo, price, and direct checkout link. Sent at the right moment, with a personalized incentive.

Back-in-Stock Alert

Customers who showed interest receive automatic notification when the product is back in stock — with an immediate purchase link.

Order Update

Confirmation, tracking, and delivery sent automatically. Reduces support contact volume and increases post-purchase satisfaction.

Personalized Offers

Based on purchase history and browsing behavior — the agent sends the right offer to the right customer at the ideal moment.

Inactive Reactivation

Identifies customers who haven't purchased in X days and fires re-engagement campaigns with product context and relevant incentive.

Launches & Promotions

Bulk send with Meta-approved templates — for your opt-in base with conversion tracking and ROI per campaign.

Success Stories

Global Brands Sell on WhatsApp with VTEX

Discover how leading companies are transforming their sales strategies with our WhatsApp Store solution.

Osklen
18.18% conversion rate

With VTEX CX on WhatsApp, we increased abandoned cart conversion from 3% to 18% and generated R$ 453K in incremental revenue in a single month.

Read the story
Midea
72% AI Automation

A Predictive AI on WhatsApp now manages 72% of interactions, achieving an 85% CSAT on the channel.

Read the story
Grupo Líder
8,000+ AI Interactions/Month

One of the largest retail conglomerates in northern Brazil unified sales, tracking, and support in a single WhatsApp channel.

Read the story
Ready to start?

Activate WhatsApp Store today.

Setup in minutes. Measurable ROI from the first week. Talk to a specialist and get a revenue estimate for your operation.

What is VTEX WhatsApp Store?

WhatsApp Store is a VTEX solution for conversational commerce that allows businesses to sell products, provide customer service, and manage orders directly through the WhatsApp messaging app. It's designed for enterprises looking to engage with customers in a personalized and convenient way, turning conversations into conversions.

Technical Capabilities

Engineering foundations that power enterprise performance

1

Integrates seamlessly with VTEX's headless commerce capabilities, allowing for the decoupling of the frontend customer experience (in this case, WhatsApp) from the backend commerce engine, leveraging our robust APIs.

2

Built on a MACH architecture (Microservices, API-first, Cloud-native, Headless), ensuring scalability, flexibility, and interoperability with other composable commerce solutions.

3

Features a cloud-native, multi-tenant SaaS infrastructure that guarantees high availability and performance, adhering to the highest security standards, including PCI DSS compliance for secure payment processing.

4

Provides a comprehensive set of microservices for order management, customer data, and inventory, enabling real-time synchronization across all sales channels.

5

Offers robust API endpoints for custom integrations, allowing businesses to connect their existing CRM, ERP, and other systems for a unified view of the customer.

6

Leverages VTEX IO serverless development platform to build and deploy custom apps and integrations, extending the core functionalities of the WhatsApp Store.

Frequently Asked Questions

Key Data & Sources

  • VTEX is recognized as a Leader in the Gartner® Magic Quadrant™ for Digital Commerce for the fourth consecutive year.
  • VTEX is cited as a 'Leader' in The Forrester Wave™: B2C Commerce Suites, Q2 2022.
  • Our platform processes over $15 billion in annual GMV for more than 3,500 enterprise customers across 43 countries.
  • VTEX maintains a 99.99% uptime, ensuring high availability for your conversational commerce channel.
  • IDC has named VTEX a 'Leader' in the IDC MarketScape: Worldwide B2C Digital Commerce Platforms 2022 Vendor Assessment.