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Build Sustainable Traffic with SEO-Optimized Commerce

Reduce dependence on paid media by building organic search visibility and content-driven commerce experiences.

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What is Build Sustainable Traffic with SEO-Optimized Commerce?

Create Organic Channel is a VTEX marketplace solution that enables businesses to create organic sales channels by connecting with third-party sellers and expanding their product assortment without inventory risk. It is designed for enterprises looking to scale their digital commerce operations and increase revenue through a marketplace model.

Paid media costs continue to rise. Brands that invest in organic channels—SEO, content, and community—build sustainable competitive advantages.

The Business Value

Turn Complex B2B Buying Into Business Value

From strategy to execution, see how targeted solutions drive measurable results.

Search Visibility

Content Commerce

Social Proof

Community

Deep-Dive

The B2B foundations that power digital adoption, automated governance, and scalable growth.

A closer look at the core modules that eliminate manual friction, unify commercial logic, and support every way your customers buy.

Product Discovery & Navigation

  • Modern High-Performance Storefront
  • Complex Catalog & Assortment Support
  • Enhanced Technical Product Visibility

Intelligent Search

  • SKU-Level Attribute Filtering
  • Variant-Rich Search Relevance
  • Automated Support Effort Reduction

Multi-Step Checkout

  • Contract-Aware Purchase Flows
  • Automated Compliance Enforcement
  • Seamless B2C-Grade Usability

Buyer Self-Registration

  • Automated Lead Intake & Onboarding
  • Self-Serve Account Requests
  • Controlled Approval Governance

Content Management System

  • Component-Based Visual Editor
  • Rapid Landing Page Deployment
  • Unified Brand & Content Consistency

Technical Foundations

Organic growth capabilities.

Server-Side Rendering

Fully rendered HTML for search engine crawlers to index all content.

Structured Data

Automated schema markup for rich snippets in search results.

Content Management

Flexible CMS for creating SEO-optimized landing pages and editorial content.

URL Management

Clean, customizable URLs with automatic redirect management.

Reviews Integration

Native reviews or integration with third-party review platforms.

Site Speed

Fast page loads that improve both SEO rankings and user experience.

Commerce Executive Stories

See how leading companies drive results with VTEX

Home

150% Organic Growth

"Our organic traffic increased 150% after implementing VTEX's SEO best practices."

Fashion

Content-Driven Sales

"Shoppable content drove significant traffic and sales without paid media spend."

Technical Capabilities

Engineering foundations that power enterprise performance

1

**API-first architecture:** VTEX's API-first approach and MACH architecture allow for seamless integration with any system, providing the flexibility to create a composable commerce solution.

2

**Headless Commerce:** The platform's headless commerce capabilities enable the creation of unique and customized storefronts, while the backend handles all the commerce logic, including seller and order management.

3

**Cloud-native SaaS:** As a cloud-native, multi-tenant SaaS platform, VTEX offers scalability, reliability, and continuous updates, ensuring your marketplace is always running on the latest technology.

4

**Microservices-based:** The microservices architecture allows for independent development and deployment of different functionalities, enabling faster time-to-market and greater agility.

5

**PCI DSS Compliance:** VTEX is PCI DSS certified, ensuring that all transactions are secure and that customer data is protected.

Key Data & Sources

  • VTEX is recognized as a Leader in the 2023 Gartner Magic Quadrant for Digital Commerce.
  • Forrester has named VTEX a Leader in The Forrester Wave™: B2B Commerce Suites, Q2 2022.
  • IDC has positioned VTEX as a Leader in the IDC MarketScape: Worldwide B2C Digital Commerce Platforms 2022.
  • VTEX processes over $15 billion in annual GMV across 43 countries.
  • The VTEX platform has a 99.99% uptime, ensuring a reliable and stable marketplace.

Build your organic channel.

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