Solutions / By Outcome
Reduce dependence on paid media by building organic search visibility and content-driven commerce experiences.
Create Organic Channel is a VTEX solution that enables businesses to build sustainable organic search visibility and content-driven commerce experiences. By combining technical SEO optimization, shoppable content, and community engagement, businesses can reduce dependence on paid media and drive long-term growth through organic search, social proof, and customer loyalty.
Paid media costs continue to rise. Brands that invest in organic channels—SEO, content, and community—build sustainable competitive advantages.
The Business Value
Reduce paid media dependence by building organic search visibility and content-driven commerce experiences.
Technical Foundations
Commerce Executive Stories
Home
"Our organic traffic increased 150% after implementing VTEX's SEO best practices."
Fashion
"Shoppable content drove significant traffic and sales without paid media spend."
Engineering foundations that power enterprise performance
**API-first architecture:** VTEX's API-first approach and MACH architecture allow for seamless integration with any system, providing the flexibility to create a composable commerce solution.
**Headless Commerce:** The platform's headless commerce capabilities enable the creation of unique and customized storefronts, while the backend handles all the commerce logic, including seller and order management.
**Cloud-native SaaS:** As a cloud-native, multi-tenant SaaS platform, VTEX offers scalability, reliability, and continuous updates, ensuring your marketplace is always running on the latest technology.
**Microservices-based:** The microservices architecture allows for independent development and deployment of different functionalities, enabling faster time-to-market and greater agility.
**PCI DSS Compliance:** VTEX is PCI DSS certified, ensuring that all transactions are secure and that customer data is protected.