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One Platform. Every Channel. A Seamless B2C Experience.

VTEX delivers a single B2C commerce foundation that connects digital and physical channels — enabling retailers to run ecommerce and stores as one unified operation, with integrated order management and fulfillment execution.

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What is One Platform. Every Channel. A Seamless B2C Experience.?

B2C Omnichannel Commerce by VTEX is a unified commerce solution for enterprises to integrate online, mobile, marketplace, and physical store channels. It's designed for B2C brands seeking to deliver seamless, consistent customer experiences across all touchpoints.

Shoppers don't see channels; they see one brand. Yet, most retailers lose sales due to fragmented systems that can't sync online demand with store inventory. To win, you must unify the customer journey from discovery to fulfillment.

The Business Value

Deliver Seamless Omnichannel Experiences

From strategy to execution, see how targeted solutions drive measurable results.

Unified Commerce

Connect physical stores, ecommerce, and marketplaces on a single commerce and OMS foundation, with a unified view of catalog, promotions, inventory, orders, and customers.

  • Eliminate channel silos with unified commerce management across online and offline.
  • Increase trust and conversion as inventory synchronization and order orchestration prevent overselling and lost sales.
  • Launch faster with less complexity by replacing fragmented, channel-specific systems.

Flexible Fulfillment Network

Use stores and warehouses as an integrated fulfillment network to execute omnichannel journeys such as ship-from-store and BOPIS with reliability and scale.

  • Enable ship-from-store and BOPIS natively, without external OMS dependencies
  • Improve delivery speed and reduce shipping costs by fulfilling from the closest location
  • Increase inventory efficiency by exposing store stock online and balancing demand automatically

Marketplace & Assortment Expansion

Expand assortment and business models by operating first-party and integrated marketplaces on the same platform.

  • Manage first-party and marketplace inventory within a single OMS
  • Integrate native marketplaces or connect to leading global third-party marketplaces
  • Preserve governance over pricing, promotions, and fulfillment across channels

Composable Speed with Enterprise Control

Adapt storefronts, integrations, and experiences quickly without sacrificing security, compliance, or operational control.

  • Accelerate time-to-market with our pragmatic composability using VTEX IO
  • Maintain enterprise governance with native OMS and commerce rules
  • Support multi-country operations, localization, and compliance

Peak Season & High-Volume Operations

Sustain performance and reliability during promotions, seasonal peaks, and traffic spikes.

  • Preserve accurate delivery promises under extreme demand
  • Scale inventory and order processing elastically with cloud-native infrastructure.
  • Reduce operational risk with automated orchestration instead of manual interventions.
Deep-Dive

Explore the capabilities behind B2C Omnichannel

A closer look at the core modules powering unified commerce, intelligent orchestration, and scalable operations.

Customizable Storefront

  • ✓Reusable UI Components
  • ✓Responsive Design

Search & Discovery

  • ✓AI-Powered Search
  • ✓Faceted Navigation
  • ✓Predictive Autocomplete

Checkout & Payments

  • ✓One-Page Checkout
  • ✓Multi-Currency Support
  • ✓Alternative Payment Methods

Technical Foundations

Driving measurable results with B2C Omnichannel

Grow Customer Lifetime Value

Grow customer lifetime value (LTV) by enabling true cross-channel journeys between store, online, and assisted sales.

Reduce Fulfillment Costs

Reduce fulfillment costs through intelligent sourcing and orchestration across stores and distribution centers.

Improve Inventory Performance

Improve inventory performance through synchronized stock operations across locations.

Accelerate Omnichannel Rollouts

Accelerate omnichannel rollouts without heavy replatforming, using composable building blocks and native OMS capabilities.

Commerce Executive Stories

See how leading companies drive results with VTEX

Walmart

Retail

42% increase in conversion rate

"At the end of the day, a native app for example is not only for ecommerce, it is for paying in-store, for locating an item in the physical store, etc. In real life, there are physical and digital interactions all the time."

— Ariel Leiro, Walmart Argentina Senior Operations Manager

Read the Story
Worldwide Golf

Footwear & Sports

14 weeks to replatform from IBM WebSphere®

"By unifying ecommerce and store operations on a single platform, Worldwide Golf Shops streamlined omnichannel execution, reduced operational costs, and accelerated digital growth across multiple brands."
Read the Story
C&A

Fashion

20x Increase in digital revenue over 6 years

"We advanced a lot and managed to get where we wanted. C&A became more valuable and more experienced each week. We seek to improve and to deliver improvement to the customer."

— Fernando Guglielmetti, Director of Ecommerce at C&A Brazil

Technical Capabilities

Engineering foundations that power enterprise performance

1

Leverages a headless commerce architecture, enabling the separation of frontend and backend systems for greater flexibility and customization through APIs.

2

Built on a cloud-native, multi-tenant SaaS platform, ensuring scalability, reliability, and continuous updates without downtime.

3

Supports composable commerce principles, allowing businesses to select and integrate best-of-breed microservices to create a custom solution.

4

Adheres to MACH architecture (Microservices, API-first, Cloud-native, Headless), future-proofing the commerce stack against technological shifts.

5

Ensures secure transactions with PCI DSS compliance and provides robust data protection.

6

Offers a powerful GraphQL API for efficient data fetching and manipulation, enhancing frontend performance.

Frequently Asked Questions

How does VTEX's B2C Omnichannel solution compare to Shopify Plus?
VTEX is designed for large enterprises with complex omnichannel needs, offering a more flexible and extensible platform based on MACH architecture. Shopify Plus is a strong choice for high-growth B2C brands, but may require more third-party apps for advanced omnichannel capabilities.
What is the typical ROI for implementing VTEX's B2C Omnichannel solution?
While ROI varies, customers often see significant lifts in conversion rates and operational efficiency. A Forrester Total Economic Impact (TEI) study on VTEX found a 3-year ROI of 441% for a composite organization.
How does VTEX handle in-store and online inventory integration?
VTEX provides a native distributed order management system (OMS) that unifies inventory across all channels, including physical stores, warehouses, and distribution centers, enabling features like ship-from-store and click-and-collect.
Is the VTEX platform suitable for a headless commerce strategy?
Yes, VTEX is API-first and designed for headless commerce. It provides a comprehensive set of APIs and a flexible architecture that allows businesses to use any frontend framework or CMS.

Key Data & Sources

  • Recognized as a "Leader" in the Gartner® Magic Quadrant™ for Digital Commerce for the fifth consecutive year.
  • Named a "Leader" in The Forrester Wave™: B2C Commerce Suites, Q2 2022.
  • Processed over $15 billion in annual Gross Merchandise Volume (GMV) across 43 countries.
  • Serves over 3,500 enterprise customers, including major brands like Sony, Walmart, and L'Oréal.
  • Maintains a 99.99% uptime, ensuring high availability for enterprise-level operations.
  • IDC MarketScape: Worldwide B2C Digital Commerce Platforms 2022 Vendor Assessment, naming VTEX a "Leader".