Solutions / By Business Needs

Capture High-Intent Shoppers at the Point of Purchase

Leverage retailer first-party data to place targeted sponsored ads exactly where purchase decisions happen, maximizing ROAS without cookie reliance.

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What is VTEX Ads for Advertisers?

VTEX Ads for Advertisers is a solution for brands and advertisers to run sponsored product campaigns on retail media networks. It enables advertisers to leverage retailer first-party data to place targeted sponsored ads exactly where purchase decisions happen, maximizing ROAS without cookie reliance.

As third-party cookies phase out, ad spend is shifting to where the data is real. Retail Media Networks offer the only way to reach customers who are actively buying, not just browsing.

The Business Value

Reach High-Intent Shoppers

Place targeted sponsored ads exactly where purchase decisions happen with first-party data precision.

Target Precision

Drive Action

Verify Impact

Technical Foundations

Maximize ROAS with privacy-first data infrastructure.

First-Party Audience Targeting

Build segments based on verified transactional data. Target shoppers by purchase history, brand affinity, and browsing behavior.

Low-Latency Ad Serving

Deliver sponsored product ads and banners dynamically without impacting site load speed or Core Web Vitals.

Closed-Loop Attribution

Connect ad impressions directly to SKU-level sales data. Measure ROAS and conversion uplift with deterministic accuracy.

Real-Time Bidding Engine

Optimize ad spend with automated bidding strategies. Secure premium placements on search and category pages instantly.

Clean Room Data Security

Share and analyze audience data in a privacy-compliant environment. Ensure GDPR/CCPA compliance without exposing PII.

Multi-Format Creative Management

Manage display, sponsored product, and video assets in a single hub. Automatically adapt creatives for all interfaces.

Commerce Executive Stories

See how leading companies drive results with VTEX

Electronics & Appliances

10x ROAS

"VTEX Ads allowed us to attribute $10 in sales for every $1 spent on ads. The transparency is unmatched."

CPG

Incremental Sales Growth

"Sponsored products on retailer sites drove incremental sales we couldn't achieve through traditional digital channels."

Beauty

Precision Targeting

"First-party data targeting helped us reach our exact customer segments with precision we never had before."

Technical Capabilities

Engineering foundations that power enterprise performance

1

Leverage our headless commerce architecture and APIs to programmatically manage campaigns and integrate with your existing ad tech stack.

2

Built on a composable commerce framework, allowing for the integration of best-of-breed solutions and custom development using microservices.

3

A cloud-native SaaS platform ensuring high availability and scalability, compliant with PCI DSS for secure transactions.

4

Utilize our MACH architecture for flexible, future-proof retail media solutions that can adapt to evolving market demands.

5

Integrate with VTEX's suite of products, including the VTEX Commerce Platform and VTEX CX Platform, for a unified view of the customer journey.

6

Benefit from real-time analytics and reporting to optimize campaign performance and measure ROI effectively.

Frequently Asked Questions

Key Data & Sources

  • VTEX serves over 3,500 enterprise customers across 43 countries.
  • The platform processes over $15 billion in annual GMV with 99.99% uptime.
  • Recognized by Gartner, Forrester, and IDC as a leader in digital commerce.
  • Bemol, a Brazilian retailer, generated R$1 million in incremental sales and achieved a 51x ROAS using VTEX Ads.
  • VTEX is a publicly traded company on the NYSE (NYSE: VTEX).
  • The platform is compliant with PCI DSS for secure payment processing.

Stop guessing. Start converting.

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