Solutions / By Business Needs

Capture High-Intent Shoppers at the Point of Purchase

Leverage retailer first-party data to place targeted sponsored ads exactly where purchase decisions happen, maximizing ROAS without cookie reliance.

Get in touchSchedule a Demo

What is Capture High-Intent Shoppers at the Point of Purchase?

VTEX Retail Media for Advertisers is a solution for brands and advertisers to run sponsored product campaigns on retail media networks. It enables advertisers to leverage retailer first-party data to place targeted sponsored ads exactly where purchase decisions happen, maximizing ROAS without cookie reliance.

As third-party cookies phase out, ad spend is shifting to where the data is real. Retail Media Networks offer the only way to reach customers who are actively buying, not just browsing.

The Business Value

Turn Complex B2B Buying Into Business Value

From strategy to execution, see how targeted solutions drive measurable results.

Target Precision

Drive Action

Verify Impact

Deep-Dive

The B2B foundations that power digital adoption, automated governance, and scalable growth.

A closer look at the core modules that eliminate manual friction, unify commercial logic, and support every way your customers buy.

Product Discovery & Navigation

  • Modern High-Performance Storefront
  • Complex Catalog & Assortment Support
  • Enhanced Technical Product Visibility

Intelligent Search

  • SKU-Level Attribute Filtering
  • Variant-Rich Search Relevance
  • Automated Support Effort Reduction

Multi-Step Checkout

  • Contract-Aware Purchase Flows
  • Automated Compliance Enforcement
  • Seamless B2C-Grade Usability

Buyer Self-Registration

  • Automated Lead Intake & Onboarding
  • Self-Serve Account Requests
  • Controlled Approval Governance

Content Management System

  • Component-Based Visual Editor
  • Rapid Landing Page Deployment
  • Unified Brand & Content Consistency

Technical Foundations

Maximize ROAS with privacy-first data infrastructure.

First-Party Audience Targeting

Build segments based on verified transactional data. Target shoppers by purchase history, brand affinity, and browsing behavior.

Low-Latency Ad Serving

Deliver sponsored product ads and banners dynamically without impacting site load speed or Core Web Vitals.

Closed-Loop Attribution

Connect ad impressions directly to SKU-level sales data. Measure ROAS and conversion uplift with deterministic accuracy.

Real-Time Bidding Engine

Optimize ad spend with automated bidding strategies. Secure premium placements on search and category pages instantly.

Clean Room Data Security

Share and analyze audience data in a privacy-compliant environment. Ensure GDPR/CCPA compliance without exposing PII.

Multi-Format Creative Management

Manage display, sponsored product, and video assets in a single hub. Automatically adapt creatives for all interfaces.

Commerce Executive Stories

See how leading companies drive results with VTEX

Electronics

10x ROAS

"VTEX Retail Media allowed us to attribute $10 in sales for every $1 spent on ads. The transparency is unmatched."

CPG

Incremental Sales Growth

"Sponsored products on retailer sites drove incremental sales we couldn't achieve through traditional digital channels."

Beauty

Precision Targeting

"First-party data targeting helped us reach our exact customer segments with precision we never had before."

Technical Capabilities

Engineering foundations that power enterprise performance

1

Leverage our headless commerce architecture and APIs to programmatically manage campaigns and integrate with your existing ad tech stack.

2

Built on a composable commerce framework, allowing for the integration of best-of-breed solutions and custom development using microservices.

3

A cloud-native SaaS platform ensuring high availability and scalability, compliant with PCI DSS for secure transactions.

4

Utilize our MACH architecture for flexible, future-proof retail media solutions that can adapt to evolving market demands.

5

Integrate with VTEX's suite of products, including the VTEX Commerce Platform and VTEX Agentic CX Platform, for a unified view of the customer journey.

6

Benefit from real-time analytics and reporting to optimize campaign performance and measure ROI effectively.

Frequently Asked Questions

How does VTEX Retail Media for Advertisers work?
It allows advertisers to bid on keywords and product categories to have their products displayed in prominent positions on a retailer's ecommerce site. The platform uses the retailer's first-party data to target ads to the most relevant shoppers.
What is the difference between VTEX Retail Media and other advertising platforms like Google Ads?
VTEX Retail Media focuses on advertising within a retailer's own digital properties, reaching shoppers at the point of purchase. This provides access to high-intent shoppers and rich first-party data that is not available on general advertising platforms.
What is the pricing model for VTEX Retail Media for Advertisers?
The pricing model is typically based on a cost-per-click (CPC) or cost-per-mille (CPM) basis, where advertisers pay when a shopper clicks on or views their ad. Specific rates may vary depending on the retailer and ad placement.
Can I use my own analytics tools with VTEX Retail Media?
Yes, VTEX's open architecture and APIs allow for integration with a wide range of third-party analytics and reporting tools, enabling you to track campaign performance within your existing workflow.
What kind of return on investment (ROI) can I expect?
By targeting high-intent shoppers at the point of purchase, VTEX Retail Media can deliver a high return on ad spend (ROAS). For example, Brazilian retailer Bemol generated R$1 million in incremental sales and achieved a 51x ROAS using VTEX Ads.

Key Data & Sources

  • VTEX serves over 3,500 enterprise customers across 43 countries.
  • The platform processes over $15 billion in annual GMV with 99.99% uptime.
  • Recognized by Gartner, Forrester, and IDC as a leader in digital commerce.
  • Bemol, a Brazilian retailer, generated R$1 million in incremental sales and achieved a 51x ROAS using VTEX Ads.
  • VTEX is a publicly traded company on the NYSE (NYSE: VTEX).
  • The platform is compliant with PCI DSS for secure payment processing.

Stop guessing. Start converting.

Talk to an ExpertExplore All Solutions