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Maximize Every Marketing Dollar with Data-Driven Commerce

Connect marketing spend to sales outcomes with first-party data, closed-loop attribution, and AI-powered personalization.

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What is Maximize Every Marketing Dollar with Data-Driven Commerce?

Increase Marketing ROI from VTEX is a suite of enterprise-grade commerce solutions designed to help B2C and B2B brands maximize return on investment from their marketing spend. It enables this through advanced personalization, precise multi-touch attribution, and the creation of new revenue streams via a retail media network.

Marketing budgets are under scrutiny. CMOs need to prove ROI on every dollar. First-party data and closed-loop attribution are the keys to efficient, accountable marketing.

The Business Value

Turn Complex B2B Buying Into Business Value

From strategy to execution, see how targeted solutions drive measurable results.

Data Activation

Attribution

Personalization

Conversion

Deep-Dive

The B2B foundations that power digital adoption, automated governance, and scalable growth.

A closer look at the core modules that eliminate manual friction, unify commercial logic, and support every way your customers buy.

Product Discovery & Navigation

  • Modern High-Performance Storefront
  • Complex Catalog & Assortment Support
  • Enhanced Technical Product Visibility

Intelligent Search

  • SKU-Level Attribute Filtering
  • Variant-Rich Search Relevance
  • Automated Support Effort Reduction

Multi-Step Checkout

  • Contract-Aware Purchase Flows
  • Automated Compliance Enforcement
  • Seamless B2C-Grade Usability

Buyer Self-Registration

  • Automated Lead Intake & Onboarding
  • Self-Serve Account Requests
  • Controlled Approval Governance

Content Management System

  • Component-Based Visual Editor
  • Rapid Landing Page Deployment
  • Unified Brand & Content Consistency

Technical Foundations

Marketing efficiency tools.

Customer Data Platform

Unify customer data from all touchpoints to build comprehensive profiles for targeting.

Audience Segmentation

Create precise segments based on purchase history, browsing behavior, and engagement.

Retail Media Network

Monetize your traffic while providing brands with high-intent advertising opportunities.

AI Recommendations

Personalize product recommendations across site, email, and ads automatically.

A/B Testing

Test and optimize landing pages, promotions, and experiences with statistical rigor.

Marketing Automation

Trigger personalized campaigns based on customer behavior and lifecycle stage.

Commerce Executive Stories

See how leading companies drive results with VTEX

Beauty

3x ROAS Improvement

"First-party data targeting improved our ROAS by 3x compared to third-party cookie-based campaigns."

Electronics

Confident Investment

"Closed-loop attribution finally gave us confidence in our retail media investments."

Fashion

45% Higher CTR

"AI-powered personalization increased our email click-through rates by 45%."

Technical Capabilities

Engineering foundations that power enterprise performance

1

Leverage a headless commerce architecture using over 100 RESTful APIs and GraphQL to create personalized customer experiences across any channel, from IoT to live shopping, ensuring MACH-compliant composability.

2

Integrate seamlessly with your existing martech stack, including CRMs like Salesforce and ERPs, through a microservices-based framework, allowing for agile development and deployment without disrupting core commerce operations.

3

Built on a multi-tenant, cloud-native SaaS platform with auto-scaling infrastructure, ensuring 99.99% uptime and PCI DSS compliance to handle enterprise-level traffic spikes and secure transactions.

4

Utilize the VTEX IO serverless development platform to build and deploy custom storefronts, backend apps, and complex integrations, extending the platform’s core capabilities without managing infrastructure.

5

Harness AI-powered personalization and search capabilities to deliver relevant product recommendations and content, increasing conversion rates and average order value.

6

Launch a sophisticated retail media network, turning first-party data into a new high-margin revenue stream by allowing brand partners to run targeted ad campaigns directly on your digital properties.

Frequently Asked Questions

How does VTEX's solution for increasing marketing ROI compare to Salesforce Marketing Cloud?
VTEX provides a unified commerce and marketing platform with native retail media capabilities, whereas Salesforce Marketing Cloud is a separate, specialized marketing automation tool. VTEX's integrated approach allows for real-time personalization based on commerce data and simplifies attribution, while Salesforce offers deeper, standalone marketing campaign management features.
How does VTEX track marketing attribution?
VTEX tracks marketing attribution by connecting ad spend and campaign data from multiple channels (e.g., Google, Facebook, TikTok) to actual sales conversions on the platform. It uses a combination of first-party data, UTM parameters, and API integrations to provide a holistic view of which touchpoints are driving revenue.
What is the typical ROI from implementing VTEX's marketing solutions?
While ROI varies by company size and industry, enterprises using VTEX often report a significant increase in conversion rates, a 25% reduction in customer acquisition costs, and new high-margin revenue from their retail media networks. Specific ROI depends on the level of personalization and attribution maturity.
Is VTEX's platform composable?
Yes, VTEX is a fully composable platform built on MACH (Microservices, API-first, Cloud-native, Headless) principles. This allows enterprises to select and integrate best-of-breed solutions for different business needs, avoiding vendor lock-in and enabling greater agility.

Key Data & Sources

  • VTEX is recognized as a 'Leader' in the Gartner® Magic Quadrant™ for Digital Commerce for the fifth consecutive year (2024).
  • The VTEX platform processes over $15 billion in annual Gross Merchandise Volume (GMV) for more than 3,500 enterprise customers across 43 countries.
  • Forrester Wave™: B2B Commerce Suites, Q2 2024, names VTEX a 'Leader', citing its strong capabilities in multi-channel and personalization.
  • VTEX maintains a 99.99% uptime SLA and is PCI DSS certified, ensuring enterprise-grade reliability and security for global operations.
  • According to IDC, composable commerce platforms like VTEX can accelerate new feature deployment by up to 80% compared to monolithic systems.
  • VTEX's retail media solutions enable retailers to generate new revenue streams with gross margins often exceeding 70%.

Maximize your marketing ROI.

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