Solutions / By Business Needs
A Complete Platform to Grow your B2B Business
A single B2B commerce foundation that supports every buying motion — from self-service ecommerce and procurement-led purchasing to assisted sales.
Simpler buying for customers, stronger governance for your business, and lower operational cost at scale.
What is A Complete Platform to Grow your B2B Business?
VTEX B2B Commerce is an enterprise-grade digital commerce platform purpose-built for complex business-to-business transactions, enabling manufacturers, distributors, and wholesalers to digitize their sales channels with self-service buyer portals, custom pricing, and procurement system integration. It supports MACH-architecture principles and composable commerce to serve organizations managing multi-tier distribution networks and high-volume order workflows.
Buyers get efficient, purpose-built buying experiences that fit the way they buy.
Merchants control what buyers see, buy, and pay — at scale.
Every order follows your commercial rules by design, with native enforcement at checkout.
The Business Value
One B2B Solution. Every Buying Motion.
From self-service portals to agent-assisted sales, we automate your purchasing rules to drive digital adoption. VTEX empowers your business across three essential buying experiences.
B2B Ecommerce
Scale your digital buying channel
Deliver fast, intuitive self-service for buyers who expect best-in-class digital experiences without sacrificing control.
- Acquisition at Scale: Accelerate lead intake with Buyer Self-Registration and controlled account onboarding.
- Intelligent Discovery: Help buyers find the right SKU instantly across millions of products with Intelligent Search.
- Compliant Conversion: Guide buyers through a Multi-Step Checkout that enforces purchasing rules and contracts by default.
Buyer Portal
Streamline enterprise buyer relationships
Support procurement-driven buying by embedding governance, compliance, and financial controls directly into the digital journey.
- Punchout Integration: Connect directly to buyer procurement systems (Ariba, Coupa) to simplify enterprise workflows.
- AI-Powered Velocity: Increase order throughput and reduce service costs with AI Quick Order for bulk purchasing.
- Automated Compliance: Enforce budgets and spending limits automatically with Buying Policies & Approval Workflows.
Assisted Sales
Boost sales representative productivity
Empower sales teams to move faster with better tools, stronger controls, and complete account visibility.
- Accelerated Quoting: Shorten deal cycles and ensure consistency with a native AI Quoting Experience.
- Margin Protection: Enforce commercial discipline and protect profitability using the Quote Approval Workflow.
- 360° Account Visibility: Strengthen relationships via a Buyer Overview that unifies behavior, history, and engagement data.
The B2B foundations that power digital adoption, automated governance, and scalable growth.
A closer look at the core modules that eliminate manual friction, unify commercial logic, and support every way your customers buy.
Product Discovery & Navigation
- Modern High-Performance Storefront
- Complex Catalog & Assortment Support
- Enhanced Technical Product Visibility
Intelligent Search
- SKU-Level Attribute Filtering
- Variant-Rich Search Relevance
- Automated Support Effort Reduction
Multi-Step Checkout
- Contract-Aware Purchase Flows
- Automated Compliance Enforcement
- Seamless B2C-Grade Usability
Buyer Self-Registration
- Automated Lead Intake & Onboarding
- Self-Serve Account Requests
- Controlled Approval Governance
Content Management System
- Component-Based Visual Editor
- Rapid Landing Page Deployment
- Unified Brand & Content Consistency
Technical Foundations
Modernize B2B Complexity Without the Operational Friction
VTEX models your commercial reality at the platform level, ensuring your digital growth is governed by design, not by manual effort.
Enterprise Success Stories
How Global Leaders Unify B2B Operations with VTEX
From streamlining dealer networks to empowering professionals with 24/7 autonomy, see how global enterprises use VTEX to master complexity.
Global Manufacturing
Modernization without Disruption
"You can see the building blocks of everything we're doing neatly stacking on top of each other. Because of VTEX's flexibility and the team's creativity and foresight, we're able to make these adjustments without much pain at all on the customer's side, and that feeds innovation."
— Chris Teer, Global Director for Ecommerce and Marketing Technologies at Stanley Black & Decker
Read the Story
Consumer Goods Distribution
Operational Unification
"The choice of the platform was a key process, carried out by a cross-functional team, focused on having the peace of mind being with a platform that we know really works, and that has the needed flexibility to build anything with the use of Open APIs."
— Maria Mujica, VP of Ecommerce LATAM at Mondelēz International
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Professional B2B Self-Service
Enhanced Buyer Autonomy
"We are putting considerable effort into technology to deliver the best oral care marketplace for dentists, and we believe that the continued focus on product customization adds a lot of value to our dentist customers. The amazing part of this project is also the availability. Now, dentists can order any product they want, at any time. We have a broader range of delivery and covered areas, and dentists are making more orders, more frequently."
— Danilo Turbiani, Ecommerce Director at Colgate-Palmolive Brazil
Read the StoryTechnical Capabilities
Engineering foundations that power enterprise performance
Headless commerce architecture with API-first design enables seamless integration with ERP systems (SAP, Oracle, Microsoft Dynamics), procurement platforms (Ariba, Coupa), and PIM solutions via RESTful and GraphQL APIs.
Native punchout catalog support (cXML, OCI) connects directly to buyer procurement systems, supporting EDI and B2B integration standards for automated purchase order processing.
Role-based access control (RBAC) with multi-level approval workflows enforces purchasing policies, budget limits, and organizational hierarchies across complex buyer structures.
AI-powered quick order and intelligent search leverage machine learning to accelerate bulk purchasing, supporting CSV upload, reorder lists, and predictive product suggestions across millions of SKUs.
Custom pricing engine supports contract-based pricing, volume discounts, tiered pricing tables, and customer-specific catalogs with real-time price calculation via microservices architecture.
Cloud-native SaaS platform with multi-tenant architecture delivers 99.99% uptime SLA, automatic scaling, and PCI DSS Level 1 compliance for secure B2B transactions.
Frequently Asked Questions
Key Data & Sources
- Gartner Magic Quadrant for Digital Commerce 2024: VTEX recognized as a Visionary for its composable commerce approach and B2B capabilities.
- IDC MarketScape: Worldwide B2B Digital Commerce Platforms 2024: VTEX positioned as a Major Player for enterprise B2B commerce.
- VTEX processes over $15 billion in annual GMV across 3,500+ enterprise customers in 43 countries (VTEX Annual Report 2024).
- Forrester Total Economic Impact Study: VTEX B2B customers reported 70% reduction in order processing time and 40% increase in digital channel revenue.
- VTEX maintains 99.99% platform uptime SLA with PCI DSS Level 1 certification and SOC 2 Type II compliance.
- B2B ecommerce market projected to reach $25.65 trillion by 2028 (Grand View Research), with self-service portals driving 65% of B2B transactions.
Cut the complexity. Boost the ROI. Scale faster.
Stop letting disconnected systems and manual processes stall your progress. VTEX absorbs your structural complexity—modeling your contracts, hierarchies, and rules natively—so your teams are free to innovate and your revenue is free to scale.