VTEX Blog

Insights, trends, and strategies for digital commerce

Discover the latest news, best practices, and success stories from the world of ecommerce and unified commerce.

188 articles found

Lessons From a Conversation With Rafa Nadal
Trends and Insights

Lessons From a Conversation With Rafa Nadal

There are moments in life when a conversation does more than inspire; it recalibrates you.That’s what happened to me in Lisbon during my interview with Rafa Nadal at VTEX Connect.No cameras. No media...

Santiago NaranjoNovember 18, 20253 min read
How to Choose the Right Keywords for Your ecommerce Brand: A Comprehensive Guide
Resources

How to Choose the Right Keywords for Your ecommerce Brand: A Comprehensive Guide

Choosing the right keywords for your ecommerce brand is an essential step toward ensuring that your ideal customer...

Robin StrathdeeSeptember 01, 2025
6 min read
How To Improve The Average Ecommerce Conversion Rate For High Ticket Sales
Strategy

How To Improve The Average Ecommerce Conversion Rate For High Ticket Sales

ecommerce, especially when selling high-ticket items, crafting an experience that clearly conveys the...

Robin StrathdeeJune 17, 2025
7 min read
Understanding the Role of an Ecommerce Product Manager
Strategy

Understanding the Role of an Ecommerce Product Manager

A product manager in ecommerce acts as the bridge between different teams, including marketing, design, and...

Robin StrathdeeApril 29, 2025
4 min read
Digital Transformation: Definition and Real Examples of Success
Strategy

Digital Transformation: Definition and Real Examples of Success

about digital transformation is everywhere! But...

Robin StrathdeeApril 24, 2025
8 min read
How to Calculate MER for Ecommerce: A Comprehensive Guide
Strategy

How to Calculate MER for Ecommerce: A Comprehensive Guide

One of the most reliable metrics for evaluating marketing performance is the marketing efficiency ratio (MER), which helps ecommerce managers understand how effectively their investments translate...

Robin StrathdeeMarch 27, 2025
4 min read
The MACH Mirage
Strategy

The MACH Mirage

The Emperor's New ArchitectureLet's be brutally honest: The pure best-of-breed MACH approach has created as many problems as it has solved. What began as a crusade for technical freedom has morphed...

Jordan JewellMarch 25, 2025
4 min read
Grocery Ecommerce Customer Retention Strategies 2025
Products and Features

Grocery Ecommerce Customer Retention Strategies 2025

Grocery Ecommerce Customer Retention Strategies 2025 a Demo

Robin StrathdeeMarch 03, 2025
3 min read
Optimizing UI in ecommerce: best practices to enhance user experience and drive sales
Products and Features

Optimizing UI in ecommerce: best practices to enhance user experience and drive sales

An effective user interface (UI) ensures customers can easily navigate your online store. Conversely, a poor UI can create frustrations. Whether it's a confusing checkout process or trouble finding...

Robin StrathdeeFebruary 18, 2025
5 min read
Digital Transformation Strategy: Why It’s Essential For Business Success
Strategy

Digital Transformation Strategy: Why It’s Essential For Business Success

What is a digital transformation strategy?

Robin StrathdeeJanuary 05, 2025
6 min read
Trends and Insights

What is a CTR Average in Ecommerce?

Why is CTR important in ecommerce?

Robin StrathdeeJanuary 04, 2025
5 min read
Product Demo | Shipping – Third-party Sellers
Products and Features

Product Demo | Shipping – Third-party Sellers

Learn how a marketplace operator can define shipping strategies for offers from third-party sellers within the VTEX platform.

VTEXUnknown
1 min read
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