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Operations

Black Friday 2018: VTEX Online Stores Have Grown 71% Over Previous Year

Demonstrating exemplary growth during “Black Friday” week 2018, the VTEX platform identified an increase of 71% over last…

Alexandre Soncini
Alexandre Soncini
Strategy

3 Ways Data Generated from an Online Business Can Develop Efficient Operations for a Unified Retail Business

As an online retail business, it is imperative that you have metrics in place to measure performance. As…

Rafael Esberard
Rafael Esberard

GDPR replaces the EU DPD in 2018: How retailers can get ready

A massive amount of customer information can be retrieved by companies as a result of the use of…

Camilla Lichti
Camilla Lichti

Big Data is changing the perspective on Retail.

We all know that since approximately four or five years ago, we have been experiencing great progress related…

VTEX
VTEX
Technology

What are Progressive Web Apps (PWAs) and its benefits?

Users are impatient. If a page doesn’t load within a couple of seconds, a lot of them will…

Rafael Esberard
Rafael Esberard

Fashion Industry: The Must-Haves for a Successful Online Operation

If you are the head of sales for a Brand or a commerce operation in the Fashion Industry…

VTEX
VTEX

How to Align People and Technologies in an Omnichannel Strategy

Omnichannel is a buzzword that has been around for quite a while in the retail market in recent…

Jackeline Monte Santo
Jackeline Monte Santo
Management

How to increase and improve sales with eCommerce Loyalty Programs

When you’re selling online, you want to do everything you can in order to engage customers and keep…

Philipe da Silva
Philipe da Silva
Strategy

The next generation marketplaces: Challenges and Opportunities

By definition, a marketplace is where a group of people gather to purchase and sell a large number…

VTEX
VTEX
Technology

How is Voice Commerce Changing the e-Commerce Purchase Experience?

Customers have always used their voices to ask for more information or to purchase a product or service,…

Gabriel Villa
Gabriel Villa

Here’s How to Use Small Data for e-Commerce

You have certainly heard of Big Data, and you are probably using it in your company. However, are you…

Rafael Campos
Rafael Campos

Everything you need to know to be ready for the future of retail

This text will introduce new concepts and trends in the eCommerce market along with marketing strategies that are…

Philipe da Silva
Philipe da Silva
Management

Content marketing: does your brand influence your audience?

Marketing as we know it is undergoing a major revolution. In the wake of the major innovations that…

Pedro Araujo
Pedro Araujo
Strategy

How to create a strong e-commerce brand with new domain names

E-commerce has had a rather curious beginning in 1972. Back then, when e-commerce was not heard of, some…

VTEX
VTEX

Growing offline with omnichannel sales and unified commerce

Growing offline sales requires businesses to understand why customers enjoy online shopping. Customers have greater access to information…

Rafael Esberard
Rafael Esberard

Beacons: Product and consumer information at POS

We are now beyond the halfway point in our series ‘The Revolution of management systems imposed by Omniera’…

VTEX
VTEX
Strategy

How innovative delivery methods improve customer fulfillment

The usual behavior of going to a store to buy something no longer describes the average customer for…

VTEX
VTEX

Increase the conversion of your store thanks to performance

The old expression “time is money” means a lot in e-commerce. Each second or thousandth of second lost…

Gustavo Rios
Gustavo Rios

Marc Randolph on how risk tolerance may be crucial to running a business

To what extent is risk-avoidance holding back your company’s decision making and attitudes? This question is crucial to…

Elias Bruno
Elias Bruno

Market reviews to achieve higher profits

Customer Centricity: this term has become a mantra for modern businesses in order to not only stay afloat,…

Aleksandra Chumachenko
Aleksandra Chumachenko

How is high-performing e-commerce managed?

All high performance online store management is based on the PDCA cycle. The PDCA cycle (plan, do, check, act) is…

Rafael Passos
Rafael Passos
Operations

Data Analysis & Operations: 3 things you need to know

Big data has been continuously touted as a transformative element of digital growth, one that provides significant benefits…

Rafael Esberard
Rafael Esberard
Strategy

The Power of Personalization for the Experience Economy

Over the past 15 years, 52% of Fortune 500 companies have disappeared. Amazon is continuing to imprint its disruptive retail…

Mike Ni
Mike Ni

Everything you need to know about VTEX DAY 2018

VTEX DAY 2018 will be happening in just a few short days. After several discussions with the VTEX…

Elias Bruno
Elias Bruno