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Channel conflict: How to identify, manage and prevent it
The world of commerce is greatly benefiting from new technologies and digital transformation opportunities. The solutions to sell…
Platform migration myth-busting: 4 things IT gets wrong
Because of its complicated nature and series of detail-oriented steps, migrating to a new ecommerce platform can be…
How a marketplace builds customer loyalty
Marketplaces are one of the hottest trends pushing ecommerce adoption worldwide. Companies that have adopted some type of…
Conversational commerce: The hottest digital trend empowering B2C and B2B businesses
Here’s a fact: behind any type of business there’s a human being. So whether you’re in charge of…
The power of loyalty schemes in the fashion industry
Loyalty programs and reward initiatives are very popular amongst several industries, but most commonly used by airlines, credit…
Nestlé Chile: Mixing B2E ecommerce with live shopping
Nestlé, one of the largest food companies in the world, has for the past few years successfully embraced…
Conversational commerce: Opportunities and risks
Conversational commerce is a way of selling through which companies communicate with customers directly through text or voice…
Women in Leadership #2: Daniela Jurado, EMEA General Manager at VTEX
We are back with yet another installment of our Women in Leadership content series, in which we celebrate…
Top 20 Women in Commerce 2022
In honor of International Women’s Day (IWD), VTEX is highlighting some of the top women in commerce. These…
The other faces of live shopping
As an ecommerce functionality, live shopping has been popularized in the last few years due to the digital…
5 online fashion retail trends to boost sales
New technologies pop up every day with the goal of helping implement a business model, improving customer experience,…
4 must-have strategies for B2B ecommerce in 2022
The biggest lesson companies will take away from the pandemic is that significant and unpredictable changes are constant.…
AB InBev’s Modelorama is becoming an omnichannel powerhouse
Modelorama, a brand born and bred in Mexico and part of AB InBev’s portfolio, might not be so…
Live Shopping: Samsung’s strategy to take over
Live Shopping has been widely recognized as one of the biggest trends that will drive the future of…
How to prioritize the phases of an ecommerce platform migration
Ecommerce is a fast-paced business, and the rapid innovation it brings with means that, at some point, online…
Top reasons to migrate your ecommerce website
Companies don’t love to migrate their ecommerce website and, when faced with the need, most of them understandably…
Choosing a fashion ecommerce platform: What must it offer?
Fashion was one of the first industries to embrace ecommerce, which means that the newcomers to this space…
Fashion ecommerce: Digital opportunities for retailers
Fashion is one of the industries that has had to adapt the most in order to have successful…
Fashion ecommerce: Must-have elements
Fashion is one of the first industries to embrace ecommerce, but that does not mean the digital transformation…
How DTC brands paved their way towards success in the US
The direct-to-consumer (DTC) strategy or business model can be explained very simply: companies sell their products or services…
NRF 2022: Overcoming consumers’ resistance to innovation
Have you ever wondered why innovative ideas are so passionately rejected by some people? Back in the 1980s…
NRF 2022: Pursuing innovation and eliminating all frictions
A problem commonly faced by companies when pursuing innovation is resistance, be it from customers or from internal…
Online marketplace: Channel cannibalization or synergy?
Ecommerce has experienced exponential growth in the last few years, pushed forward partially by the success of marketplaces…
TETRIX: Discover the Guinness certified largest university challenge in the world
A VTEX-powered initiative, TETRIX is the world’s biggest university challenge. In its third edition ever, TETRIX may still…