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Trends

Marketplace vs. Dropship: How to grow sales without growing inventory

Whether you’re expanding your business or opening for the first time, inventory is one of the biggest concerns…

Kristin Schepici
Kristin Schepici
Strategy

A guide to the many types of marketplaces

Marketplaces (also known as e-marketplaces or online / digital marketplaces) are an established business model in the commerce…

Andreea Pop
Andreea Pop
Strategy

The fashion marketplaces winning the ecommerce game

Online marketplaces, characterized by multiple third-party sellers selling on a single touchpoint and taking care of order fulfillment…

Andreea Pop
Andreea Pop
Strategy

Time-to-market: The trick up your digital transformation sleeve

It goes without saying that time-to-market (TTM) is incredibly significant for any digital transformation. The shorter it is,…

Andreea Pop
Andreea Pop
Trends

It’s time to convert more with user-generated content (UGC)

Picture yourself in your shoppers’ shoes. You are browsing an electronics ecommerce store looking for a new fridge…

Carolina Martin Guitart
Carolina Martin Guitart
Trends

Social selling in the fashion industry

Buying and selling have always been social activities. Long before social media came along, people were already engaging…

Larissa Coelho
Larissa Coelho
Strategy

Challenges faced by online grocery and ways to overcome them

Situations such as arriving home tired and carrying shopping bags, leaving work late and finding the fridge empty…

Daniela Jurado
Daniela Jurado
Strategy

The fastest ecommerce site migrations

Time-to-market (or time-to-revenue, as we sometimes call it) is incredibly important for any digital transformation project or ecommerce…

Andreea Pop
Andreea Pop
Strategy

Key plays from VTEX’s team on a replatforming project

When migrating your ecommerce platform to a different provider, it becomes increasingly important to understand which are the…

Gabriela Porto
Gabriela Porto
Digital Insider

Digital Insider: Diana Cardona on digital transformation challenges

While ‘digital transformation’ is arguably the most important initiative in today’s retail industry, the buzzworthy process is easier…

Andreea Pop
Andreea Pop
Strategy

Leaders share strategies to gain support for replatforming

Replatforming is often seen by companies as a “necessary evil” for their ecommerce operation: an inescapable and time-consuming…

Lalo Aguilar
Lalo Aguilar
Strategy

How to build your grocery ecommerce team – Part 3/3

I am back with the final part of my blog series on how to build your grocery ecommerce…

Juan Etcheverry
Juan Etcheverry
Strategy

The fashion industry in the digital world: Challenges and solutions

The global fashion industry has been reinventing itself and increasingly gaining space in the digital world. According to…

Rafaela Rezende
Rafaela Rezende
Strategy

How the MoSCoW method can help you during an ecommerce replatforming project

Because of its various details, time consuming tasks and high cost, the ecommerce replatforming process involves different decisions…

Gabriela Porto
Gabriela Porto
Customer Stories

Frávega: Leveraging VTEX’s composable commerce solution

Frávega, a VTEX customer since 2014, is an Argentinian retail chain with 110 branches and over 2,700 employees.…

Afonso Praça
Afonso Praça
Customer Stories

The largest digital flower shop in Romania migrates to VTEX

The largest digital flower shop from Romania, Floria.ro, launched in 2010, chose to migrate to VTEX in order…

Andreea Pop
Andreea Pop
Digital Insider

Digital Insider: Ekta Chopra on digital-first ecommerce

Ecommerce is as competitive a space as it has ever been. There’s an open battle between websites and…

Lalo Aguilar
Lalo Aguilar
Strategy

The death of browsers! Conversational commerce is the future for US retailers

Conversational commerce is an unstoppable tsunami. It is already a reality in many countries and in the next…

Mariano Gomide de Faria
Mariano Gomide de Faria
Trends

What’s new with Buy Now Pay Later?

We previously discussed what the Buy Now Pay Later (BNPL) phenomenon is and what it means for retail…

Andreea Pop
Andreea Pop
Customer Stories

The success of AB InBev’s ecommerce strategy

Anheuser-Busch InBev, known as AB InBev, is the world’s largest brewer. With an incredibly rich history spanning over…

Andreea Pop
Andreea Pop
Operations

Black Friday 2021: Insights and learnings, from our team to yours

As the ecommerce ecosystem evolves and changes, each big retail event like Black Friday 2021 brings us not…

Júlia Miozzo
Júlia Miozzo
Operations

Black Friday 2021 Statistics: VTEX customers triple 2019 sales

As one of the most important shopping days of the year for retailers, Black Friday is also a…

Júlia Miozzo
Júlia Miozzo
Strategy

A technical look at conversational commerce

Human beings have always loved conversation. This is what makes us unique, our ability to be social. And…

Afonso Praça
Afonso Praça
Digital Insider

Digital Insider: Zia Daniell Widger on sustainable ecommerce

New consumer habits have led companies to put in place actions that not only respond to their needs…

Júlia Miozzo
Júlia Miozzo