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A business is like a vehicle with several moving parts, and unified commerce ensures all these parts work together to impact the customer experience. [..]
It can be challenging to stand out from the crowd if you’re an eCommerce business, especially if you’re a small one. There is, however, on[..]
With brick-and-mortar shopping seemingly going the way of the Dodo, most organizations are making the shift to doing more business online. More than h[..]
Nowadays, engaging the customer at every possible touch point is only half the battle for retail organizations and other businesses. At VTEX, we see [..]
As an online retail business, it is imperative that you have metrics in place to measure performance. As competition in online retail grows, the best [..]
By definition, a marketplace is where a group of people gather to purchase and sell a large number of goods and services. The world of digital commerc[..]
This text will introduce new concepts and trends in the eCommerce market along with marketing strategies that are increasingly being adopted by retail[..]
E-commerce has had a rather curious beginning in 1972. Back then, when e-commerce was not heard of, some students of Stanford Artificial Intelligence [..]
Growing offline sales requires businesses to understand why customers enjoy online shopping. Customers have greater access to information that makes c[..]
The usual behavior of going to a store to buy something no longer describes the average customer for many day-to-day products. Many consumers now only[..]
Over the past 15 years, 52% of Fortune 500 companies have disappeared. Amazon is continuing to imprint its disruptive retail culture and this trend [..]
Are you a marketing manager or a data scientist and want to create clusters to improve your marketing campaign by engaging your clients in a different[..]
Every purchase made from a virtual store generates expectations in the customer. It is not for nothing that marketing analysts have been taking an inc[..]
Owners of e-commerce businesses are probably asking themselves: is it possible to reduce inventory without affecting sales? Can you set up a virtual s[..]
The Guide to E-commerce Technology 2018, produced and published by Internet Retailer, is one of the most in-depth surveys to be created in this indust[..]
Every entrepreneur agrees that your choice of deployment model has an impact on the success and profitability of your business in the long run. Howeve[..]
It doesn’t matter the market segment or the size of your operation, one thing is certain: whether you are the Owner, President, C-Level Executiv[..]
Logistics and reverse logistics team. Customer service team. Operations team. Integration and process change. Assembling a team. These were some of[..]
Ecommerce is one of the fastest growing sectors in retail with the revenue from global online sales estimated to reach $4.5 trillion in 2021. This is [..]
Product categories were created on the assumption that e-commerce stores should mirror the dynamic of brick-and-mortar stores, and they have survived [..]
According to Brightlocal’s 2017 survey, “85% of consumers trust online reviews as much as they would a personal recommendation from a friend.” [..]
With the demand for instant results growing with each passing day, your organization’s success hinges on your responsiveness and prompt order [..]
The National Retail Federation recently predicted that online retail will grow three times higher than the growth rate of the industry as a whole. It[..]
The data analysis and business intelligence (BI) market is one of the fastest-growing in the world, and e-commerce is one of the areas that can benefi[..]
