Strategy
The Collaborative Commerce Imperative
Thinking Beyond Traditional Digital Commerce When we’re faced with complex business challenges, it’s only human nature that we…
Why going direct-to-consumer is table stakes and how to develop your direct-to-consumer strategy
At the turn of the year, digital commerce was the #1 growth driver both globally and locally in…
How to plan for Black Friday
Originally published on Street Fight, October 2020 Here’s my main advice for ecommerce leaders as the holiday season…
How to create and launch an online marketplace: A step-by-step guide
Half of online sales globally are transacted through online marketplaces, so it’s no surprise that a growing number…
5 ways Walmart Argentina got customer convenience right
Nowadays, a clear and highly emphasized advantage of online shopping is safety. But even though the coronavirus pandemic…
How Europe’s ecommerce changed in 2020 and what’s to come
2020 has been a momentous year for retail. From shop closures and financial challenges, to the extraordinary acceleration…
Aiming for high performance in ecommerce, Under Armour has implemented the VTEX solution
In only 90 days of implementation, just by changing technological solutions, Under Armour sees its conversion rate increase…
Headless Commerce: what it is and why it’s growing so fast
Headless commerce is rapidly becoming the go-to approach for businesses to architect their commerce systems and customer experiences.…
The rise of composable ecommerce
The pursuit of flexibility might result in an expensive, uncontrolled, and complex solution without delivering the agility we…
Stanley Black & Decker’s path to digitalization
Bringing digital into a centuries-old company requires great effort, huge ambition, and alignment with global stakeholders. One of…
The Rise of Retail Innovation Labs
During the last few years, the world of retail has been experiencing tremendous and irreversible changes due to…
Free your business from the monolithic commerce platform – it may not be as hard as you think
It’s a fact that in software, and particularly in ecommerce software, if a provider fails to invest in…
Digital Commerce Strategies Drive Retail Forward
Author’s Note: I began writing this article in April, and decided not to publish because I wanted to…
Why companies are launching marketplaces to solve today’s business challenges
A revolution of sorts is underway in the world of commerce. It’s the rise of online marketplaces, and…
Payless Latam bet on VTEX omnichannel to fulfill their customer-centric nature
Payless Inc. is a renowned global footwear chain, with a roller-coaster 64-year history to tell. The Latam division,…
The marketplace wave: launching the first Romanian online shopping mall
It would be a cumbersome process to name all the losers of the coronavirus pandemic, but shopping malls…
8 Key Trends Driving Profound Digital Transformation in Consumer Goods (CPG)
Consumer goods companies are experiencing a profound digital transformation led by a digitally-anchored shopper whose attention has shifted…
How Sally Beauty succeeded during the COVID-19 crisis
Sally Beauty is an American company specialized in beauty products that has more than 5,000 stores in 17…
Grupo Exito: A success story of Dia sin IVA
Sales tax in Colombia is a whopping 19%, so it was a big deal when the government announced…
Collaborative Commerce: How Marketplaces Help Businesses Solve Today’s Business Challenges
When we’re faced with complex business challenges, it’s only human nature that we turn to familiar approaches. Unfortunately…
VTEX Named a Visionary in the 2020 Gartner Magic Quadrant for Digital Commerce
We are proud to announce that VTEX has been named a Visionary in the 2020 Gartner Magic Quadrant…
The digital transformation recipe for Tekmovil
Although it’s a huge advantage by itself, technology needs a strong and conscious strategy to power a digital…
Unified Commerce: algorithms are central to the consumer journey and to results
Omnichannel and Unified Commerce became part of strategic discussions and are present in the day to day reality…
From fashion to grocery: How Miniprix reinvented their retail in one week
In the age of coronavirus, fashion took a step back – and fashion retailers took a hit. Miniprix,…