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How Retailers are Winning at Unified Commerce

A business is like a vehicle with several moving parts, and unified commerce ensures all these parts work together to impact the customer experience. [..]

Alexander Rodriguez
Alexander
30 Jul 2019

4 Smart Strategies to Enhance Your eCommerce Business with Social Media

It can be challenging to stand out from the crowd if you’re an eCommerce business, especially if you’re a small one. There is, however, on[..]

Alexander Rodriguez
Alexander
23 Jul 2019

7 Ways to Drive Revenue through Website Promotions

With brick-and-mortar shopping seemingly going the way of the Dodo, most organizations are making the shift to doing more business online. More than h[..]

Alexander Rodriguez
Alexander
13 Jun 2019

3 Ways to Build Customer Loyalty and Conversion at Every Touch

Nowadays, engaging the customer at every possible touch point is only half the battle for retail organizations and other businesses. At VTEX, we see [..]

Rafael Esberard
Rafael
20 Dec 2018

3 Ways Data Generated from an Online Business Can Develop Efficient Operations for a Unified Retail Business

As an online retail business, it is imperative that you have metrics in place to measure performance. As competition in online retail grows, the best [..]

Rafael Esberard
Rafael
20 Dec 2018

The next generation marketplaces: Challenges and Opportunities

By definition, a marketplace is where a group of people gather to purchase and sell a large number of goods and services. The world of digital commerc[..]

Victor Machado
Victor
13 Sep 2018

Everything you need to know to be ready for the future of retail

This text will introduce new concepts and trends in the eCommerce market along with marketing strategies that are increasingly being adopted by retail[..]

Philipe da Silva
Philipe
16 Aug 2018

How to create a strong e-commerce brand with new domain names

E-commerce has had a rather curious beginning in 1972. Back then, when e-commerce was not heard of, some students of Stanford Artificial Intelligence [..]

Suman Das
Suman
19 Jul 2018

Growing offline with omnichannel sales and unified commerce

Growing offline sales requires businesses to understand why customers enjoy online shopping. Customers have greater access to information that makes c[..]

Rafael Esberard
Rafael
12 Jul 2018

How innovative delivery methods improve customer fulfillment

The usual behavior of going to a store to buy something no longer describes the average customer for many day-to-day products. Many consumers now only[..]

Victor Machado
Victor
5 Jul 2018

The Power of Personalization for the Experience Economy

Over the past 15 years, 52% of Fortune 500 companies have disappeared. Amazon is continuing to imprint its disruptive retail culture and this trend [..]

Mike Ni
Mike
11 May 2018

Customer Magic Quadrant: The golden pot for the digital commerce engagement

Are you a marketing manager or a data scientist and want to create clusters to improve your marketing campaign by engaging your clients in a different[..]

Mariano Gomide de Faria
Mariano
13 Apr 2018

Unboxing experience: Create something memorable for your customers!

Every purchase made from a virtual store generates expectations in the customer. It is not for nothing that marketing analysts have been taking an inc[..]

Alexandre Bonati
Alexandre
5 Apr 2018

A virtual store without its own inventory: Can this be done?

Owners of e-commerce businesses are probably asking themselves: is it possible to reduce inventory without affecting sales? Can you set up a virtual s[..]

Rafael Campos
Rafael
8 Mar 2018

Highlights of the Guide to E-commerce Technology 2018

The Guide to E-commerce Technology 2018, produced and published by Internet Retailer, is one of the most in-depth surveys to be created in this indust[..]

Alexandre Soncini
Alexandre
2 Mar 2018

Why moving to a SaaS digital commerce platform is so urgent

Every entrepreneur agrees that your choice of deployment model has an impact on the success and profitability of your business in the long run. Howeve[..]

Rafael Esberard
Rafael
1 Mar 2018

10 things that will increase the revenue of an online store

It doesn’t matter the market segment or the size of your operation, one thing is certain: whether you are the Owner, President, C-Level Executiv[..]

Vinicius Ribeiro
Vinicius
15 Feb 2018

10 unbeatable benefits of the operational outsourcing of your virtual store

Logistics and reverse logistics team. Customer service team. Operations team. Integration and process change. Assembling a team. These were some of[..]

Rafael Campos
Rafael
1 Feb 2018

Minimizing Platform Costs to Boost Ecommerce Profitability

Ecommerce is one of the fastest growing sectors in retail with the revenue from global online sales estimated to reach $4.5 trillion in 2021. This is [..]

Rafael Esberard
Rafael
15 Jan 2018

Your store shouldn’t be categorized

Product categories were created on the assumption that e-commerce stores should mirror the dynamic of brick-and-mortar stores, and they have survived [..]

Fabio Martinelli
Fabio
28 Dec 2017

Reviews on ecommerces and its impact on marketing and sales

According to Brightlocal’s 2017 survey, “85% of consumers trust online reviews as much as they would a personal recommendation from a friend.” [..]

Olivia Oberle
Olivia
7 Dec 2017

Tips for your business to thrive in a world of B2B consumerization

With the demand for instant results growing with each passing day, your organization’s success hinges on your responsiveness and prompt order [..]

Alexandre Soncini
Alexandre
23 Nov 2017

Digital Commerce Replatforming Isn’t Scary – It’s Essential

The National Retail Federation recently predicted that online retail will grow three times higher than the growth rate of the industry as a whole. It[..]

Rafael Esberard
Rafael
17 Nov 2017

The use of predictive analysis to improve management of e-commerce

The data analysis and business intelligence (BI) market is one of the fastest-growing in the world, and e-commerce is one of the areas that can benefi[..]

Igleson Freire
Igleson
20 Oct 2017
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