Strategy
The Future-Proof Organization: Fashion Edition
Being future-proof means being prepared for all surprises and challenges that the future holds. That is what the…
Defining the direct-to-consumer value proposition
Consumer goods companies (CPG) are experiencing an unprecedented transformation led by a digitally-anchored shopper whose attention has shifted…
Key elements underpinning great grocery ecommerce
The grocery industry is in the middle of a digital transformation and grocery ecommerce operations are popping up…
4 growth strategies to boost an online grocery retail operation
From all the experiences and learnings that COVID-19 brought to the world, one of the most significant takeaways…
How to retain online grocery customers
In today’s times, after COVID-19 completely changed the grocery game and the behavior of online grocery customers, an…
How COVID-19 forever changed the grocery industry
After more than a year since the global health crisis began, saying that the coronavirus pandemic changed our…
Are you ready for your best Black Friday?
Remember those days when people camped outside stores and used to wait long hours to bust open doors…
The Collaborative Commerce Imperative
Thinking Beyond Traditional Digital Commerce When we’re faced with complex business challenges, it’s only human nature that we…
Why going direct-to-consumer is table stakes and how to develop your direct-to-consumer strategy
At the turn of the year, digital commerce was the #1 growth driver both globally and locally in…
How to plan for Black Friday
Originally published on Street Fight, October 2020 Here’s my main advice for ecommerce leaders as the holiday season…
How to create and launch an online marketplace: A step-by-step guide
Half of online sales globally are transacted through online marketplaces, so it’s no surprise that a growing number…
5 ways Walmart Argentina got customer convenience right
Nowadays, a clear and highly emphasized advantage of online shopping is safety. But even though the coronavirus pandemic…
How Europe’s ecommerce changed in 2020 and what’s to come
2020 has been a momentous year for retail. From shop closures and financial challenges, to the extraordinary acceleration…
Aiming for high performance in ecommerce, Under Armour has implemented the VTEX solution
In only 90 days of implementation, just by changing technological solutions, Under Armour sees its conversion rate increase…
Headless Commerce: what it is and why it’s growing so fast
Headless commerce is rapidly becoming the go-to approach for businesses to architect their commerce systems and customer experiences.…
The rise of composable ecommerce
The pursuit of flexibility might result in an expensive, uncontrolled, and complex solution without delivering the agility we…
Stanley Black & Decker’s path to digitalization
Bringing digital into a centuries-old company requires great effort, huge ambition, and alignment with global stakeholders. One of…
The Rise of Retail Innovation Labs
During the last few years, the world of retail has been experiencing tremendous and irreversible changes due to…
Free your business from the monolithic commerce platform – it may not be as hard as you think
It’s a fact that in software, and particularly in ecommerce software, if a provider fails to invest in…
Digital Commerce Strategies Drive Retail Forward
Author’s Note: I began writing this article in April, and decided not to publish because I wanted to…
Why companies are launching marketplaces to solve today’s business challenges
A revolution of sorts is underway in the world of commerce. It’s the rise of online marketplaces, and…
Payless Latam bet on VTEX omnichannel to fulfill their customer-centric nature
Payless Inc. is a renowned global footwear chain, with a roller-coaster 64-year history to tell. The Latam division,…
The marketplace wave: launching the first Romanian online shopping mall
It would be a cumbersome process to name all the losers of the coronavirus pandemic, but shopping malls…
8 Key Trends Driving Profound Digital Transformation in Consumer Goods (CPG)
Consumer goods companies are experiencing a profound digital transformation led by a digitally-anchored shopper whose attention has shifted…