Strategy

Strategy

Keep your customers close with conversational commerce

Conversational commerce is not a new concept, it was first brought up by Uber’s Chris Messina in 2015.…

Shasha Yao
Shasha Yao
Strategy

How to succeed when choosing the ideal ecommerce platform for online grocery?

Since COVID-19’s outburst in March 2020, grocery retailers were challenged to ensure that essential items would get to…

Gabriela Porto
Gabriela Porto
Strategy

Online marketplace: How to build a case for your business

Online marketplaces are not a new concept. They have been around for nearly as long as ecommerce has,…

George Chang
George Chang
Strategy

The Future-Proof Organization: Fashion Edition

Being future-proof means being prepared for all surprises and challenges that the future holds. That is what the…

Gabriela Porto
Gabriela Porto
Strategy

Defining the direct-to-consumer value proposition

Consumer goods companies (CPG) are experiencing an unprecedented transformation led by a digitally-anchored shopper whose attention has shifted…

Sorana Gheorghiade
Sorana Gheorghiade
Strategy

Key elements underpinning great grocery ecommerce

The grocery industry is in the middle of a digital transformation and grocery ecommerce operations are popping up…

Andreea Pop
Andreea Pop
Strategy

4 growth strategies to boost an online grocery retail operation

From all the experiences and learnings that COVID-19 brought to the world, one of the most significant takeaways…

Gabriela Porto
Gabriela Porto
Strategy

How to retain online grocery customers

In today’s times, after COVID-19 completely changed the grocery game and the behavior of online grocery customers, an…

Andreea Pop
Andreea Pop
Strategy

How COVID-19 forever changed the grocery industry

After more than a year since the global health crisis began, saying that the coronavirus pandemic changed our…

Andreea Pop
Andreea Pop
Strategy

Are you ready for your best Black Friday?

Remember those days when people camped outside stores and used to wait long hours to bust open doors…

Gabriela Porto
Gabriela Porto
Strategy

The Collaborative Commerce Imperative

Thinking Beyond Traditional Digital Commerce When we’re faced with complex business challenges, it’s only human nature that we…

Kristin Schepici
Kristin Schepici
Strategy

Why going direct-to-consumer is table stakes and how to develop your direct-to-consumer strategy

At the turn of the year, digital commerce was the #1 growth driver both globally and locally in…

Chris Perry
Chris Perry
Strategy

How to plan for Black Friday

Originally published on Street Fight, October 2020 Here’s my main advice for ecommerce leaders as the holiday season…

Thiago Garcia
Thiago Garcia
Strategy

How to create and launch an online marketplace: A step-by-step guide

Half of online sales globally are transacted through online marketplaces, so it’s no surprise that a growing number…

Kristin Schepici
Kristin Schepici
Strategy

5 ways Walmart Argentina got customer convenience right

Nowadays, a clear and highly emphasized advantage of online shopping is safety. But even though the coronavirus pandemic…

Andreea Pop
Andreea Pop
Strategy

How Europe’s ecommerce changed in 2020 and what’s to come

2020 has been a momentous year for retail. From shop closures and financial challenges, to the extraordinary acceleration…

Scarlette Isaac
Scarlette Isaac
Customer Stories

Aiming for high performance in ecommerce, Under Armour has implemented the VTEX solution

In only 90 days of implementation, just by changing technological solutions, Under Armour sees its conversion rate increase…

Guilherme Lerner
Guilherme Lerner
Strategy

Headless Commerce: what it is and why it’s growing so fast

Headless commerce is rapidly becoming the go-to approach for businesses to architect their commerce systems and customer experiences.…

Robert Poratti
Robert Poratti
Strategy

The rise of composable ecommerce

The pursuit of flexibility might result in an expensive, uncontrolled, and complex solution without delivering the agility we…

Rafael Campos
Rafael Campos
Digital Insider

Stanley Black & Decker’s path to digitalization

Bringing digital into a centuries-old company requires great effort, huge ambition, and alignment with global stakeholders. One of…

Bernardo Lemgruber
Bernardo Lemgruber
Strategy

The Rise of Retail Innovation Labs

During the last few years, the world of retail has been experiencing tremendous and irreversible changes due to…

Andreea Pop
Andreea Pop
Product

Free your business from the monolithic commerce platform – it may not be as hard as you think

It’s a fact that in software, and particularly in ecommerce software, if a provider fails to invest in…

Robert Werkema
Robert Werkema
Strategy

Digital Commerce Strategies Drive Retail Forward

Author’s Note: I began writing this article in April, and decided not to publish because I wanted to…

Thiago Garcia
Thiago Garcia
Strategy

Why companies are launching marketplaces to solve today’s business challenges

A revolution of sorts is underway in the world of commerce. It’s the rise of online marketplaces, and…

Kristin Schepici
Kristin Schepici
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