Strategy

Strategy

What consumer electronics brands should consider when choosing an ecommerce platform

The consumer electronics market is one of the most successful segments when it comes to ecommerce. The brands’…

Lalo Aguilar
Lalo Aguilar
Strategy

How to create a live shopping strategy in 2022

With roots in China, where, according to McKinsey, the market will reach $423 billion dollars in 2022, the…

Cristi Movilă
Cristi Movilă
Strategy

Ecommerce skills for your digital commerce champion

As a company that aims to be the reference voice of the digital commerce industry, VTEX understands the…

Adriane Almeida
Adriane Almeida
Strategy

Developing an omnichannel strategy: 4 elements to consider

What is an omnichannel strategy? Omnichannel strategy, as a concept, brings together digital commerce, brick-and-mortar commerce, multichannel commerce,…

Robert Cain
Robert Cain
Strategy

9 key differences between B2C and B2B ecommerce

Have you ever wondered about how each business model requires a different architecture and set of features? A…

Iris Irikura
Iris Irikura
Strategy

How to boost your omnichannel strategy with live shopping

If there is one constant in the digital world and the world of ecommerce, it is continuous innovation.…

Taissa Araujo
Taissa Araujo
Strategy

What can an omnichannel commerce platform offer enterprise retailers?

No one gets into retail thinking “I’m going to sell this one product at this one price in…

Cody Stapleton
Cody Stapleton
Strategy

How to integrate conversational commerce into your omnichannel operation

One paradigm brands face is to be available wherever customers are and being able to engage with them…

Diana Mourão
Diana Mourão
Strategy

Channel conflict: How to identify, manage and prevent it

The world of commerce is greatly benefiting from new technologies and digital transformation opportunities. The solutions to sell…

Florimond de Tinguy
Florimond de Tinguy
Strategy

How a marketplace builds customer loyalty

Marketplaces are one of the hottest trends pushing ecommerce adoption worldwide. Companies that have adopted some type of…

Lalo Aguilar
Lalo Aguilar
Strategy

Conversational commerce: The hottest digital trend empowering B2C and B2B businesses

Here’s a fact: behind any type of business there’s a human being. So whether you’re in charge of…

Juliana Sánchez
Juliana Sánchez
Strategy

Conversational commerce: Opportunities and risks

Conversational commerce is a way of selling through which companies communicate with customers directly through text or voice…

Consuelo Cabrera
Consuelo Cabrera
Strategy

5 online fashion retail trends to boost sales

New technologies pop up every day with the goal of helping implement a business model, improving customer experience,…

Gabriela Porto
Gabriela Porto
Strategy

4 must-have strategies for B2B ecommerce in 2022

The biggest lesson companies will take away from the pandemic is that significant and unpredictable changes are constant.…

Fernando Barros
Fernando Barros
Strategy

How to prioritize the phases of an ecommerce platform migration

Ecommerce is a fast-paced business, and the rapid innovation it brings with means that, at some point, online…

Lalo Aguilar
Lalo Aguilar
Strategy

Top reasons to migrate your ecommerce website

Companies don’t love to migrate their ecommerce website and, when faced with the need, most of them understandably…

Lalo Aguilar
Lalo Aguilar
Strategy

Choosing a fashion ecommerce platform: What must it offer?

Fashion was one of the first industries to embrace ecommerce, which means that the newcomers to this space…

Lalo Aguilar
Lalo Aguilar
Strategy

Fashion ecommerce: Digital opportunities for retailers

Fashion is one of the industries that has had to adapt the most in order to have successful…

Lalo Aguilar
Lalo Aguilar
Strategy

Fashion ecommerce: Must-have elements

Fashion is one of the first industries to embrace ecommerce, but that does not mean the digital transformation…

Lalo Aguilar
Lalo Aguilar
Strategy

NRF 2022: Overcoming consumers’ resistance to innovation

Have you ever wondered why innovative ideas are so passionately rejected by some people? Back in the 1980s…

Gabriela Porto
Gabriela Porto
Digital Insider

Digital Insider: Maria Paula Capuzzo on digital-first organizational culture

The CPG industry is undergoing a significant shift towards digital, but such a big change is often not…

Andreea Pop
Andreea Pop
Strategy

What is a marketplace: In and out models

The constant growth of ecommerce has resulted in the emergence of various online sales modalities. Perhaps the most…

Lalo Aguilar
Lalo Aguilar
Strategy

How ecommerce and marketplace go hand in hand

Marketplaces have risen as one of the most widely adopted trends in the ecommerce space, and for good…

Lalo Aguilar
Lalo Aguilar
Strategy

Ecommerce replatforming: Overcoming resistance to change

Companies, like people, can sometimes be reluctant to change. The proposition of oncoming uncertainty can be pretty unnerving…

Lalo Aguilar
Lalo Aguilar
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