Gabriela Porto
Gabriela Porto

Gabi is a curiosity-driven journalist interested in telling great stories about the future of ecommerce, technology, innovation and everything related to this universe.

Written by Gabriela Porto
Strategy

A timeline for conversational commerce implementation

Consumers’ new shopping habits, the boom of social commerce and the trend of purpose-led brand communications have highlighted…

Operations

Platform migration myth-busting: 4 things the C-level gets wrong

Technical and business knowledge work hand-in-hand when talking about digital transformation. The recent COVID-19 crisis and the consequences…

Technology

Platform migration myth-busting: 4 things IT gets wrong

Because of its complicated nature and series of detail-oriented steps, migrating to a new ecommerce platform can be…

Marketing

The power of loyalty schemes in the fashion industry

Loyalty programs and reward initiatives are very popular amongst several industries, but most commonly used by airlines, credit…

Trends

The other faces of live shopping

As an ecommerce functionality, live shopping has been popularized in the last few years due to the digital…

Strategy

5 online fashion retail trends to boost sales

New technologies pop up every day with the goal of helping implement a business model, improving customer experience,…

Strategy

NRF 2022: Overcoming consumers’ resistance to innovation

Have you ever wondered why innovative ideas are so passionately rejected by some people? Back in the 1980s…

Institutional

TETRIX: Discover the Guinness certified largest university challenge in the world

A VTEX-powered initiative, TETRIX is the world’s biggest university challenge. In its third edition ever, TETRIX may still…

Trends

Fashion NFTs: Unlocking a new virtual world for ecommerce

Civilians are going to the moon, cryptocurrency is the latest craze and virtual universes are expanding more and…

Trends

What are the key online marketplace features to look for?

If there is one learning that retailers can take from 2020 and 2021 is that the digital commerce…

Trends

How shoppable content is changing the face of online shopping

It’s a tale as old as time: brands want to be seen by their customers and target audience.…

Customer Stories

Tok&Stok: Improving customers’ online shopping experience

There is a significant difference between buying and shopping and experience is the keyword that tells them apart.…

Strategy

Key plays from VTEX’s team on a replatforming project

When migrating your ecommerce platform to a different provider, it becomes increasingly important to understand which are the…

Strategy

How the MoSCoW method can help you during an ecommerce replatforming project

Because of its various details, time consuming tasks and high cost, the ecommerce replatforming process involves different decisions…

Digital Insider

Digital Insider: Dan Goldman on the digital maturity of the fashion industry

The global fashion industry relies heavily on its customers and what they can get from their shopping experiences.…

Trends

What is the Giving Tuesday movement and how to participate

It is safe to assume that most people are familiar with Black Friday and Cyber Monday, two of…

Strategy

4 elements that can delay an ecommerce migration go-live

Migrating your website from different ecommerce platforms is no easy task. It takes time and effort in order…

Marketing

What is social selling?

Humans are social beings. We use our social skills to build relationships, exchange information and connect with others.…

Strategy

Successful cases from Black Friday to keep in mind for 2021

There is no need for a crystal ball when it comes to predicting what customers are expecting for…

Strategy

Commerce Journey #4: The Black Friday 2021 edition

The Commerce Journey is VTEX’s exclusive online event for customers all over the world. The fourth edition happened…

Trends

The age of digital payments has arrived

Throughout the years, money has had a lot of different faces: gold, metal, paper, cheques, credit and debit…

Strategy

Biggest Black Friday ecommerce trends to keep in mind in 2021

As Black Friday and Cyber Monday get closer and closer, retailers must be ready to make this season…

Strategy

Track record of success cases: VTEX customers during Black Friday

If you own a commerce operation, it is safe to assume that Black Friday is the most important…

Strategy

Marketplace model trends: What to expect from big players

Whether it’s because of inventory management, the scalability of an online store or the way shops propose and…