Gabriela Porto
Gabriela Porto

Gabi is a curiosity-driven journalist interested in telling great stories about the future of ecommerce, technology, innovation and everything related to this universe.

Written by Gabriela Porto
Trends

How shoppable content is changing the face of online shopping

It’s a tale as old as time: brands want to be seen by their customers and target audience.…

Customer Stories

Tok&Stok: Improving customers’ online shopping experience

There is a significant difference between buying and shopping and experience is the keyword that tells them apart.…

Strategy

Key plays from VTEX’s team on a replatforming project

When migrating your ecommerce platform to a different provider, it becomes increasingly important to understand which are the…

Strategy

How the MoSCoW method can help you during an ecommerce replatforming project

Because of its various details, time consuming tasks and high cost, the ecommerce replatforming process involves different decisions…

Digital Insider

Digital Insider: Dan Goldman on the digital maturity of the fashion industry

The global fashion industry relies heavily on its customers and what they can get from their shopping experiences.…

Trends

What is the Giving Tuesday movement and how to participate

It is safe to assume that most people are familiar with Black Friday and Cyber Monday, two of…

Strategy

4 elements that can delay an ecommerce migration go-live

Migrating your website from different ecommerce platforms is no easy task. It takes time and effort in order…

Marketing

What is social selling?

Humans are social beings. We use our social skills to build relationships, exchange information and connect with others.…

Strategy

Successful cases from Black Friday to keep in mind for 2021

There is no need for a crystal ball when it comes to predicting what customers are expecting for…

Strategy

Commerce Journey #4: The Black Friday 2021 edition

The Commerce Journey is VTEX’s exclusive online event for customers all over the world. The fourth edition happened…

Trends

The age of digital payments has arrived

Throughout the years, money has had a lot of different faces: gold, metal, paper, cheques, credit and debit…

Strategy

Biggest Black Friday ecommerce trends to keep in mind in 2021

As Black Friday and Cyber Monday get closer and closer, retailers must be ready to make this season…

Strategy

Track record of success cases: VTEX customers during Black Friday

If you own a commerce operation, it is safe to assume that Black Friday is the most important…

Strategy

Marketplace model trends: What to expect from big players

Whether it’s because of inventory management, the scalability of an online store or the way shops propose and…

Strategy

What are customers expecting for Black Friday 2021?

The COVID-19 pandemic has increased the growth of digital commerce substantially. What has also changed with this global…

Strategy

The most common issues retailers face during Black Friday and how to avoid them

Black Friday is the biggest retail event of the year — sales skyrocket and customers seize buying opportunities…

Trends

What is a dropshipping business?

When it comes to upkeeping an ecommerce business operation, several key factors must be taken into account, especially…

Trends

The rise of subscription retail

The concept of subscription retail is no news – it has always been present, even way before the…

Trends

What is conversational commerce?

If there is one thing that pandemic-imposed social distancing has shown is that humans need and value social…

Technology

5 technology trends for the future of luxury ecommerce retail

Luxury goods have been constantly on the rise. Whether it’s a classic “forever” bag or a big statement…

Customer Stories

Logitech Argentina sales revenue increases over 2000% amid growth in computer accessories demand

Wireless keyboards, good microphones, mouses, computer support, webcams and more – who would say that we’d suddenly need…

Trends

The race for super apps: Why companies aim to lead the way

Nowadays, people can do anything from their phones. It really is the appeal of it: technology that helps…

Strategy

5 ways outdoor retailer REI is revolutionizing customer experience

Here at VTEX, we believe that all businesses need to embrace digital collaboration as fuel for the growth…

Strategy

Why is VTEX the best ecommerce platform for online grocery operations?

VTEX is the fastest growing ecommerce platform in the world, according to IDC. We are a solution with…