VTEX Blog

ecommerce strategy

How Retailers are Winning at Unified Commerce

A business is like a vehicle with several moving parts, and unified commerce ensures all these parts work together to impact the customer experience. [..]

Alexander

30 Jul 2019

4 Smart Strategies to Enhance Your eCommerce Business with Social Media

It can be challenging to stand out from the crowd if you’re an eCommerce business, especially if you’re a small one. There is, however, on[..]

Alexander

23 Jul 2019

Top 5 UX Trends in eCommerce

UX (user experience) is playing an ever-expanding role in eCommerce. Customers are increasingly demanding fast, user-friendly, and aesthetically appea[..]

Alexander

12 Jul 2019

Your Guide to Running a Successful Cross-Border eCommerce Operation

Anybody who does business online knows that the global online trade is massive – but did you know that even back in 2015 cross-border eCommerce [..]

Alexander

12 Jul 2019

VTEX accelerates Motorola’s New Global Digital Strategy

VTEX and Motorola announce a global agreement — VTEX’s range of digital commerce solutions will improve consumers online experience with t[..]

Alexandre

3 Jul 2019

Brands Going Global: Top 5 Considerations

Taking your brand global is one of the best ways to expand your market presence and bolster your revenue. However, forging blindly ahead without a pla[..]

Alexander

13 Jun 2019

7 Ways to Drive Revenue through Website Promotions

With brick-and-mortar shopping seemingly going the way of the Dodo, most organizations are making the shift to doing more business online. More than h[..]

Alexander

13 Jun 2019

Marketing Trends You Need to be Using in 2019

The world of digital marketing is ever-shifting. Marketing has come far from its humble beginnings. Between technological innovations, advancements, a[..]

Alexander

13 Jun 2019

Retail Pro International and VTEX Launch Integrated, Agile Digital Commerce Offering

VTEX Digital Commerce Platform Natively Integrates With Retail Pro To Allow Retailers to Continuously Evolve Their Unified Commerce Customer Experienc[..]

Alexander

13 Jun 2019

Headless Commerce: The Top Trend in eCommerce

Headless commerce is a fairly new idea, but now that it’s starting to grow beyond the “emerging trend” category into the position of[..]

Alexander

25 Apr 2019

Why VTEX is the “Fort Knox” of eCommerce Platforms

As per the company’s publications in the last years, VTEX has been profitable since 2014 with exceptional YoY growth and remaining debt-free. Mo[..]

Rafael

25 Apr 2019

VTEX Named a Major Player on the IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2C Digital Commerce 2018 Vendor Assessment

It has been announced that VTEX has been named a Major Player on the IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2C Digital Commerce Platform[..]

Alexandre

23 Apr 2019

VTEX Accelerates US Expansion with the Acquisition of UniteU

VTEX takes a big step in the US market towards further integration capabilities, boosting its unified commerce cloud offering New York, NY–Janua[..]

Alexandre

6 Jan 2019

6 pillars of eCommerce Sales Promotion Success.

eCommerce wars are raging. However, the picture today is slightly different. We have long passed the days when an eCommerce business had to worry abou[..]

Suman

21 Dec 2018

3 Ways to Build Customer Loyalty and Conversion at Every Touch

Nowadays, engaging the customer at every possible touch point is only half the battle for retail organizations and other businesses. At VTEX, we see [..]

Rafael

20 Dec 2018

Black Friday 2018: VTEX Online Stores Have Grown 71% Over Previous Year

Demonstrating exemplary growth during “Black Friday” week 2018, the VTEX platform identified an increase of 71% over last year’s numbers[..]

Alexandre

20 Dec 2018

3 Ways Data Generated from an Online Business Can Develop Efficient Operations for a Unified Retail Business

As an online retail business, it is imperative that you have metrics in place to measure performance. As competition in online retail grows, the best [..]

Rafael

20 Dec 2018

GDPR replaces the EU DPD in 2018: How retailers can get ready

A massive amount of customer information can be retrieved by companies as a result of the use of enhanced digital technology in their operations. For [..]

Camilla

6 Dec 2018

Big Data is changing the perspective on Retail.

We all know that since approximately four or five years ago, we have been experiencing great progress related to Big Data that is affecting our indust[..]

Sara

1 Nov 2018

What are Progressive Web Apps (PWAs) and its benefits?

Users are impatient. If a page doesn’t load within a couple of seconds, a lot of them will wander away. But what if you could deliver a Web appl[..]

Rafael

17 Oct 2018

Fashion Industry: The Must-Haves for a Successful Online Operation

If you are the head of sales for a Brand or a commerce operation in the Fashion Industry here is a list of Must-Haves that you need to make sure your [..]

Vinicius

5 Oct 2018

How to Align People and Technologies in an Omnichannel Strategy

Omnichannel is a buzzword that has been around for quite a while in the retail market in recent years. It is known to be a strategy that enables consu[..]

Jackeline

28 Sep 2018

How to increase and improve sales with eCommerce Loyalty Programs

When you’re selling online, you want to do everything you can in order to engage customers and keep them returning on a regular basis. Loyalty p[..]

Philipe

19 Sep 2018

The next generation marketplaces: Challenges and Opportunities

By definition, a marketplace is where a group of people gather to purchase and sell a large number of goods and services. The world of digital commerc[..]

Victor

13 Sep 2018

How is Voice Commerce Changing the e-Commerce Purchase Experience?

Customers have always used their voices to ask for more information or to purchase a product or service, right? Whether in a brick-and-mortar store or[..]

Gabriel

5 Sep 2018

Here’s How to Use Small Data for e-Commerce

You have certainly heard of Big Data, and you are probably using it in your company. However, are you familiar with Small Data? Small by name, this t[..]

Rafael

30 Aug 2018

Everything you need to know to be ready for the future of retail

This text will introduce new concepts and trends in the eCommerce market along with marketing strategies that are increasingly being adopted by retail[..]

Philipe

16 Aug 2018

Content marketing: does your brand influence your audience?

Marketing as we know it is undergoing a major revolution. In the wake of the major innovations that have transformed human relations, digital platform[..]

Pedro

9 Aug 2018

How to create a strong e-commerce brand with new domain names

E-commerce has had a rather curious beginning in 1972. Back then, when e-commerce was not heard of, some students of Stanford Artificial Intelligence [..]

Suman

19 Jul 2018

Growing offline with omnichannel sales and unified commerce

Growing offline sales requires businesses to understand why customers enjoy online shopping. Customers have greater access to information that makes c[..]

Rafael

12 Jul 2018

Beacons: Product and consumer information at POS

We are now beyond the halfway point in our series ‘The Revolution of management systems imposed by Omniera’ and in this seventh article, w[..]

Samuel

9 Jul 2018

How innovative delivery methods improve customer fulfillment

The usual behavior of going to a store to buy something no longer describes the average customer for many day-to-day products. Many consumers now only[..]

Victor

5 Jul 2018

Increase the conversion of your store thanks to performance

The old expression “time is money” means a lot in e-commerce. Each second or thousandth of second lost to load one page represents many business o[..]

Gustavo

28 Jun 2018

Marc Randolph on how risk tolerance may be crucial to running a business

To what extent is risk-avoidance holding back your company’s decision making and attitudes? This question is crucial to grasp one of the key ins[..]

Elias

20 Jun 2018

Market reviews to achieve higher profits

Customer Centricity: this term has become a mantra for modern businesses in order to not only stay afloat, but also make a profit. This increased focu[..]

Aleksandra

31 May 2018

How is high-performing e-commerce managed?

All high performance online store management is based on the PDCA cycle. The PDCA cycle (plan, do, check, act) is just way of creating and executing[..]

Rafael

25 May 2018

Data Analysis & Operations: 3 things you need to know

Big data has been continuously touted as a transformative element of digital growth, one that provides significant benefits across different sectors a[..]

Rafael

18 May 2018

The Power of Personalization for the Experience Economy

Over the past 15 years, 52% of Fortune 500 companies have disappeared. Amazon is continuing to imprint its disruptive retail culture and this trend [..]

Mike

11 May 2018

Everything you need to know about VTEX DAY 2018

VTEX DAY 2018 will be happening in just a few short days. After several discussions with the VTEX DAY team, it’s clear that the company has a wi[..]

Elias

9 May 2018

Brazil’s eCommerce Scenario and its Positioning in Latin America

The growth of the eCommerce segment in Brazil is a fact. For several years now, Brazil has been a major player in Latin America’s electronic com[..]

Juliana

7 May 2018

The future of e-Commerce using Blockchain Technology

Current Data-Challenge for Retailers Due to the boom in data breaches and the latest issue of Facebook’s privacy crisis with Cambridge Analytica, pr[..]

Victor

4 May 2018

Artificial Intelligent E-Commerce Experience NOW!

There is a question, right now, pesting the mind of all E-Commerce leaders: How will the Artificial Intelligence change the E-commerce experience? AI [..]

Rafael

20 Apr 2018

Customer Magic Quadrant: The golden pot for the digital commerce engagement

Are you a marketing manager or a data scientist and want to create clusters to improve your marketing campaign by engaging your clients in a different[..]

Mariano

13 Apr 2018

How to Win Millennial Customers and Influence their buying decision?

Here’s the most common answer: make your product Instagram-worthy and Millennials will follow. That’s pretty much how most brands are approaching [..]

Suman

11 Apr 2018

Unboxing experience: Create something memorable for your customers!

Every purchase made from a virtual store generates expectations in the customer. It is not for nothing that marketing analysts have been taking an inc[..]

Alexandre

5 Apr 2018

Ways of charging on e-commerce platforms

The e-commerce platform is the central supporting pillar of a virtual store. It represents both the storefront that the user will access to go shopp[..]

Alexandre

29 Mar 2018

Wearables: the silent revolution changing the way we dress

This is the sixth article in the series on the Management Systems Revolution usher in by the Omniera. Now we’ll look at the subtle changes wearables[..]

Samuel

22 Mar 2018

What experience B2B consumers expect out of brands?

The B2B e-commerce sales is prompted to soar to heights never seen before. According to a Forrester Research report released in 2017, in the United St[..]

Philipe

20 Mar 2018

Does your eCommerce platform improve daily?

E-commerce companies are looking for ways to go above and beyond. They are trying to separate themselves from the competition and win in the marketpla[..]

Rafael

15 Mar 2018

A virtual store without its own inventory: Can this be done?

Owners of e-commerce businesses are probably asking themselves: is it possible to reduce inventory without affecting sales? Can you set up a virtual s[..]

Rafael

8 Mar 2018

Highlights of the Guide to E-commerce Technology 2018

The Guide to E-commerce Technology 2018, produced and published by Internet Retailer, is one of the most in-depth surveys to be created in this indust[..]

Alexandre

2 Mar 2018

Why moving to a SaaS digital commerce platform is so urgent

Every entrepreneur agrees that your choice of deployment model has an impact on the success and profitability of your business in the long run. Howeve[..]

Rafael

1 Mar 2018

How in-memory computing will change the way we obtain information in real time

We have reached the fifth article in our series “The Revolution in management systems caused by Omniera” and now we are going to talk abou[..]

Samuel

22 Feb 2018

10 things that will increase the revenue of an online store

It doesn’t matter the market segment or the size of your operation, one thing is certain: whether you are the Owner, President, C-Level Executiv[..]

Vinicius

15 Feb 2018

How can I retain customers and engage them with my brand?

According to Tom Peters, the American management guru, retaining a customer can cost 40% less than finding a new one. But to achieve a first-class [..]

Alexandre

8 Feb 2018

10 unbeatable benefits of the operational outsourcing of your virtual store

Logistics and reverse logistics team. Customer service team. Operations team. Integration and process change. Assembling a team. These were some of[..]

Rafael

1 Feb 2018

The impact of the Internet of Things on business management.

This is the fourth article of the series on the Revolution of Management Systems imposed by Omniera. So far, we have talked about the origins of this�[..]

Samuel

26 Jan 2018

How to increase the conversion rate without a big investment in marketing?

This is what every virtual retailer asks himself. In this article, we will teach you the ropes so that you can make this mission possible. But first w[..]

Alexandre

23 Jan 2018

Find out how to improve customer loyalty with gamification

Will is the director of an e-commerce store. He is fully conversant with the more important concepts of the area, he understands logistics, he has a g[..]

Rafael

18 Jan 2018

Minimizing Platform Costs to Boost Ecommerce Profitability

Ecommerce is one of the fastest growing sectors in retail with the revenue from global online sales estimated to reach $4.5 trillion in 2021. This is [..]

Rafael

15 Jan 2018

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