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What President Obama Taught us About Management

One of the most memorable experiences of my life took place on May 30th, 2019. On the VTEX DAY main stage, I interviewed one of the most influential m[..]

Geraldo Thomaz
Geraldo
11 Dec 2019

Big Data is changing the perspective on Retail.

We all know that since approximately four or five years ago, we have been experiencing great progress related to Big Data that is affecting our indust[..]

Sara Carbajo
Sara
1 Nov 2018

Fashion Industry: The Must-Haves for a Successful Online Operation

If you are the head of sales for a Brand or a commerce operation in the Fashion Industry here is a list of Must-Haves that you need to make sure your [..]

Vinicius Ribeiro
Vinicius
5 Oct 2018

How to Align People and Technologies in an Omnichannel Strategy

Omnichannel is a buzzword that has been around for quite a while in the retail market in recent years. It is known to be a strategy that enables consu[..]

Jackeline Monte Santo
Jackeline
28 Sep 2018

How to increase and improve sales with eCommerce Loyalty Programs

When you’re selling online, you want to do everything you can in order to engage customers and keep them returning on a regular basis. Loyalty p[..]

Philipe da Silva
Philipe
19 Sep 2018

Everything you need to know to be ready for the future of retail

This text will introduce new concepts and trends in the eCommerce market along with marketing strategies that are increasingly being adopted by retail[..]

Philipe da Silva
Philipe
16 Aug 2018

Content marketing: does your brand influence your audience?

Marketing as we know it is undergoing a major revolution. In the wake of the major innovations that have transformed human relations, digital platform[..]

Pedro Araujo
Pedro
9 Aug 2018

Beacons: Product and consumer information at POS

We are now beyond the halfway point in our series ‘The Revolution of management systems imposed by Omniera’ and in this seventh article, w[..]

Samuel Gonsales
Samuel
9 Jul 2018

Marc Randolph on how risk tolerance may be crucial to running a business

To what extent is risk-avoidance holding back your company’s decision making and attitudes? This question is crucial to grasp one of the key ins[..]

Elias Bruno
Elias
20 Jun 2018

Market reviews to achieve higher profits

Customer Centricity: this term has become a mantra for modern businesses in order to not only stay afloat, but also make a profit. This increased focu[..]

Aleksandra Chumachenko
Aleksandra
31 May 2018

How is high-performing e-commerce managed?

All high performance online store management is based on the PDCA cycle. The PDCA cycle (plan, do, check, act) is just way of creating and executing[..]

Rafael Passos
Rafael
25 May 2018

The Power of Personalization for the Experience Economy

Over the past 15 years, 52% of Fortune 500 companies have disappeared. Amazon is continuing to imprint its disruptive retail culture and this trend [..]

Mike Ni
Mike
11 May 2018

How to Win Millennial Customers and Influence their buying decision?

Here’s the most common answer: make your product Instagram-worthy and Millennials will follow. That’s pretty much how most brands are approaching [..]

Suman Das
Suman
11 Apr 2018

Unboxing experience: Create something memorable for your customers!

Every purchase made from a virtual store generates expectations in the customer. It is not for nothing that marketing analysts have been taking an inc[..]

Alexandre Bonati
Alexandre
5 Apr 2018

Ways of charging on e-commerce platforms

The e-commerce platform is the central supporting pillar of a virtual store. It represents both the storefront that the user will access to go shopp[..]

Alexandre Soncini
Alexandre
29 Mar 2018

What experience B2B consumers expect out of brands?

The B2B e-commerce sales is prompted to soar to heights never seen before. According to a Forrester Research report released in 2017, in the United St[..]

Philipe da Silva
Philipe
20 Mar 2018

How in-memory computing will change the way we obtain information in real time

We have reached the fifth article in our series “The Revolution in management systems caused by Omniera” and now we are going to talk abou[..]

Samuel Gonsales
Samuel
22 Feb 2018

Find out how to improve customer loyalty with gamification

Will is the director of an e-commerce store. He is fully conversant with the more important concepts of the area, he understands logistics, he has a g[..]

Rafael Campos
Rafael
18 Jan 2018

How to Make Cross-Border Sales Into Brazil

Currently, there is a very positive scenario for the international e-commerce sector in Brazil today: more than 50 million items were ordered in the [..]

Angelo Braga
Angelo
19 Sep 2017

Developing a Multichannel Pricing Strategy

When you are talking pricing strategy, there is no such thing as the “best price” in absolute terms. Pricing depends on consumer, context and timi[..]

Afonso Praça
Afonso
13 Sep 2017

KPIs analysis and integration between e-commerce areas

In a career as an e-commerce specialist you can be involved with various projects and have to deal with managers, directors and CEOs of large companie[..]

Fabricio Caldeira
Fabricio
8 Aug 2017

Open Source Code in E-Commerce – Let’s Talk Turkey

Planning for an e-commerce operation is crucial to its success and choosing an e-commerce platform is the keystone. At this stage, people often wond[..]

Alexandre Soncini
Alexandre
28 Apr 2017

Find out all you need to choose the best e-commerce platform!

When you already work with virtual stores or wish to take your bricks-and-mortar premises on to the online universe, one of the key elements of your p[..]

Rafael Campos
Rafael
23 Jan 2017

Understand how conversion works through the sales funnel in ecommerce

The metaphor of the sales funnel is already well-known to marketers, but what not many ecommerce managers know is that it is also very important in he[..]

Rafael Campos
Rafael
10 Jan 2017