Management

Management

Exclusive Perspective: B2B Industry Leaders on Launching a Marketplace

By now it’s no secret that marketplaces are revolutionizing digital commerce, with more than 50% of online retail…

Kristin Schepici
Kristin Schepici
Management

Crisis Management Checklist for ecommerce

The crisis brought about by COVID-19 has a detrimental effect on the entire retail sector, even though your…

Alexandre Soncini
Alexandre Soncini
Institutional

What President Obama Taught us About Management

One of the most memorable experiences of my life took place on May 30th, 2019. On the VTEX…

Geraldo Thomaz
Geraldo Thomaz
Management

How to increase and improve sales with eCommerce Loyalty Programs

When you’re selling online, you want to do everything you can in order to engage customers and keep…

Philipe da Silva
Philipe da Silva
Management

Content marketing: does your brand influence your audience?

Marketing as we know it is undergoing a major revolution. In the wake of the major innovations that…

Pedro Araujo
Pedro Araujo
Management

Unboxing experience: Create something memorable for your customers!

Every purchase made from a virtual store generates expectations in the customer. It is not for nothing that…

Alexandre Bonati
Alexandre Bonati
Management

Understand how conversion works through the sales funnel in ecommerce

The metaphor of the sales funnel is already well-known to marketers, but what not many ecommerce managers know…

Rafael Campos
Rafael Campos