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One of the most memorable experiences of my life took place on May 30th, 2019. On the VTEX DAY main stage, I interviewed one of the most influential m[..]
We all know that since approximately four or five years ago, we have been experiencing great progress related to Big Data that is affecting our indust[..]
If you are the head of sales for a Brand or a commerce operation in the Fashion Industry here is a list of Must-Haves that you need to make sure your [..]
Omnichannel is a buzzword that has been around for quite a while in the retail market in recent years. It is known to be a strategy that enables consu[..]
When you’re selling online, you want to do everything you can in order to engage customers and keep them returning on a regular basis. Loyalty p[..]
This text will introduce new concepts and trends in the eCommerce market along with marketing strategies that are increasingly being adopted by retail[..]
Marketing as we know it is undergoing a major revolution. In the wake of the major innovations that have transformed human relations, digital platform[..]
We are now beyond the halfway point in our series ‘The Revolution of management systems imposed by Omniera’ and in this seventh article, w[..]
To what extent is risk-avoidance holding back your company’s decision making and attitudes? This question is crucial to grasp one of the key ins[..]
Customer Centricity: this term has become a mantra for modern businesses in order to not only stay afloat, but also make a profit. This increased focu[..]
All high performance online store management is based on the PDCA cycle. The PDCA cycle (plan, do, check, act) is just way of creating and executing[..]
Over the past 15 years, 52% of Fortune 500 companies have disappeared. Amazon is continuing to imprint its disruptive retail culture and this trend [..]
Here’s the most common answer: make your product Instagram-worthy and Millennials will follow. That’s pretty much how most brands are approaching [..]
Every purchase made from a virtual store generates expectations in the customer. It is not for nothing that marketing analysts have been taking an inc[..]
The e-commerce platform is the central supporting pillar of a virtual store. It represents both the storefront that the user will access to go shopp[..]
The B2B e-commerce sales is prompted to soar to heights never seen before. According to a Forrester Research report released in 2017, in the United St[..]
We have reached the fifth article in our series “The Revolution in management systems caused by Omniera” and now we are going to talk abou[..]
Will is the director of an e-commerce store. He is fully conversant with the more important concepts of the area, he understands logistics, he has a g[..]
Currently, there is a very positive scenario for the international e-commerce sector in Brazil today: more than 50 million items were ordered in the [..]
When you are talking pricing strategy, there is no such thing as the “best price” in absolute terms. Pricing depends on consumer, context and timi[..]
In a career as an e-commerce specialist you can be involved with various projects and have to deal with managers, directors and CEOs of large companie[..]
Planning for an e-commerce operation is crucial to its success and choosing an e-commerce platform is the keystone. At this stage, people often wond[..]
When you already work with virtual stores or wish to take your bricks-and-mortar premises on to the online universe, one of the key elements of your p[..]
The metaphor of the sales funnel is already well-known to marketers, but what not many ecommerce managers know is that it is also very important in he[..]
