Management
Management ![Kristin Schepici]( "Kristin Schepici")
Exclusive Perspective: B2B Industry Leaders on Launching a Marketplace
By now it’s no secret that marketplaces are revolutionizing digital commerce, with more than 50% of online retail…
Management ![Alexandre Soncini]( "Alexandre Soncini")
Crisis Management Checklist for ecommerce
The crisis brought about by COVID-19 has a detrimental effect on the entire retail sector, even though your…
Institutional ![Geraldo Thomaz]( "Geraldo Thomaz")
What President Obama Taught us About Management
One of the most memorable experiences of my life took place on May 30th, 2019. On the VTEX…
Management ![Philipe da Silva]( "Philipe da Silva")
How to increase and improve sales with eCommerce Loyalty Programs
When you’re selling online, you want to do everything you can in order to engage customers and keep…
Management ![Pedro Araujo]( "Pedro Araujo")
Content marketing: does your brand influence your audience?
Marketing as we know it is undergoing a major revolution. In the wake of the major innovations that…
Management ![Alexandre Bonati]( "Alexandre Bonati")
Unboxing experience: Create something memorable for your customers!
Every purchase made from a virtual store generates expectations in the customer. It is not for nothing that…
Management ![Rafael Campos]( "Rafael Campos")
Understand how conversion works through the sales funnel in ecommerce
The metaphor of the sales funnel is already well-known to marketers, but what not many ecommerce managers know…
