Fernando Barros
Fernando Barros

Fernando Barros, Head of B2B Product at VTEX, has been working in B2B ecommerce for over 22 years. He founded Atma and Biggy, later acquired by VTEX. With a degree in IT from Mackenzie and an MBA from FGV, he aligns technical knowledge with practices that deliver value.

Written by Fernando Barros

4 must-have strategies for B2B ecommerce in 2022

The biggest lesson companies will take away from the pandemic is that significant and unpredictable changes are constant.…