Lalo Aguilar
Lalo Aguilar

Lalo is a journalist with more than 5 years of experience, who now is focusing his story-telling abilities on the world of ecommerce and the quick revolution happening around it.

Written by Lalo Aguilar
Institutional

VTEX scores medals in 12 of 12 categories in the Paradigm B2B Midmarket Combine 2022

Ecommerce analyst Paradigm B2B has released its yearly B2B Combine, in which it grades ecommerce providers across the…

Strategy

How to make your B2B ecommerce more attractive for buyers

Ecommerce has seen a lot of growth over the past few years, and it’s become ever more present…

Trends

Get inspired by brands innovating the consumer electronics ecommerce landscape

The Consumer electronics market is one of the most innovative in the ecommerce landscape. Companies in this industry…

Customer Stories

Superdry cracks the code for a great buying experience

Superdry is a British fashion company that was founded in 2003. Today, it has more than 16 stores…

Strategy

How VTEX Live Shopping app can boost your growth

Live Shopping is widely regarded as the future of ecommerce, and has captured the attention of many brands…

Customer Stories

Click and Collect increases upselling in Axo Chile’s brand Victoria’s Secret

Delivery times are one of the most important deciding factors when buying online. And around 41% of customers…

Strategy

How Live Shopping content can have an impact beyond streaming

Live Shopping is one of the most important trends in the immediate future of ecommerce, mainly because of…

Strategy

Why consumer electronics brands should go DTC

The consumer electronics ecommerce market has enjoyed sustained success since the invention of the internet. The spread of…

Strategy

What consumer electronics brands should consider when choosing an ecommerce platform

The consumer electronics market is one of the most successful segments when it comes to ecommerce. The brands’…

Trends

How consumer electronics retail is evolving

The consumer electronics industry is a fascinating case of study for ecommerce: an industry in which every company…

Trends

The latest consumer electronics ecommerce trends

The consumer electronics market is one of the fastest-moving segments in ecommerce. The brands’ recognition as technologically-advanced trendsetters…

Trends

A brief history of Live Shopping

Live Shopping (LS) is widely regarded as one of the most important driving forces for ecommerce growth in…

Trends

The main Live Shopping benefits

Live Shopping (LS) is one of the most promising channels for ecommerce in the next few years. There’s…

Trends

Live Shopping trends: What 2022 brings to the table

Live Shopping (LS) has experienced tremendous growth in several markets during 2020 and 2021, in trend with most…

Trends

4 Live Shopping statistics that you need to take notice of

Live Shopping, the ecommerce experience that pairs live video streams with the capabilities of a traditional online store,…

Strategy

How a marketplace builds customer loyalty

Marketplaces are one of the hottest trends pushing ecommerce adoption worldwide. Companies that have adopted some type of…

Customer Stories

AB InBev’s Modelorama is becoming an omnichannel powerhouse

Modelorama, a brand born and bred in Mexico and part of AB InBev’s portfolio, might not be so…

Customer Stories

Live Shopping: Samsung’s strategy to take over

Live Shopping has been widely recognized as one of the biggest trends that will drive the future of…

Strategy

How to prioritize the phases of an ecommerce platform migration

Ecommerce is a fast-paced business, and the rapid innovation it brings with means that, at some point, online…

Strategy

Top reasons to migrate your ecommerce website

Companies don’t love to migrate their ecommerce website and, when faced with the need, most of them understandably…

Strategy

Choosing a fashion ecommerce platform: What must it offer?

Fashion was one of the first industries to embrace ecommerce, which means that the newcomers to this space…

Strategy

Fashion ecommerce: Digital opportunities for retailers

Fashion is one of the industries that has had to adapt the most in order to have successful…

Strategy

Fashion ecommerce: Must-have elements

Fashion is one of the first industries to embrace ecommerce, but that does not mean the digital transformation…

Trends

Online marketplace: Channel cannibalization or synergy?

Ecommerce has experienced exponential growth in the last few years, pushed forward partially by the success of marketplaces…