Andreea Pop
Andreea Pop Editor

Andreea, currently an Editor at VTEX, has a penchant for turning even the tiniest tidbit of information into a good story, so you'll see her write a myriad of pieces, especially about commerce trends or our customers.

Written by Andreea Pop
Strategy

The opportunity cost of not replatforming

Replatforming an ecommerce business is often a complex, stressful and daunting task for ecommerce managers and teams. But,…

Strategy

3 VTEX ingredients for Black Friday success

Throughout our history as an ecommerce platform-provider, the annual Black Friday and Cyber Monday events have been the…

Trends

Netflix, Walmart and the new era of merchandise stores

Recently, Netflix and Walmart US announced a partnership towards opening an online store of show-inspired branded merchandise products.…

Strategy

Black Friday statistics show what to expect in 2021

An exciting yet scary realization for people in commerce is the fact that Black Friday is just around…

Product

Grow your business with VTEX’s Sales Performance Dashboard

Data insights are more important than ever and at VTEX, we’ve been constantly working on ways to provide…

Customer Stories

Mazda Motor Europe selects VTEX to power digital marketplaces in 22 countries

The automotive industry is on the edge of a new digital era and Mazda Motor Europe desires to…

Digital Insider

Digital Insider: A digital transformation podcast

Commerce and podcasts enthusiasts, rejoice! VTEX is thrilled to officially announce Digital Insider, its first globally-produced podcast series…

Customer Stories

Mondelēz: Embracing CPG ecommerce with a digital B2B2B operation

With operations in over 80 countries and iconic brands like Oreo, Milka and Toblerone in its international portfolio,…

Strategy

Learn from Dell and HP how to future-proof a consumer electronics business today

Ever wondered how to future-proof your business? Learn directly from consumer electronics leaders how to do it in…

Technology

Conversational commerce examples powered by Suiteshare

Suiteshare, which recently joined the VTEX family, is a platform that enables brands and retailers to sell and…

Trends

BNPL: The Buy Now, Pay Later revolution

When Buy Now, Pay Later (BNPL) solutions started making waves a few years ago, retailers wondered if a…

Customer Stories

Intimissimi’s premium lingerie ecommerce in Brazil

For lingerie connoisseurs, Intimissimi is a true household name. The brand was established in 1996 in idyllic Italy…

Customer Stories

Sustainability, the secret ingredient in over 50% of miCoca-Cola.cl’s orders

Coca-Cola Andina is a Chilean bottling partner of the Coca-Cola Company. In other words, the company is manufacturing…

Strategy

Key elements underpinning great grocery ecommerce

The grocery industry is in the middle of a digital transformation and grocery ecommerce operations are popping up…

Customer Stories

DIA Argentina: Online grocery growth through omnichannel

DIA, a leading chain of proximity supermarkets in Argentina, realized the value of omnichannel and the potential online…

Customer Stories

Coca-Cola’s DTC ecommerce operation in Chile bubbles up 500% in 2020

From a mouth-watering elixir served in 1886 in downtown Atlanta to the world’s largest nonalcoholic beverage company –…

Strategy

How to retain online grocery customers

In today’s times, after COVID-19 completely changed the grocery game and the behavior of online grocery customers, an…

Strategy

How COVID-19 forever changed the grocery industry

After more than a year since the global health crisis began, saying that the coronavirus pandemic changed our…

Customer Stories

Nissan’s DTC ecommerce is shifting the gears of the automotive industry

When you think of buying a car, you’re most likely not picturing yourself configuring, ordering and paying for…

Customer Stories

Protecting Frávega’s legacy with headless technology

Everyone in Argentina knows Frávega and, with a history of more than 110 years, it’s not hard to…

Customer Stories

Unilever’s B2B Digital Marketplace leads the digital transformation of the CPG industry

Digital marketplaces are taking the world by storm – and B2B commerce is no exception. After AB InBev…

Customer Stories

Banco Inter’s revolutionary headless marketplace app blends shopping and banking

While the name Banco Inter might not ring a bell (yet) for those outside Brazil, it surely sparks…

Customer Stories

The pioneering grocery ecommerce store of Walmart Argentina

Walmart is a brand that is inextricably close to VTEX’s heart. In 2007, for instance, Walmart Brazil’s vote…

Strategy

5 ways Walmart Argentina got customer convenience right

Nowadays, a clear and highly emphasized advantage of online shopping is safety. But even though the coronavirus pandemic…