Andreea Pop
Andreea Pop Marketing Associate

As a Marketing Associate working in the Marketing Enablement team, I am continuously trying to find and share the greatest stories about how VTEX accelerates digital transformation and evolution.

Written by Andreea Pop
Trends

BNPL: The Buy Now, Pay Later revolution

When Buy Now, Pay Later (BNPL) solutions started making waves a few years ago, retailers wondered if a…

Customer Stories

Intimissimi’s premium lingerie ecommerce in Brazil

For lingerie connoisseurs, Intimissimi is a true household name. The brand was established in 1996 in idyllic Italy…

Customer Stories

Sustainability, the secret ingredient in over 50% of miCoca-Cola.cl’s orders

Coca-Cola Andina is a Chilean bottling partner of the Coca-Cola Company. In other words, the company is manufacturing…

Strategy

Key elements underpinning great grocery ecommerce

The grocery industry is in the middle of a digital transformation and grocery ecommerce operations are popping up…

Customer Stories

DIA Argentina: Online grocery growth through omnichannel

DIA, a leading chain of proximity supermarkets in Argentina, realized the value of omnichannel and the potential online…

Customer Stories

Coca-Cola’s DTC ecommerce operation in Chile bubbles up 500% in 2020

From a mouth-watering elixir served in 1886 in downtown Atlanta to the world’s largest nonalcoholic beverage company –…

Strategy

How to retain online grocery customers

In today’s times, after COVID-19 completely changed the grocery game and the behavior of online grocery customers, an…

Strategy

How COVID-19 forever changed the grocery industry

After more than a year since the global health crisis began, saying that the coronavirus pandemic changed our…

Customer Stories

Nissan’s DTC ecommerce is shifting the gears of the automotive industry

When you think of buying a car, you’re most likely not picturing yourself configuring, ordering and paying for…

Customer Stories

Protecting Frávega’s legacy with headless technology

Everyone in Argentina knows Frávega and, with a history of more than 110 years, it’s not hard to…

Customer Stories

Unilever’s B2B Digital Marketplace leads the digital transformation of the CPG industry

Digital marketplaces are taking the world by storm – and B2B commerce is no exception. After AB InBev…

Customer Stories

Banco Inter’s revolutionary headless marketplace app blends shopping and banking

While the name Banco Inter might not ring a bell (yet) for those outside Brazil, it surely sparks…

Customer Stories

The pioneering grocery ecommerce store of Walmart Argentina

Walmart is a brand that is inextricably close to VTEX’s heart. In 2007, for instance, Walmart Brazil’s vote…

Strategy

5 ways Walmart Argentina got customer convenience right

Nowadays, a clear and highly emphasized advantage of online shopping is safety. But even though the coronavirus pandemic…

Culture

Tech jobs are for everyone

Plenty of job seekers coming from non-tech backgrounds see a tech firm as insurmountable mountains. They believe you…

Customer Stories

Payless expands its global reach with VTEX ecommerce

Payless, a footwear retailer that barely needs introduction, has been delivering great styles and value for over 60…

Customer Stories

St. Croix’s luxury apparel website sees a big holiday boost in overall sales with VTEX

St. Croix is a distinctive luxury fashion brand for men, manufactured in the USA. In 2020, it realized…

Customer Stories

Building Palmer Jane, a digital marketplace for cannabis-based products

The world is changing quickly and Palmer Jane’s digital marketplace for cannabis-based products geared towards women is here…

Customer Stories

Ububba’s One-of-a-kind Digital Marketplace Is Spearheading the K-Baby Trend

The k-baby marketplace South Korean culture has taken the world by storm in a wide range of industries:…

Strategy

The Rise of Retail Innovation Labs

During the last few years, the world of retail has been experiencing tremendous and irreversible changes due to…

Trends

Digital Transformation Guide for the Fashion Industry

This article will cover: when fashion ecommerce becomes essential; 5 things your fashion ecommerce website needs – and…

Strategy

Payless Latam bet on VTEX omnichannel to fulfill their customer-centric nature

Payless Inc. is a renowned global footwear chain, with a roller-coaster 64-year history to tell. The Latam division,…

Strategy

The marketplace wave: launching the first Romanian online shopping mall

It would be a cumbersome process to name all the losers of the coronavirus pandemic, but shopping malls…

Customer Stories

Collaborative Commerce takes flight with Red Oxx

“Made in Montana” Bonafide Entrepreneurs Red Oxx, a true collaborative commerce aficionado, manufactures the finest multi-purpose luggage and…