Andreea Pop
Andreea Pop Marketing Associate

As a Marketing Associate working in the Marketing Enablement team, I am continuously trying to find and share the greatest stories about how VTEX accelerates digital transformation and evolution.

Written by Andreea Pop
Customer Stories

St. Croix’s luxury apparel website sees a big holiday boost in overall sales with VTEX

St. Croix is a distinctive luxury fashion brand for men, manufactured in the USA. In 2020, it realized…

Customer Stories

Building Palmer Jane, a digital marketplace for cannabis-based products

The world is changing quickly and Palmer Jane’s digital marketplace for cannabis-based products geared towards women is here…

Customer Stories

Ububba’s One-of-a-kind Digital Marketplace Is Spearheading the K-Baby Trend

The k-baby marketplace South Korean culture has taken the world by storm in a wide range of industries:…

Strategy

The Rise of Retail Innovation Labs

During the last few years, the world of retail has been experiencing tremendous and irreversible changes due to…

Trends

Digital Transformation Guide for the Fashion Industry

This article will cover: when fashion ecommerce becomes essential; 5 things your fashion ecommerce website needs – and…

Strategy

Payless Latam bet on omnichannel to fulfill their customer-centric nature

Payless Inc. is a renowned global footwear chain, with a roller-coaster 64-year history to tell. The Latam division,…

Strategy

The marketplace wave: launching the first Romanian online shopping mall

It would be a cumbersome process to name all the losers of the coronavirus pandemic, but shopping malls…

Customer Stories

Collaborative Commerce takes flight with Red Oxx

“Made in Montana” Bonafide Entrepreneurs Red Oxx, a true collaborative commerce aficionado, manufactures the finest multi-purpose luggage and…

Operations

From fashion to grocery: How Miniprix reinvented their retail in one week

In the age of coronavirus, fashion took a step back – and fashion retailers took a hit. Miniprix,…