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When people talk about increasing conversion rates in e-commerce, AB testing is one of the tools which come most readily to mind. The method is easy t[..]
According to a survey carried out by VTEX and Semrush in 2017, in markets like Brazil, where e-commerce has reached a higher level of maturity, al[..]
Product categories were created on the assumption that e-commerce stores should mirror the dynamic of brick-and-mortar stores, and they have survived [..]
According to Brightlocal’s 2017 survey, “85% of consumers trust online reviews as much as they would a personal recommendation from a friend.” [..]
This is the third article of the series “The Revolution of management systems imposed by Omniera” In previous articles, we explained how this re[..]
With the demand for instant results growing with each passing day, your organization’s success hinges on your responsiveness and prompt order [..]
The National Retail Federation recently predicted that online retail will grow three times higher than the growth rate of the industry as a whole. It[..]
The data analysis and business intelligence (BI) market is one of the fastest-growing in the world, and e-commerce is one of the areas that can benefi[..]
Our first article in this series started to contextualize the current period of major change impacting business. The collaborative economy, also kno[..]
Currently, there is a very positive scenario for the international e-commerce sector in Brazil today: more than 50 million items were ordered in the [..]
In the old days, B2B sales were a long and arduous process of negotiation and bargaining. Clients wanted their products didn’t care as much abou[..]
When you are talking pricing strategy, there is no such thing as the “best price” in absolute terms. Pricing depends on consumer, context and timi[..]
ERP systems have been through enormous transformations since they first emerged. After undergoing various subsystems added in the 1980s and 1990s, the[..]
As an eCommerce store owner, one of your biggest concerns is conversions. Well, you are not alone! There are thousands of retail brands out there vyin[..]
 Brazil is on a most people’s bucket lists; if not, it should be. Why wouldn’t it be? It sounds exotic like the Amazon, decadently fun like New[..]
In a career as an e-commerce specialist you can be involved with various projects and have to deal with managers, directors and CEOs of large companie[..]
The US shopping malls industry has only five years to escape from a death foretold. According to the forecasts of bank Credit Suisse published by Bus[..]
This article presents our thoughts about digital transformation in the retail sector. Recently, we were at Silicon Valley for the second time leading [..]
Though exclusively technology departments within businesses are quite commonplace at the present time, company IT departments are slated to become obs[..]
What is OMS? It’s a multi-functional tool every digital commerce operation should be using to stay on top of all the fine-tuning, logistical, and c[..]
What You Don’t Know About Chatbots Could be Costing You Sales & Customer Satisfaction Think communication streamlined, automated, and operating [..]
When looking to build a VTEX site, there are many steps to get through such as design, development, settings, and launch… but not to worry! It’s a[..]
Merchants that are interested in designing, building, and marketing a new VTEX eCommerce website are likely to consider using the services of a digita[..]
According to the latest data by the U.S. Department of Commerce, ecommerce sales jumped 15.1% last year, while total retail sales increased by only 2[..]
It’s that magical time of year when the newest Gartner quadrant reminds us that digital commerce is the tip of the spear as the transformation of re[..]
Many entrepreneurs and e-commerce professionals are perplexed by all this talk of SEO for online stores, aren’t they? Now we are going to talk about[..]
Planning for an e-commerce operation is crucial to its success and choosing an e-commerce platform is the keystone. At this stage, people often wond[..]
What is the secret of success of an e-commerce business? It would be easy to open a virtual store if the answer to that question were simple, but ther[..]
All e-consumers want the best. Quick delivery is one of the factors that drive their level of satisfaction with online stores. At the other end of the[..]
The concept of design is inherent to VTEX. It is a concept that is deeply embedded in our culture, and into every facet of our innovations. We see des[..]
VTEX signature service, SmartCheckout™ did not always exist right alongside the platform. This additional facet was developed out of a need to enhan[..]
Have you heard about the major changes in the digital commerce world as of late, in regards to how the influence of AI (artificial intelligence) is af[..]
There is no “perfect” digital commerce platform solution. There are different options for different operations and the right fit for every model. [..]
It’s no secret that the retail industry, both online and in-store continue to grow, however predictions from the National Retail Federation are anti[..]
VTEX has just announced the release of a carefully curated white paper that centers on the fashion industry. As VTEX continues their growth into the g[..]
When you already work with virtual stores or wish to take your bricks-and-mortar premises on to the online universe, one of the key elements of your p[..]
Boticario, the largest franchise system of perfume and cosmetics in the world, was one of the best features during the NRF Big Show 2017. For us at VT[..]
NRF, or the National Retail Federation hosted their annual retail industry event this past week, and it drew an international crowd. The event was foc[..]
The metaphor of the sales funnel is already well-known to marketers, but what not many ecommerce managers know is that it is also very important in he[..]
2016 proved to be an exceptionally fruitful year for VTEX as a whole, with a range of different accomplishments achieved towards global expansion. We[..]
Black Week 2016 catapulted into record-breaking-territory for both Black Friday and Cyber Monday globally. Black Friday alone experienced $3.34 billio[..]
Background: With the 2016 Rio Summer Olympics successfully closing, Brazil is on everybody’s mind. While we’re all talking about who won gold, far[..]
Las Vegas, NV — Following through on their commitment to providing global digital commerce solutions with a localized approach, VTEX announces [..]
Across the digital commerce industry, more and more brands are recognizing the importance of selling direct to their consumers. Brands can leverage th[..]
Online retailers have two things to watch out for- customer experience and the bottom line. Keeping the two in balance takes good decision-making when[..]
The tipping point of a web store navigation flow is undeniably the checkout. That’s when you get the user’s ultimate commitment to the purchase: d[..]
An estimated $3 billion was spent on commerce servers in 2015, according to Forrester Research, making the redefinition of the customer experience thr[..]
The numbers are clear- mobile visibility is essential. If your online business is not optimized for mobile you are missing out on major traffic. Take [..]
When it comes to selling online, it is important to pay attention to the smallest of details to increase your conversion rates, and to get the best RO[..]
The second half of the NRF Retail’s Big Show 2017 proved to be just as informative, exciting, and insightful as the first. (You can read about P[..]