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Technology

Platform migration myth-busting: 4 things IT gets wrong

Because of its complicated nature and series of detail-oriented steps, migrating to a new ecommerce platform can be…

Gabriela Porto
Gabriela Porto
Strategy

How a marketplace builds customer loyalty

Marketplaces are one of the hottest trends pushing ecommerce adoption worldwide. Companies that have adopted some type of…

Lalo Aguilar
Lalo Aguilar
Strategy

Conversational commerce: The hottest digital trend empowering B2C and B2B businesses

Here’s a fact: behind any type of business there’s a human being. So whether you’re in charge of…

Juliana Sánchez
Juliana Sánchez
Marketing

The power of loyalty schemes in the fashion industry

Loyalty programs and reward initiatives are very popular amongst several industries, but most commonly used by airlines, credit…

Gabriela Porto
Gabriela Porto
Customer Stories

Nestlé Chile: Mixing B2E ecommerce with live shopping

Nestlé, one of the largest food companies in the world, has for the past few years successfully embraced…

Andreea Pop
Andreea Pop
Strategy

Conversational commerce: Opportunities and risks

Conversational commerce is a way of selling through which companies communicate with customers directly through text or voice…

Consuelo Cabrera
Consuelo Cabrera
Culture

Women in Leadership #2: Daniela Jurado, EMEA General Manager at VTEX

We are back with yet another installment of our Women in Leadership content series, in which we celebrate…

Andreea Pop
Andreea Pop
Institutional

Top 20 Women in Commerce 2022

In honor of International Women’s Day (IWD), VTEX is highlighting some of the top women in commerce. These…

Júlia Miozzo
Júlia Miozzo
Trends

The other faces of live shopping

As an ecommerce functionality, live shopping has been popularized in the last few years due to the digital…

Gabriela Porto
Gabriela Porto
Strategy

5 online fashion retail trends to boost sales

New technologies pop up every day with the goal of helping implement a business model, improving customer experience,…

Gabriela Porto
Gabriela Porto
Strategy

4 must-have strategies for B2B ecommerce in 2022

The biggest lesson companies will take away from the pandemic is that significant and unpredictable changes are constant.…

Fernando Barros
Fernando Barros
Customer Stories

AB InBev’s Modelorama is becoming an omnichannel powerhouse

Modelorama, a brand born and bred in Mexico and part of AB InBev’s portfolio, might not be so…

Lalo Aguilar
Lalo Aguilar
Customer Stories

Live Shopping: Samsung’s strategy to take over

Live Shopping has been widely recognized as one of the biggest trends that will drive the future of…

Lalo Aguilar
Lalo Aguilar
Strategy

How to prioritize the phases of an ecommerce platform migration

Ecommerce is a fast-paced business, and the rapid innovation it brings with means that, at some point, online…

Lalo Aguilar
Lalo Aguilar
Strategy

Top reasons to migrate your ecommerce website

Companies don’t love to migrate their ecommerce website and, when faced with the need, most of them understandably…

Lalo Aguilar
Lalo Aguilar
Strategy

Choosing a fashion ecommerce platform: What must it offer?

Fashion was one of the first industries to embrace ecommerce, which means that the newcomers to this space…

Lalo Aguilar
Lalo Aguilar
Strategy

Fashion ecommerce: Digital opportunities for retailers

Fashion is one of the industries that has had to adapt the most in order to have successful…

Lalo Aguilar
Lalo Aguilar
Strategy

Fashion ecommerce: Must-have elements

Fashion is one of the first industries to embrace ecommerce, but that does not mean the digital transformation…

Lalo Aguilar
Lalo Aguilar
Management

How DTC brands paved their way towards success in the US

The direct-to-consumer (DTC) strategy or business model can be explained very simply: companies sell their products or services…

Júlia Miozzo
Júlia Miozzo
Strategy

NRF 2022: Overcoming consumers’ resistance to innovation

Have you ever wondered why innovative ideas are so passionately rejected by some people? Back in the 1980s…

Gabriela Porto
Gabriela Porto
Management

NRF 2022: Pursuing innovation and eliminating all frictions

A problem commonly faced by companies when pursuing innovation is resistance, be it from customers or from internal…

Júlia Miozzo
Júlia Miozzo
Trends

Online marketplace: Channel cannibalization or synergy?

Ecommerce has experienced exponential growth in the last few years, pushed forward partially by the success of marketplaces…

Lalo Aguilar
Lalo Aguilar
Institutional

TETRIX: Discover the Guinness certified largest university challenge in the world

A VTEX-powered initiative, TETRIX is the world’s biggest university challenge. In its third edition ever, TETRIX may still…

Gabriela Porto
Gabriela Porto
Trends

Marketplace: Threat, trend or tale?

The number of marketplaces in the ecommerce space has exploded in the last couple of years. The trend…

Lalo Aguilar
Lalo Aguilar