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Ways of charging on e-commerce platforms

The e-commerce platform is the central supporting pillar of a virtual store. It represents both the storefront that the user will access to go shopp[..]

Alexandre

29 Mar 2018

Wearables: the silent revolution changing the way we dress

This is the sixth article in the series on the Management Systems Revolution usher in by the Omniera. Now we’ll look at the subtle changes wearables[..]

Samuel

22 Mar 2018

What experience B2B consumers expect out of brands?

The B2B e-commerce sales is prompted to soar to heights never seen before. According to a Forrester Research report released in 2017, in the United St[..]

Philipe

20 Mar 2018

Does your eCommerce platform improve daily?

E-commerce companies are looking for ways to go above and beyond. They are trying to separate themselves from the competition and win in the marketpla[..]

Rafael

15 Mar 2018

A virtual store without its own inventory: Can this be done?

Owners of e-commerce businesses are probably asking themselves: is it possible to reduce inventory without affecting sales? Can you set up a virtual s[..]

Rafael

8 Mar 2018

Highlights of the Guide to E-commerce Technology 2018

The Guide to E-commerce Technology 2018, produced and published by Internet Retailer, is one of the most in-depth surveys to be created in this indust[..]

Alexandre

2 Mar 2018

Why moving to a SaaS digital commerce platform is so urgent

Every entrepreneur agrees that your choice of deployment model has an impact on the success and profitability of your business in the long run. Howeve[..]

Rafael

1 Mar 2018

How in-memory computing will change the way we obtain information in real time

We have reached the fifth article in our series “The Revolution in management systems caused by Omniera” and now we are going to talk abou[..]

Samuel

22 Feb 2018

10 things that will increase the revenue of an online store

It doesn’t matter the market segment or the size of your operation, one thing is certain: whether you are the Owner, President, C-Level Executiv[..]

Vinicius

15 Feb 2018

How can I retain customers and engage them with my brand?

According to Tom Peters, the American management guru, retaining a customer can cost 40% less than finding a new one. But to achieve a first-class [..]

Alexandre

8 Feb 2018

10 unbeatable benefits of the operational outsourcing of your virtual store

Logistics and reverse logistics team. Customer service team. Operations team. Integration and process change. Assembling a team. These were some of[..]

Rafael

1 Feb 2018

The impact of the Internet of Things on business management.

This is the fourth article of the series on the Revolution of Management Systems imposed by Omniera. So far, we have talked about the origins of this�[..]

Samuel

26 Jan 2018

How to increase the conversion rate without a big investment in marketing?

This is what every virtual retailer asks himself. In this article, we will teach you the ropes so that you can make this mission possible. But first w[..]

Alexandre

23 Jan 2018

Find out how to improve customer loyalty with gamification

Will is the director of an e-commerce store. He is fully conversant with the more important concepts of the area, he understands logistics, he has a g[..]

Rafael

18 Jan 2018

Minimizing Platform Costs to Boost Ecommerce Profitability

Ecommerce is one of the fastest growing sectors in retail with the revenue from global online sales estimated to reach $4.5 trillion in 2021. This is [..]

Rafael

15 Jan 2018

AB Testing: 8 real cases

When people talk about increasing conversion rates in e-commerce, AB testing is one of the tools which come most readily to mind. The method is easy t[..]

Rafael

11 Jan 2018

Redirect 301 in practice

According to a survey carried out by VTEX and Semrush in 2017, in markets like Brazil, where e-commerce has reached a higher level of maturity, al[..]

Fábio

4 Jan 2018

Your store shouldn’t be categorized

Product categories were created on the assumption that e-commerce stores should mirror the dynamic of brick-and-mortar stores, and they have survived [..]

Fabio

28 Dec 2017

Reviews on ecommerces and its impact on marketing and sales

According to Brightlocal’s 2017 survey, “85% of consumers trust online reviews as much as they would a personal recommendation from a friend.” [..]

Olivia

7 Dec 2017

The applicability of Big Data to the business of Omniera

This is the third article of the series “The Revolution of management systems imposed by Omniera” In previous articles, we explained how this re[..]

Samuel

29 Nov 2017

Tips for your business to thrive in a world of B2B consumerization

With the demand for instant results growing with each passing day, your organization’s success hinges on your responsiveness and prompt order [..]

Alexandre

23 Nov 2017

Digital Commerce Replatforming Isn’t Scary – It’s Essential

The National Retail Federation recently predicted that online retail will grow three times higher than the growth rate of the industry as a whole. It[..]

Rafael

17 Nov 2017

The use of predictive analysis to improve management of e-commerce

The data analysis and business intelligence (BI) market is one of the fastest-growing in the world, and e-commerce is one of the areas that can benefi[..]

Igleson

20 Oct 2017

The advent of a collaborative economy

Our first article in this series started to contextualize the current period of major change impacting business. The collaborative economy, also kno[..]

Samuel

6 Oct 2017

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