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Strategy

Why consumer electronics brands should go DTC

The consumer electronics ecommerce market has enjoyed sustained success since the invention of the internet. The spread of…

Lalo Aguilar
Lalo Aguilar
Management

Best practices for omnichannel management

When we talk about omnichannel, we tend to imagine that it’s a new concept created by white-collar officers.…

Kathy Dyer
Kathy Dyer
Strategy

What consumer electronics brands should consider when choosing an ecommerce platform

The consumer electronics market is one of the most successful segments when it comes to ecommerce. The brands’…

Lalo Aguilar
Lalo Aguilar
Management

Multichannel vs. omnichannel ecommerce: Understanding the differences

The traditional retail business has been evolving quickly in the last few years and has gradually been moving…

Omar Trejo
Omar Trejo

VTEX DAY in 2019 and 2022: Top Takeaways From a Former Analyst

On April 12th and 13th, VTEX hosted VTEX DAY 2022: a two-day digital commerce event that took place…

Jordan Jewell
Jordan Jewell
Strategy

How to create a live shopping strategy in 2022

With roots in China, where, according to McKinsey, the market will reach $423 billion dollars in 2022, the…

Cristi Movilă
Cristi Movilă
Strategy

Ecommerce skills for your digital commerce champion

As a company that aims to be the reference voice of the digital commerce industry, VTEX understands the…

Adriane Almeida
Adriane Almeida
Strategy

Developing an omnichannel strategy: 4 elements to consider

What is an omnichannel strategy? Omnichannel strategy, as a concept, brings together digital commerce, brick-and-mortar commerce, multichannel commerce,…

Robert Cain
Robert Cain
Trends

How consumer electronics retail is evolving

The consumer electronics industry is a fascinating case of study for ecommerce: an industry in which every company…

Lalo Aguilar
Lalo Aguilar
Trends

The latest consumer electronics ecommerce trends

The consumer electronics market is one of the fastest-moving segments in ecommerce. The brands’ recognition as technologically-advanced trendsetters…

Lalo Aguilar
Lalo Aguilar
Product

Why VTEX IO is fit for enterprise retail companies

Enterprise retailers usually need to implement advanced and interconnected strategies to succeed in the digital commerce space. They…

Allan Centurione
Allan Centurione
Trends

A brief history of Live Shopping

Live Shopping (LS) is widely regarded as one of the most important driving forces for ecommerce growth in…

Lalo Aguilar
Lalo Aguilar
Strategy

9 key differences between B2C and B2B ecommerce

Have you ever wondered about how each business model requires a different architecture and set of features? A…

Iris Irikura
Iris Irikura
Strategy

How to boost your omnichannel strategy with live shopping

If there is one constant in the digital world and the world of ecommerce, it is continuous innovation.…

Taissa Araujo
Taissa Araujo
Product

8 best aspects of VTEX IO

Many developers and ecommerce specialists have found themselves stuck while trying to change aspects from their websites due…

Larícia Mota
Larícia Mota
Trends

The main Live Shopping benefits

Live Shopping (LS) is one of the most promising channels for ecommerce in the next few years. There’s…

Lalo Aguilar
Lalo Aguilar
Operations

Platform migration myth-busting: 4 things the C-level gets wrong

Technical and business knowledge work hand-in-hand when talking about digital transformation. The recent COVID-19 crisis and the consequences…

Gabriela Porto
Gabriela Porto
Culture

Women in Leadership #3: Astha Malik, Growth COO at VTEX

At VTEX, we take pride in our female leadership. That’s why we kicked off our Women in Leadership…

Andreea Pop
Andreea Pop
Trends

Live Shopping trends: What 2022 brings to the table

Live Shopping (LS) has experienced tremendous growth in several markets during 2020 and 2021, in trend with most…

Lalo Aguilar
Lalo Aguilar
Institutional

5 reasons to take part in VTEX DAY 2022

VTEX DAY, which will take place on April 12 and 13 at São Paulo Expo, marks the return…

Elias Moura
Elias Moura
Strategy

What can an omnichannel commerce platform offer enterprise retailers?

No one gets into retail thinking “I’m going to sell this one product at this one price in…

Cody Stapleton
Cody Stapleton
Trends

4 Live Shopping statistics that you need to take notice of

Live Shopping, the ecommerce experience that pairs live video streams with the capabilities of a traditional online store,…

Lalo Aguilar
Lalo Aguilar
Strategy

How to integrate conversational commerce into your omnichannel operation

One paradigm brands face is to be available wherever customers are and being able to engage with them…

Diana Mourão
Diana Mourão
Technology

The importance of a privacy policy for an ecommerce business

There are a lot of discussions these days about privacy and personal data protection laws, but how does…

Helena Frias & Renan Sancho
Helena Frias & Renan Sancho