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eCommerce wars are raging. However, the picture today is slightly different. We have long passed the days when an eCommerce business had to worry abou[..]
Nowadays, engaging the customer at every possible touch point is only half the battle for retail organizations and other businesses. At VTEX, we see [..]
Demonstrating exemplary growth during “Black Friday” week 2018, the VTEX platform identified an increase of 71% over last year’s numbers[..]
As an online retail business, it is imperative that you have metrics in place to measure performance. As competition in online retail grows, the best [..]
A massive amount of customer information can be retrieved by companies as a result of the use of enhanced digital technology in their operations. For [..]
We all know that since approximately four or five years ago, we have been experiencing great progress related to Big Data that is affecting our indust[..]
Users are impatient. If a page doesn’t load within a couple of seconds, a lot of them will wander away. But what if you could deliver a Web appl[..]
If you are the head of sales for a Brand or a commerce operation in the Fashion Industry here is a list of Must-Haves that you need to make sure your [..]
Omnichannel is a buzzword that has been around for quite a while in the retail market in recent years. It is known to be a strategy that enables consu[..]
When you’re selling online, you want to do everything you can in order to engage customers and keep them returning on a regular basis. Loyalty p[..]
By definition, a marketplace is where a group of people gather to purchase and sell a large number of goods and services. The world of digital commerc[..]
Customers have always used their voices to ask for more information or to purchase a product or service, right? Whether in a brick-and-mortar store or[..]
You have certainly heard of Big Data, and you are probably using it in your company. However, are you familiar with Small Data? Small by name, this t[..]
This text will introduce new concepts and trends in the eCommerce market along with marketing strategies that are increasingly being adopted by retail[..]
Marketing as we know it is undergoing a major revolution. In the wake of the major innovations that have transformed human relations, digital platform[..]
E-commerce has had a rather curious beginning in 1972. Back then, when e-commerce was not heard of, some students of Stanford Artificial Intelligence [..]
Growing offline sales requires businesses to understand why customers enjoy online shopping. Customers have greater access to information that makes c[..]
We are now beyond the halfway point in our series ‘The Revolution of management systems imposed by Omniera’ and in this seventh article, w[..]
The usual behavior of going to a store to buy something no longer describes the average customer for many day-to-day products. Many consumers now only[..]
The old expression “time is money” means a lot in e-commerce. Each second or thousandth of second lost to load one page represents many business o[..]
To what extent is risk-avoidance holding back your company’s decision making and attitudes? This question is crucial to grasp one of the key ins[..]
Customer Centricity: this term has become a mantra for modern businesses in order to not only stay afloat, but also make a profit. This increased focu[..]
All high performance online store management is based on the PDCA cycle. The PDCA cycle (plan, do, check, act) is just way of creating and executing[..]
Big data has been continuously touted as a transformative element of digital growth, one that provides significant benefits across different sectors a[..]
