Robert Cain VTEX

With over 25 years of experience across specialty fashion, department stores and online retail, Robert Cain is spearheading VTEX’s business in the highly mature and competitive markets of Australia and New Zealand as General Manager.

Written by Robert Cain

Strategy

Developing an omnichannel strategy: 4 elements to consider

What is an omnichannel strategy? Omnichannel strategy, as a concept, brings together digital commerce, brick-and-mortar commerce, multichannel commerce,…