Strategy

Strategy

Why launch a marketplace? [infographic]

According to DigitalCommerce360, the top online marketplaces in the world sold $2.03 trillion in 2019. Third party sellers…

Kristin Schepici
Kristin Schepici
Operations

European fashion brand grows 55% YoY with VTEX

In early 2018, the European fashion brand Lion of Porches chose VTEX Commerce Cloud as its e-commerce platform…

Allan Chung
Allan Chung
Operations

Rapid response in times of crisis: The Calimax success story

Since the World Health Organization (WHO) declared the COVID-19 a pandemic, in March 2020, it feels like the…

Roney Almeida
Roney Almeida
Operations

Exploring marketplace business models with Gorilla Group [video]

Randy Kohl, Head of Marketing, Gorilla Group recently shared his advice for exploring marketplace business models. Success today…

Kristin Schepici
Kristin Schepici
Institutional

Collaborative Commerce Imperative: Why digital-first collaboration is at the core of today’s business success

If today’s current health and economic crisis have taught us anything, it’s the value of teamwork, assistance, and…

Kristin Schepici
Kristin Schepici
Strategy

COVID-19: The world on reset

The novel coronavirus has put the world in an unprecedented situation, one we have not witnessed in our…

Mariano Gomide de Faria
Mariano Gomide de Faria
Strategy

Commerce in times of crisis: the COVID-19 impact on the global economy

Since it was identified in China in late 2019, the new coronavirus has taken over the world. It…

Daniel Aleixo
Daniel Aleixo
Strategy

How Retailers are Winning at Unified Commerce

A business is like a vehicle with several moving parts, and unified commerce ensures all these parts work…

Alexander Rodriguez
Alexander Rodriguez
Strategy

4 Smart Strategies to Enhance Your eCommerce Business with Social Media

It can be challenging to stand out from the crowd if you’re an eCommerce business, especially if you’re…

Alexander Rodriguez
Alexander Rodriguez
Strategy

7 Ways to Drive Revenue through Website Promotions

With brick-and-mortar shopping seemingly going the way of the Dodo, most organizations are making the shift to doing…

Alexander Rodriguez
Alexander Rodriguez
Strategy

3 Ways to Build Customer Loyalty and Conversion at Every Touch

Nowadays, engaging the customer at every possible touch point is only half the battle for retail organizations and…

Rafael Esberard
Rafael Esberard
Strategy

3 Ways Data Generated from an Online Business Can Develop Efficient Operations for a Unified Retail Business

As an online retail business, it is imperative that you have metrics in place to measure performance. As…

Rafael Esberard
Rafael Esberard
Strategy

The next generation marketplaces: Challenges and Opportunities

By definition, a marketplace is where a group of people gather to purchase and sell a large number…

VTEX
VTEX
Strategy

How to create a strong e-commerce brand with new domain names

E-commerce has had a rather curious beginning in 1972. Back then, when e-commerce was not heard of, some…

VTEX
VTEX
Strategy

How innovative delivery methods improve customer fulfillment

The usual behavior of going to a store to buy something no longer describes the average customer for…

VTEX
VTEX
Strategy

The Power of Personalization for the Experience Economy

Over the past 15 years, 52% of Fortune 500 companies have disappeared. Amazon is continuing to imprint its disruptive retail…

Mike Ni
Mike Ni
Management

Unboxing experience: Create something memorable for your customers!

Every purchase made from a virtual store generates expectations in the customer. It is not for nothing that…

Alexandre Bonati
Alexandre Bonati
Strategy

Highlights of the Guide to E-commerce Technology 2018

The Guide to E-commerce Technology 2018, produced and published by Internet Retailer, is one of the most in-depth…

Alexandre Soncini
Alexandre Soncini
Strategy

Why moving to a SaaS digital commerce platform is so urgent

Every entrepreneur agrees that your choice of deployment model has an impact on the success and profitability of…

Rafael Esberard
Rafael Esberard
Strategy

10 things that will increase the revenue of an online store

It doesn’t matter the market segment or the size of your operation, one thing is certain: whether you…

VTEX
VTEX
Strategy

Minimizing Platform Costs to Boost Ecommerce Profitability

Ecommerce is one of the fastest growing sectors in retail with the revenue from global online sales estimated…

Rafael Esberard
Rafael Esberard
Strategy

Reviews on ecommerces and its impact on marketing and sales

According to Brightlocal’s 2017 survey, “85% of consumers trust online reviews as much as they would a personal recommendation…

Olivia Oberle
Olivia Oberle
Strategy

Tips for your business to thrive in a world of B2B consumerization

With the demand for instant results growing with each passing day, your organization’s success hinges on your responsiveness and prompt…

Alexandre Soncini
Alexandre Soncini
Strategy

Digital Commerce Replatforming Isn’t Scary – It’s Essential

The National Retail Federation recently predicted that online retail will grow three times higher than the growth rate of…

Rafael Esberard
Rafael Esberard
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