Strategy

Strategy

Fashion ecommerce: Must-have elements

Fashion is one of the first industries to embrace ecommerce, but that does not mean the digital transformation…

Lalo Aguilar
Lalo Aguilar
Strategy

NRF 2022: Overcoming consumers’ resistance to innovation

Have you ever wondered why innovative ideas are so passionately rejected by some people? Back in the 1980s…

Gabriela Porto
Gabriela Porto
Digital Insider

Digital Insider: Maria Paula Capuzzo on digital-first organizational culture

The CPG industry is undergoing a significant shift towards digital, but such a big change is often not…

Andreea Pop
Andreea Pop
Strategy

What is a marketplace: In and out models

The constant growth of ecommerce has resulted in the emergence of various online sales modalities. Perhaps the most…

Lalo Aguilar
Lalo Aguilar
Strategy

How ecommerce and marketplace go hand in hand

Marketplaces have risen as one of the most widely adopted trends in the ecommerce space, and for good…

Lalo Aguilar
Lalo Aguilar
Strategy

Ecommerce replatforming: Overcoming resistance to change

Companies, like people, can sometimes be reluctant to change. The proposition of oncoming uncertainty can be pretty unnerving…

Lalo Aguilar
Lalo Aguilar
Strategy

6 dos and don’ts of ecommerce migration

Ecommerce platform migration is an exciting endeavor that allows brands to shed the old and embrace the new,…

Kristin Schepici
Kristin Schepici
Strategy

A guide to the many types of marketplaces

Marketplaces (also known as e-marketplaces or online / digital marketplaces) are an established business model in the commerce…

Andreea Pop
Andreea Pop
Strategy

The fashion marketplaces winning the ecommerce game

Online marketplaces, characterized by multiple third-party sellers selling on a single touchpoint and taking care of order fulfillment…

Andreea Pop
Andreea Pop
Strategy

Time-to-market: The trick up your digital transformation sleeve

It goes without saying that time-to-market (TTM) is incredibly significant for any digital transformation. The shorter it is,…

Andreea Pop
Andreea Pop
Strategy

Challenges faced by online grocery and ways to overcome them

Situations such as arriving home tired and carrying shopping bags, leaving work late and finding the fridge empty…

Daniela Jurado
Daniela Jurado
Strategy

The fastest ecommerce site migrations

Time-to-market (or time-to-revenue, as we sometimes call it) is incredibly important for any digital transformation project or ecommerce…

Andreea Pop
Andreea Pop
Strategy

Key plays from VTEX’s team on a replatforming project

When migrating your ecommerce platform to a different provider, it becomes increasingly important to understand which are the…

Gabriela Porto
Gabriela Porto
Digital Insider

Digital Insider: Diana Cardona on digital transformation challenges

While ‘digital transformation’ is arguably the most important initiative in today’s retail industry, the buzzworthy process is easier…

Andreea Pop
Andreea Pop
Strategy

Leaders share strategies to gain support for replatforming

Replatforming is often seen by companies as a “necessary evil” for their ecommerce operation: an inescapable and time-consuming…

Lalo Aguilar
Lalo Aguilar
Strategy

How to build your grocery ecommerce team – Part 3/3

I am back with the final part of my blog series on how to build your grocery ecommerce…

Juan Etcheverry
Juan Etcheverry
Strategy

The fashion industry in the digital world: Challenges and solutions

The global fashion industry has been reinventing itself and increasingly gaining space in the digital world. According to…

Rafaela Rezende
Rafaela Rezende
Strategy

How the MoSCoW method can help you during an ecommerce replatforming project

Because of its various details, time consuming tasks and high cost, the ecommerce replatforming process involves different decisions…

Gabriela Porto
Gabriela Porto
Digital Insider

Digital Insider: Ekta Chopra on digital-first ecommerce

Ecommerce is as competitive a space as it has ever been. There’s an open battle between websites and…

Lalo Aguilar
Lalo Aguilar
Strategy

The death of browsers! Conversational commerce is the future for US retailers

Conversational commerce is an unstoppable tsunami. It is already a reality in many countries and in the next…

Mariano Gomide de Faria
Mariano Gomide de Faria
Strategy

A technical look at conversational commerce

Human beings have always loved conversation. This is what makes us unique, our ability to be social. And…

Afonso Praça
Afonso Praça
Digital Insider

Digital Insider: Zia Daniell Widger on sustainable ecommerce

New consumer habits have led companies to put in place actions that not only respond to their needs…

Júlia Miozzo
Júlia Miozzo
Strategy

6 digital commerce trends to look out for in 2022

This year is almost over and most companies are facing financial planning for 2022. This means we’re required…

Juliana Sánchez
Juliana Sánchez
Digital Insider

Digital Insider: Dan Goldman on the digital maturity of the fashion industry

The global fashion industry relies heavily on its customers and what they can get from their shopping experiences.…

Gabriela Porto
Gabriela Porto