Strategy
Payless Latam bet on VTEX omnichannel to fulfill their customer-centric nature
Payless Inc. is a renowned global footwear chain, with a roller-coaster 64-year history to tell. The Latam division,…
The marketplace wave: launching the first Romanian online shopping mall
It would be a cumbersome process to name all the losers of the coronavirus pandemic, but shopping malls…
8 Key Trends Driving Profound Digital Transformation in Consumer Goods (CPG)
Consumer goods companies are experiencing a profound digital transformation led by a digitally-anchored shopper whose attention has shifted…
How Sally Beauty succeeded during the COVID-19 crisis
Sally Beauty is an American company specialized in beauty products that has more than 5,000 stores in 17…
Grupo Exito: A success story of Dia sin IVA
Sales tax in Colombia is a whopping 19%, so it was a big deal when the government announced…
Collaborative Commerce: How Marketplaces Help Businesses Solve Today’s Business Challenges
When we’re faced with complex business challenges, it’s only human nature that we turn to familiar approaches. Unfortunately…
VTEX Named a Visionary in the 2020 Gartner Magic Quadrant for Digital Commerce
We are proud to announce that VTEX has been named a Visionary in the 2020 Gartner Magic Quadrant…
The digital transformation recipe for Tekmovil
Although it’s a huge advantage by itself, technology needs a strong and conscious strategy to power a digital…
Unified Commerce: algorithms are central to the consumer journey and to results
Omnichannel and Unified Commerce became part of strategic discussions and are present in the day to day reality…
From fashion to grocery: How Miniprix reinvented their retail in one week
In the age of coronavirus, fashion took a step back – and fashion retailers took a hit. Miniprix,…
Changing Horses: How VTEX improved Equinavia’s merchandising
Whether it’s the horse-rider relationship or the brand-technology partnership, collaboration means everything. As a 40-year old equestrian retailer,…
Exclusive Perspective: B2B Industry Leaders on Launching a Marketplace
By now it’s no secret that marketplaces are revolutionizing digital commerce, with more than 50% of online retail…
Ametller Origen achieved a 10x capacity growth in their online grocery services in 5 days
Flexible VTEX commerce architecture enables the Spanish grocery supermarket’s online sales to grow five times faster than its…
Accelerate digital transformation with these strategies
What are retailers and manufacturers doing to transform their business models during this time of COVID-19 and to…
brMalls changes the game with headless marketplace app
Last month, brMalls, the largest Brazilian shopping mall chain, added a transactions feature to its app. Previously focused…
Marketplace business model good-to-knows [video]
In this short video, Ana Milevskaja, VP, Marketing, VTEX, gets the scoop from Evan Klein, President & CEO,…
How Miniso completed a 5-month ecommerce project in just 5 weeks
Miniso is an international retailer specialized in Japanese-inspired products and has amassed a cult following in Asia. When…
How VTEX and Diginius started the digital transformation of legal publisher Lawpack
A reference story for the digital transformation of the legal industry “Nothing can be said to be certain,…
XIAOMI ecommerce in Mexico plans to dominate Americas
Xiaomi, the giant that holds the third place in China’s ecommerce, surpassed only by Alibaba and JD.com, begins…
5 key trends disrupting digital commerce
As the COVID-19 pandemic threw the world into a tailspin, businesses were struck with the reality that they…
Marketplace-first strategy: why embrace it? [infographic]
According to DigitalCommerce360, the top online marketplaces in the world sold $2.03 trillion in 2019. Third party sellers…
European fashion brand grows 55% YoY with VTEX
In early 2018, the European fashion brand Lion of Porches chose VTEX Commerce Cloud as its e-commerce platform…
Rapid response in times of crisis: The Calimax success story
Since the World Health Organization (WHO) declared the COVID-19 a pandemic, in March 2020, it feels like the…
Exploring marketplace business models with Gorilla Group [video]
Randy Kohl, Head of Marketing, Gorilla Group recently shared his advice for exploring marketplace business models. Success today…