Strategy
Why launch a marketplace? [infographic]
According to DigitalCommerce360, the top online marketplaces in the world sold $2.03 trillion in 2019. Third party sellers…
European fashion brand grows 55% YoY with VTEX
In early 2018, the European fashion brand Lion of Porches chose VTEX Commerce Cloud as its e-commerce platform…
Rapid response in times of crisis: The Calimax success story
Since the World Health Organization (WHO) declared the COVID-19 a pandemic, in March 2020, it feels like the…
Exploring marketplace business models with Gorilla Group [video]
Randy Kohl, Head of Marketing, Gorilla Group recently shared his advice for exploring marketplace business models. Success today…
Collaborative Commerce Imperative: Why digital-first collaboration is at the core of today’s business success
If today’s current health and economic crisis have taught us anything, it’s the value of teamwork, assistance, and…
COVID-19: The world on reset
The novel coronavirus has put the world in an unprecedented situation, one we have not witnessed in our…
Commerce in times of crisis: the COVID-19 impact on the global economy
Since it was identified in China in late 2019, the new coronavirus has taken over the world. It…
How Retailers are Winning at Unified Commerce
A business is like a vehicle with several moving parts, and unified commerce ensures all these parts work…
4 Smart Strategies to Enhance Your eCommerce Business with Social Media
It can be challenging to stand out from the crowd if you’re an eCommerce business, especially if you’re…
7 Ways to Drive Revenue through Website Promotions
With brick-and-mortar shopping seemingly going the way of the Dodo, most organizations are making the shift to doing…
3 Ways to Build Customer Loyalty and Conversion at Every Touch
Nowadays, engaging the customer at every possible touch point is only half the battle for retail organizations and…
3 Ways Data Generated from an Online Business Can Develop Efficient Operations for a Unified Retail Business
As an online retail business, it is imperative that you have metrics in place to measure performance. As…
The next generation marketplaces: Challenges and Opportunities
By definition, a marketplace is where a group of people gather to purchase and sell a large number…
How to create a strong e-commerce brand with new domain names
E-commerce has had a rather curious beginning in 1972. Back then, when e-commerce was not heard of, some…
How innovative delivery methods improve customer fulfillment
The usual behavior of going to a store to buy something no longer describes the average customer for…
The Power of Personalization for the Experience Economy
Over the past 15 years, 52% of Fortune 500 companies have disappeared. Amazon is continuing to imprint its disruptive retail…
Unboxing experience: Create something memorable for your customers!
Every purchase made from a virtual store generates expectations in the customer. It is not for nothing that…
Highlights of the Guide to E-commerce Technology 2018
The Guide to E-commerce Technology 2018, produced and published by Internet Retailer, is one of the most in-depth…
Why moving to a SaaS digital commerce platform is so urgent
Every entrepreneur agrees that your choice of deployment model has an impact on the success and profitability of…
10 things that will increase the revenue of an online store
It doesn’t matter the market segment or the size of your operation, one thing is certain: whether you…
Minimizing Platform Costs to Boost Ecommerce Profitability
Ecommerce is one of the fastest growing sectors in retail with the revenue from global online sales estimated…
Reviews on ecommerces and its impact on marketing and sales
According to Brightlocal’s 2017 survey, “85% of consumers trust online reviews as much as they would a personal recommendation…
Tips for your business to thrive in a world of B2B consumerization
With the demand for instant results growing with each passing day, your organization’s success hinges on your responsiveness and prompt…
Digital Commerce Replatforming Isn’t Scary – It’s Essential
The National Retail Federation recently predicted that online retail will grow three times higher than the growth rate of…