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AB InBev’s Modelorama is becoming an omnichannel powerhouse
Modelorama, a brand born and bred in Mexico and part of AB InBev’s portfolio, might not be so…
Live Shopping: Samsung’s strategy to take over
Live Shopping has been widely recognized as one of the biggest trends that will drive the future of…
How to prioritize the phases of an ecommerce platform migration
Ecommerce is a fast-paced business, and the rapid innovation it brings with means that, at some point, online…
Top reasons to migrate your ecommerce website
Companies don’t love to migrate their ecommerce website and, when faced with the need, most of them understandably…
Choosing a fashion ecommerce platform: What must it offer?
Fashion was one of the first industries to embrace ecommerce, which means that the newcomers to this space…
Fashion ecommerce: Digital opportunities for retailers
Fashion is one of the industries that has had to adapt the most in order to have successful…
Fashion ecommerce: Must-have elements
Fashion is one of the first industries to embrace ecommerce, but that does not mean the digital transformation…
How DTC brands paved their way towards success in the US
The direct-to-consumer (DTC) strategy or business model can be explained very simply: companies sell their products or services…
NRF 2022: Overcoming consumers’ resistance to innovation
Have you ever wondered why innovative ideas are so passionately rejected by some people? Back in the 1980s…
NRF 2022: Pursuing innovation and eliminating all frictions
A problem commonly faced by companies when pursuing innovation is resistance, be it from customers or from internal…
Online marketplace: Channel cannibalization or synergy?
Ecommerce has experienced exponential growth in the last few years, pushed forward partially by the success of marketplaces…
TETRIX: Discover the Guinness certified largest university challenge in the world
A VTEX-powered initiative, TETRIX is the world’s biggest university challenge. In its third edition ever, TETRIX may still…
Marketplace: Threat, trend or tale?
The number of marketplaces in the ecommerce space has exploded in the last couple of years. The trend…
Women in Leadership #1: Fernanda Weiden, CTO at VTEX
At VTEX, we believe we are unstoppable together by combining our diverse backgrounds, experiences and skills to transform…
This is how I measure my team’s health
Healthy teams build meaningful products. I didn’t meet anyone who disagreed with this statement. And there’s a reason…
Under Armour: Becoming the one-stop-shop for sports lovers
With the mission of being a human performance company, the sports and apparel brand Under Armour counts on…
Fashion NFTs: Unlocking a new virtual world for ecommerce
Civilians are going to the moon, cryptocurrency is the latest craze and virtual universes are expanding more and…
“Bonjour Paris!”: New VTEX French office strengthens European operations
As the enterprise digital commerce platform, VTEX has long been supporting companies to reach their full commerce potential,…
VTEX, the technology partner you can trust
VTEX is The Enterprise Digital Commerce Platform. We provide a headless, API-first and cloud-based commerce platform that allows…
How cryptocurrency can change ecommerce
Cryptocurrency is one of the hottest technology trends of the past five years. The category of alternative currencies…
Digital Insider: Maria Paula Capuzzo on digital-first organizational culture
The CPG industry is undergoing a significant shift towards digital, but such a big change is often not…
What is a marketplace: In and out models
The constant growth of ecommerce has resulted in the emergence of various online sales modalities. Perhaps the most…
What are the key online marketplace features to look for?
If there is one learning that retailers can take from 2020 and 2021 is that the digital commerce…
Ecommerce benefits: Industries most in need of new capabilities
Even before the pandemic, ecommerce was growing in popularity. But COVID-19 has made ecommerce the new normal for…
