Under Armour: Becoming the one-stop-shop for sports lovers

Júlia Miozzo February 7, 2022

Under Armour: Becoming the one-stop-shop for sports lovers

With the mission of being a human performance company, the sports and apparel brand Under Armour counts on a range of products to serve all different categories and sports. Born in the U.S. in 1996, it is nowadays present in more than 100 countries — including Brazil.

Counting on VTEX’s flexible architecture and its modularity, Under Armour chose the company in 2020 as the commerce platform for its channel in Brazil. VTEX partners with Amazon Web Services for a cloud-based ecommerce structure. With AWS, retailers tap flexible, elastic cloud services that easily scale up or down depending on demand, for instance.

The partnership led to a growth of over 35% in the ecommerce performance and many other achievements, besides great plans for the future. Watch below the journey of Under Armour in Brazil, powered by VTEX.

DISCLAIMER: It is important to note that historical financial information or operational KPIs may not be comparable with publicly-filed information at SEC, since VTEX did not report its financials in accordance with International Financial Reporting Standards (IFRS) prior to 2019 and certain KPI definitions may differ from publicly-filed information. You are cautioned not to place undue reliance on figures published before July 21st, 2021 as they may not be comparable to the metrics disclosed from the IPO onwards.

Written by Júlia Miozzo

Currently a Senior Editor at VTEX, Júlia is a Brazilian journalist with over 6 years of experience in creating content marketing strategies for brands. To bring inspiring stories to life is what constantly pushes her professionally.

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