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AB Testing: 8 real cases

When people talk about increasing conversion rates in e-commerce, AB testing is one of the tools which come…

Rafael Campos
Rafael Campos

Redirect 301 in practice

According to a survey carried out by VTEX and Semrush in 2017, in markets like Brazil, where e-commerce has reached a higher…

Fábio Barbosa
Fábio Barbosa

Your store shouldn’t be categorized

Product categories were created on the assumption that e-commerce stores should mirror the dynamic of brick-and-mortar stores, and…

Fabio Martinelli
Fabio Martinelli
Strategy

Reviews on ecommerces and its impact on marketing and sales

According to Brightlocal’s 2017 survey, “85% of consumers trust online reviews as much as they would a personal recommendation…

Olivia Oberle
Olivia Oberle

The applicability of Big Data to the business of Omniera

This is the third article of the series “The Revolution of management systems imposed by Omniera” In previous articles,…

VTEX
VTEX
Strategy

Tips for your business to thrive in a world of B2B consumerization

With the demand for instant results growing with each passing day, your organization’s success hinges on your responsiveness and prompt…

Alexandre Soncini
Alexandre Soncini
Strategy

Digital Commerce Replatforming Isn’t Scary – It’s Essential

The National Retail Federation recently predicted that online retail will grow three times higher than the growth rate of…

Rafael Esberard
Rafael Esberard

The use of predictive analysis to improve management of e-commerce

The data analysis and business intelligence (BI) market is one of the fastest-growing in the world, and e-commerce…

Igleson Freire
Igleson Freire

The advent of a collaborative economy

Our first article in this series started to contextualize the current period of major change impacting business. The collaborative economy,…

VTEX
VTEX

How to Make Cross-Border Sales Into Brazil

Currently, there is a very positive scenario for the international e-commerce sector in Brazil today: more than 50 million…

Angelo Braga
Angelo Braga

The online B2B “consumerization” era: Is your company prepared?

In the old days, B2B sales were a long and arduous process of negotiation and bargaining. Clients wanted…

Alexandre Soncini
Alexandre Soncini

Developing a Multichannel Pricing Strategy

When you are talking pricing strategy, there is no such thing as the “best price” in absolute terms.…

Afonso Praça
Afonso Praça

The Omniera Driven Revolution in Business Management Systems

ERP systems have been through enormous transformations since they first emerged. After undergoing various subsystems added in the…

VTEX
VTEX
Strategy

Deep-linking: How retailers can leverage it for conversion optimization

As an eCommerce store owner, one of your biggest concerns is conversions. Well, you are not alone! There…

VTEX
VTEX

10 Brazilian Nuts, I mean, Nuggets from my Brazilian Ecommerce Adventure

[1] Brazil is on a most people’s bucket lists; if not, it should be. Why wouldn’t it be?…

VTEX
VTEX

KPIs analysis and integration between e-commerce areas

In a career as an e-commerce specialist you can be involved with various projects and have to deal…

Fabricio Caldeira
Fabricio Caldeira
Trends

The next 15 years of the shopping malls market

The US shopping malls industry has only five years to escape from a death foretold. According to the forecasts…

Rafa Forte
Rafa Forte

Considerations on Digital Transformation in Retailing

This article presents our thoughts about digital transformation in the retail sector. Recently, we were at Silicon Valley…

Alberto Serrentino
Alberto Serrentino

Stepping Out of Shadows, the Era of the IT Mirror is Here

Though exclusively technology departments within businesses are quite commonplace at the present time, company IT departments are slated…

Mariano Gomide de Faria
Mariano Gomide de Faria
Operations

OMS: The Secret of How Retailers are Utilizing an Engine Behind the Scenes

What is OMS? It’s a multi-functional tool every digital commerce operation should be using to stay on top of…

Alexandre Soncini
Alexandre Soncini

Chatbots are Boosting Sales in E-Commerce

What You Don’t Know About Chatbots Could be Costing You Sales & Customer Satisfaction Think communication streamlined, automated,…

Alexandre Soncini
Alexandre Soncini
Marketing

Chatbots are Boosting Sales in E-Commerce

What You Don’t Know About Chatbots Could be Costing You Sales & Customer Satisfaction Think communication streamlined, automated,…

Alexandre Soncini
Alexandre Soncini
Strategy

Best Practices for Creating VTEX Web Development Estimates

When looking to build a VTEX site, there are many steps to get through such as design, development,…

Robert Rand
Robert Rand
Institutional

Best Practices for Kicking off a new VTEX website with an agency

Merchants that are interested in designing, building, and marketing a new VTEX eCommerce website are likely to consider…

Robert Rand
Robert Rand