Sorana Gheorghiade
Sorana Gheorghiade

Sorana takes care of VTEX’s marketing content. She is passionate about the success stories of our customers and the innovative solutions we bring to their businesses.

Written by Sorana Gheorghiade
Technology

How to avoid common Black Friday ecommerce malfunctions

Nothing says consumerism like Black Friday. And in light of the most recent health crisis, nothing says mass…

Customer Stories

Whirlpool Corporation’s digital journey to global customer success

Look around. Chances are very high that either your dishwasher, microwave oven, fridge or dryer is from a…

Strategy

Customer retention strategies: How to get shoppers to stay

How can I retain customers and engage them with my brand? What is the right SEO strategy to…

Technology

New technologies that are boosting the digitalization of the fashion industry

Judging by the looks of it, the increasing shift to digital shopping channels shows no sign of reversing.…

Trends

The Circular Economy model: Best practices for ecommerce

Circular economy has become an extremely popular term in recent years. It is seen as the solution to…

Trends

Run the green mile: Optimizing first and last mile delivery

The green consumerism trend is growing as consumer awareness towards combating natural resource degradation got a place on…

Strategy

Romania’s first B2B study report on ecommerce

The COVID-19 pandemic has brought ecommerce platforms all over the world to the spotlight, demonstrating that they play…

Trends

What does the future of online grocery marketplaces look like?

According to a grocery analytics survey done in the US, 36% of US consumers who started shopping for…

Trends

Running a sustainable ecommerce: A higher priority than ever

While the issue of sustainability in every aspect of human life has preoccupied us for decades, the outbreak…

Technology

How do data regulations impact my ecommerce store?

Being an online retailer, you must have heard about data regulations such as GDPR (EU’s General Data Protection…

Customer Stories

A story of superlatives: Building Carrefour’s online store on VTEX IO

Carrefour Brazil has rebuilt its ecommerce, launching a new website with higher performance in order management, marketplace, and…

Product

VTEX Marketplace Network: Connecting sellers and marketplaces around the world under one ecosystem

The Marketplace Network is a VTEX platform functionality that helps connect marketplaces and sellers operating in the VTEX…

Technology

What is data privacy and why is this important for ecommerce?

If you have ever sold goods by phone or a website, paid using payment terminals or internet banking,…

Customer Stories

Project N95’s marketplace architecture got a life-saving upgrade

Project N95 is the United States’ clearinghouse for sourcing critical PPE (Personal Protective Equipment) and COVID-19 tests. In…

Strategy

Defining the direct-to-consumer value proposition

Consumer goods companies (CPG) are experiencing an unprecedented transformation led by a digitally-anchored shopper whose attention has shifted…

Customer Stories

C&A: Fashion retail ecommerce at its finest

Propelled by the change of consumer’s profile and shopping habits, C&A commenced its digital journey to an ever-growing…

Trends

B2B marketplaces: Growing market share with collaborative commerce

Collaborative commerce marks a new way of teaming up with customers, suppliers, channel partners, and even competitors to…

Technology

Why should online retailers care about cookie consent?

The General Data Protection Regulation (GDPR) and ePrivacy Directive (ePR) affect how website owners must obtain and store…

Customer Stories

Everscore: A brand new cannabis marketplace solving demand and supply challenges for the curious consumer

Everscore, a brand new marketplace for cannabis products, selected VTEX to create a remarkable digital experience for digital-savvy…

Customer Stories

Blade HQ sharpens its ecommerce to rapid growth

Thanks to a customer-centric approach, Blade HQ defied the existing marketing restrictions on outdoor and adventure equipment and…

Customer Stories

Dengo: The delicious experience of live shopping

Dengo’s sales of luxury chocolate are thriving during the pandemic, with a live store experience that connects the…

Technology

Composable Commerce: The new era of digital transformation

Composable Commerce is the newest and strongest player in the game of digital transformation. Every single online business…

Customer Stories

Mission Critical: VTEX and Loop Integration unlock a new phase for Project N95 with an online marketplace

Thanks to VTEX, we are able to more effectively supply PPE through an online marketplace amid ongoing shortages…

Product

Grupo Exito’s AI-powered intelligent search experience

Textiles, perishables, electronics, or furniture. If you can name it, Grupo Exito most probably has it. The ongoing…