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Institutional

Insights on global expansion from Boticario Group’s CEO at NRF Big Show 2017

Boticario, the largest franchise system of perfume and cosmetics in the world, was one of the best features…

Alexandre Soncini
Alexandre Soncini
Technology

The NRF Big Show Review: Part 1 – From Data To Delight: An Insight-driven Revolution of the In-store Experience

NRF, or the National Retail Federation hosted their annual retail industry event this past week, and it drew…

Alexandre Soncini
Alexandre Soncini
Management

Understand how conversion works through the sales funnel in ecommerce

The metaphor of the sales funnel is already well-known to marketers, but what not many ecommerce managers know…

Rafael Campos
Rafael Campos
Institutional

Kicking off 2017 with positive reflection; VTEX looks to the future

2016 proved to be an exceptionally fruitful year for VTEX as a whole, with a range of different…

Alexandre Soncini
Alexandre Soncini
Institutional

VTEX sites see tremendous results on Black Friday

Black Week 2016 catapulted into record-breaking-territory for both Black Friday and Cyber Monday globally. Black Friday alone experienced…

Alexandre Soncini
Alexandre Soncini
Technology

VTEX Platform AB testing case study: installments or total price? What drove purchases?

Background: With the 2016 Rio Summer Olympics successfully closing, Brazil is on everybody’s mind. While we’re all talking…

Alexandre Soncini
Alexandre Soncini
Institutional

VTEX Accelerates Expansion In US And Europe

Las Vegas, NV — Following through on their commitment to providing global digital commerce solutions with a localized…

Alexandre Soncini
Alexandre Soncini
Strategy

The time is now to go direct-to-consumer

Across the digital commerce industry, more and more brands are recognizing the importance of selling direct to their…

Alexandre Soncini
Alexandre Soncini
Technology

On-Premises vs. The Cloud: Can You Lower TCO Without Compromising Performance?

Online retailers have two things to watch out for- customer experience and the bottom line. Keeping the two…

Alexandre Soncini
Alexandre Soncini
Technology

Password Is Dead: How To Increase Online Sales Providing A Seamless And Secure Checkout Experience?

The tipping point of a web store navigation flow is undeniably the checkout. That’s when you get the…

Andre Uchoa
Andre Uchoa
Technology

Searching For Digital Commerce Solutions: The Replatforming Imperative

An estimated $3 billion was spent on commerce servers in 2015, according to Forrester Research, making the redefinition…

Rafael Campos
Rafael Campos
Strategy

Get Moving With Mobile: Is Responsive Design Your Best Bet?

The numbers are clear- mobile visibility is essential. If your online business is not optimized for mobile you…

Alexandre Soncini
Alexandre Soncini
Strategy

25 Useful Tips For Increasing Digital Commerce Conversion Rates

When it comes to selling online, it is important to pay attention to the smallest of details to…

Alexandre Soncini
Alexandre Soncini