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Strategy

How the MoSCoW method can help you during an ecommerce replatforming project

Because of its various details, time consuming tasks and high cost, the ecommerce replatforming process involves different decisions…

Gabriela Porto
Gabriela Porto
Customer Stories

Frávega: Leveraging VTEX’s composable commerce solution

Frávega, a VTEX customer since 2014, is an Argentinian retail chain with 110 branches and over 2,700 employees.…

Afonso Praça
Afonso Praça
Customer Stories

The largest digital flower shop in Romania migrates to VTEX

The largest digital flower shop from Romania, Floria.ro, launched in 2010, chose to migrate to VTEX in order…

Andreea Pop
Andreea Pop
Digital Insider

Digital Insider: Ekta Chopra on digital-first ecommerce

Ecommerce is as competitive a space as it has ever been. There’s an open battle between websites and…

Lalo Aguilar
Lalo Aguilar
Strategy

The death of browsers! Conversational commerce is the future for US retailers

Conversational commerce is an unstoppable tsunami. It is already a reality in many countries and in the next…

Mariano Gomide de Faria
Mariano Gomide de Faria
Trends

What’s new with Buy Now Pay Later?

We previously discussed what the Buy Now Pay Later (BNPL) phenomenon is and what it means for retail…

Andreea Pop
Andreea Pop
Customer Stories

The success of AB InBev’s ecommerce strategy

Anheuser-Busch InBev, known as AB InBev, is the world’s largest brewer. With an incredibly rich history spanning over…

Andreea Pop
Andreea Pop
Operations

Black Friday 2021: Insights and learnings, from our team to yours

As the ecommerce ecosystem evolves and changes, each big retail event like Black Friday 2021 brings us not…

Júlia Miozzo
Júlia Miozzo
Operations

Black Friday 2021 Statistics: VTEX customers triple 2019 sales

As one of the most important shopping days of the year for retailers, Black Friday is also a…

Júlia Miozzo
Júlia Miozzo
Strategy

A technical look at conversational commerce

Human beings have always loved conversation. This is what makes us unique, our ability to be social. And…

Afonso Praça
Afonso Praça
Digital Insider

Digital Insider: Zia Daniell Widger on sustainable ecommerce

New consumer habits have led companies to put in place actions that not only respond to their needs…

Júlia Miozzo
Júlia Miozzo
Strategy

6 digital commerce trends to look out for in 2022

This year is almost over and most companies are facing financial planning for 2022. This means we’re required…

Juliana Sánchez
Juliana Sánchez
Customer Stories

Grupo Éxito implements live shopping and reaps the rewards

Live shopping is a relatively new customer experience that aims to help customers feel closer to their favorite…

Lalo Aguilar
Lalo Aguilar
Digital Insider

Digital Insider: Dan Goldman on the digital maturity of the fashion industry

The global fashion industry relies heavily on its customers and what they can get from their shopping experiences.…

Gabriela Porto
Gabriela Porto
Strategy

Conflicts of Interest: What are they and how to spot them?

On September 12th, 2019, Silicon Valley giant Apple Inc. disclosed in a report to the SEC (Securities and…

Camilla Justo & Matheus Vieira
Camilla Justo & Matheus Vieira
Strategy

How to build your grocery ecommerce team – Part 2/3

Following on from Part 1 of this blog series on how to build your grocery ecommerce team, I…

Juan Etcheverry
Juan Etcheverry
Strategy

How VTEX prepares for Black Friday, retail’s biggest day

As the enterprise digital commerce platform, VTEX has a huge responsibility when it comes to ensuring reliability and…

Júlia Miozzo
Júlia Miozzo
Strategy

The opportunity cost of not replatforming

Replatforming an ecommerce business is often a complex, stressful and daunting task for ecommerce managers and teams. But,…

Andreea Pop
Andreea Pop
Culture

How to foster a culture of people development inside your team (or company)

“We are all leaders” is a common saying we value at VTEX. More than titles, job positions, or…

Paulo Monçôres
Paulo Monçôres
Strategy

How to obtain stakeholders’ buy-in to replatform

An ecommerce store is only as good as the platform on which it’s hosted. When it comes to…

Lalo Aguilar
Lalo Aguilar
Trends

What is the Giving Tuesday movement and how to participate

It is safe to assume that most people are familiar with Black Friday and Cyber Monday, two of…

Gabriela Porto
Gabriela Porto
Strategy

4 elements that can delay an ecommerce migration go-live

Migrating your website from different ecommerce platforms is no easy task. It takes time and effort in order…

Gabriela Porto
Gabriela Porto
Marketing

What is social selling?

Humans are social beings. We use our social skills to build relationships, exchange information and connect with others.…

Gabriela Porto
Gabriela Porto
Digital Insider

Digital Insider: Cristian Serrano on post-pandemic ecommerce

The recent growth of ecommerce has also led to the birth of a new, better informed type of…

Lalo Aguilar
Lalo Aguilar