Vulcabras, the giant company behind Under Armour, Mizuno, and Olympikus in Brazil, achieves 120% YoY digital growth with VTEX

Thalita Uba
Thalita Uba July 17, 2023
Vulcabras, the giant company behind Under Armour, Mizuno, and Olympikus in Brazil, achieves 120% YoY digital growth with VTEX

In the rapidly evolving world of ecommerce, companies that embrace digital transformation and leverage innovative solutions achieve remarkable success. Vulcabras, the renowned brand management company responsible for Under Armour, Mizuno, and Olympikus in Brazil, is one of them.

Ewerton Ramos, Vulcabras’s director of Direct-to-Consumer (DTC), recognizes VTEX as the key to keeping the company’s customers satisfied. According to him, VTEX’s customization flexibility, scalability, and robust ecosystem are the three main pillars of its digital operation and a key component in distinguishing each unique brand.

“VTEX is the channel we use to delight our customers. It’s an integral part of our daily operations, and it equips us with the necessary tools to deliver exceptional shopping experiences.”

– Ewerton Ramos, director of DTC at Vulcabras

Throughout its 70-year journey, Vulcabras has continuously evolved and prioritized consumer satisfaction, integrating technology into all aspects of the business, from production to customer interactions. In addition to direct sales through its ecommerce stores, Vulcabras leverages VTEX’s marketplace channel as a significant growth driver. VTEX’s composable and complete solution enables seamless management of all integrations, further simplifying operations for the giant brand manager. 

The ecommerce participation in Vulcabras’ overall sales has reached 10% this past year, and the digital operation has witnessed an exponential 120% year-over-year growth. This substantial number demonstrates Vulcabras’ commitment to digital transformation and highlights the importance of its partnership with VTEX.

Delivering exceptional customized shopping experiences

One of Vulcabras’ distinguishing factors is the harmonious synergy between channels for all of its brands. While the online segment continues to grow steadily, other channels, such as brick-and-mortar stores, complement this growth, fostering a thriving sports ecosystem. With a strong online presence and a healthy connection to the market, Vulcabras adds up to its greatest strength—the wholesale strategy—and even to its B2B partners. 

“VTEX provided us with agility.  Although the platform is the same, we can customize it for the three brands. It also offers an extensive ecosystem of partnerships and technologies.”

– Ewerton Ramos, director of DTC at Vulcabras

As an AWS Partner, VTEX builds digital commerce solutions that provide efficient and customizable solutions. The VTEX solution utilizes technologies such as Amazon Elastic Kubernetes Service and AWS Elastic Beanstalk for cloud-based applications and API servers management, Amazon CloudFront, to deliver content near to where shoppers are, and Amazon RedShift based machine learning systems to assist our partner merchants with improving their shopping experiences.

By embracing the right technology partner and harnessing the power of innovation, just like Vulcabras’s partnership with VTEX, companies can unlock new opportunities, drive digital growth, and create exceptional experiences for their customers. Get in touch with one of our digital commerce engineers to learn how you can replicate Vulcabras’s success in your business.