Strategy
Digital Insider: Dan Goldman on the digital maturity of the fashion industry
The global fashion industry relies heavily on its customers and what they can get from their shopping experiences.…
Conflicts of Interest: What are they and how to spot them?
On September 12th, 2019, Silicon Valley giant Apple Inc. disclosed in a report to the SEC (Securities and…
How to build your grocery ecommerce team – Part 2/3
Following on from Part 1 of this blog series on how to build your grocery ecommerce team, I…
How VTEX prepares for Black Friday, retail’s biggest day
As the enterprise digital commerce platform, VTEX has a huge responsibility when it comes to ensuring reliability and…
The opportunity cost of not replatforming
Replatforming an ecommerce business is often a complex, stressful and daunting task for ecommerce managers and teams. But,…
How to obtain stakeholders’ buy-in to replatform
An ecommerce store is only as good as the platform on which it’s hosted. When it comes to…
4 elements that can delay an ecommerce migration go-live
Migrating your website from different ecommerce platforms is no easy task. It takes time and effort in order…
Digital Insider: Cristian Serrano on post-pandemic ecommerce
The recent growth of ecommerce has also led to the birth of a new, better informed type of…
9 Black Friday tips for ecommerce fashion businesses
The Romanian ecommerce market grew by approximately 30% last year and we expect a 15-20% increase in 2021,…
A direct line to shoppers: Value proposition of DTC brands
Digital commerce has been the #1 growth driver globally and locally in the US, providing a profitable path…
How to build your grocery ecommerce team – Part 1/3
Building an ecommerce team has never been an easy task. Since the beginnings of ecommerce, digital commerce specialists…
Successful cases from Black Friday to keep in mind for 2021
There is no need for a crystal ball when it comes to predicting what customers are expecting for…
Digital Insider: Amita Gudipati on logistics’ digitalization
Behind a simple ecommerce order, there is a complex ecosystem made of companies that collaborate together to ensure…
Collaborative Commerce: The next phase in the online selling revolution
Despite having a quarter of a century under its belt, the novelty of ecommerce is still prevalent among consumers.…
Digital Insider: Thales Teixeira on digital disruption in retail
Digital transformation is a process that often coincides with new technology impacting the market. This is one of…
5 VTEX capabilities that ensure great Black Friday results
Black Friday is the biggest retail event of the year, the moment where all ecommerce operations must be…
The different types of ecommerce promotions
The impact that the COVID-19 pandemic has had on the ecommerce industry is undeniable. In 2020, total global…
Next-level omnichannel retail with ship-from-store, ship-to-store and pick-up in-store
Omnichannel retail is already a reality and goes far beyond simply having multiple sales channels such as ecommerce,…
Digital Insider: Jeremiah King on Motorola’s digital transformation strategy
Many companies have leveraged from their digital transformation in order to grow. They experiment with new channels and…
3 VTEX ingredients for Black Friday success
Throughout our history as an ecommerce platform-provider, the annual Black Friday and Cyber Monday events have been the…
4 things fashion ecommerce brands need to keep in mind
We can all agree that the primary goal of any ecommerce manager is selling more. But, what about…
Commerce Journey #4: The Black Friday 2021 edition
The Commerce Journey is VTEX’s exclusive online event for customers all over the world. The fourth edition happened…
How to assure the best Black Friday shopping experience
Black Friday has been the most anticipated sales day of the year in the US for decades now.…
Digital Insider: Guilherme Lebelson on digital innovation in AB InBev
Years ago, it seemed impossible to imagine a world where beverages could be delivered cold, fast and directly…