Chris Perry
Chris Perry
Written by Chris Perry
Strategy

Why going direct-to-consumer is table stakes and how to develop your direct-to-consumer strategy

At the turn of the year, digital commerce was the #1 growth driver both globally and locally in…

Strategy

8 Key Trends Driving Profound Digital Transformation in Consumer Goods (CPG)

Consumer goods companies are experiencing a profound digital transformation led by a digitally-anchored shopper whose attention has shifted…