Chris Perry
Chris Perry
Written by Chris Perry
Strategy

A direct line to shoppers: Value proposition of DTC brands

Digital commerce has been the #1 growth driver globally and locally in the US, providing a profitable path…

Strategy

Defining the direct-to-consumer value proposition

Consumer goods companies (CPG) are experiencing an unprecedented transformation led by a digitally-anchored shopper whose attention has shifted…

Strategy

Why going direct-to-consumer is table stakes and how to develop your direct-to-consumer strategy

At the turn of the year, digital commerce was the #1 growth driver both globally and locally in…

Strategy

8 Key Trends Driving Profound Digital Transformation in Consumer Goods (CPG)

Consumer goods companies are experiencing a profound digital transformation led by a digitally-anchored shopper whose attention has shifted…