Strategy
Top reasons to migrate your ecommerce website
Companies don’t love to migrate their ecommerce website and, when faced with the need, most of them understandably…
Choosing a fashion ecommerce platform: What must it offer?
Fashion was one of the first industries to embrace ecommerce, which means that the newcomers to this space…
Fashion ecommerce: Digital opportunities for retailers
Fashion is one of the industries that has had to adapt the most in order to have successful…
Fashion ecommerce: Must-have elements
Fashion is one of the first industries to embrace ecommerce, but that does not mean the digital transformation…
NRF 2022: Overcoming consumers’ resistance to innovation
Have you ever wondered why innovative ideas are so passionately rejected by some people? Back in the 1980s…
Digital Insider: Maria Paula Capuzzo on digital-first organizational culture
The CPG industry is undergoing a significant shift towards digital, but such a big change is often not…
What is a marketplace: In and out models
The constant growth of ecommerce has resulted in the emergence of various online sales modalities. Perhaps the most…
How ecommerce and marketplace go hand in hand
Marketplaces have risen as one of the most widely adopted trends in the ecommerce space, and for good…
Ecommerce replatforming: Overcoming resistance to change
Companies, like people, can sometimes be reluctant to change. The proposition of oncoming uncertainty can be pretty unnerving…
6 dos and don’ts of ecommerce migration
Ecommerce platform migration is an exciting endeavor that allows brands to shed the old and embrace the new,…
A guide to the many types of marketplaces
Marketplaces (also known as e-marketplaces or online / digital marketplaces) are an established business model in the commerce…
The fashion marketplaces winning the ecommerce game
Online marketplaces, characterized by multiple third-party sellers selling on a single touchpoint and taking care of order fulfillment…
Time-to-market: The trick up your digital transformation sleeve
It goes without saying that time-to-market (TTM) is incredibly significant for any digital transformation. The shorter it is,…
Challenges faced by online grocery and ways to overcome them
Situations such as arriving home tired and carrying shopping bags, leaving work late and finding the fridge empty…
The fastest ecommerce site migrations
Time-to-market (or time-to-revenue, as we sometimes call it) is incredibly important for any digital transformation project or ecommerce…
Key plays from VTEX’s team on a replatforming project
When migrating your ecommerce platform to a different provider, it becomes increasingly important to understand which are the…
Digital Insider: Diana Cardona on digital transformation challenges
While ‘digital transformation’ is arguably the most important initiative in today’s retail industry, the buzzworthy process is easier…
Leaders share strategies to gain support for replatforming
Replatforming is often seen by companies as a “necessary evil” for their ecommerce operation: an inescapable and time-consuming…
How to build your grocery ecommerce team – Part 3/3
I am back with the final part of my blog series on how to build your grocery ecommerce…
The fashion industry in the digital world: Challenges and solutions
The global fashion industry has been reinventing itself and increasingly gaining space in the digital world. According to…
How the MoSCoW method can help you during an ecommerce replatforming project
Because of its various details, time consuming tasks and high cost, the ecommerce replatforming process involves different decisions…
Digital Insider: Ekta Chopra on digital-first ecommerce
Ecommerce is as competitive a space as it has ever been. There’s an open battle between websites and…
The death of browsers! Conversational commerce is the future for US retailers
Conversational commerce is an unstoppable tsunami. It is already a reality in many countries and in the next…
A technical look at conversational commerce
Human beings have always loved conversation. This is what makes us unique, our ability to be social. And…
