Kathy Dyer, Author at VTEX

Kathy has over 12 years of experience in the mass consumption and retail sectors, having worked in companies such as Unilever and L’Oreal. She’s been a professor of ecommerce since 2019 at the Adolfo Ibáñez University, from which she also holds an MBA.

Written by Kathy Dyer

Management

Best practices for omnichannel management

When we talk about omnichannel, we tend to imagine that it’s a new concept created by white-collar officers.…