Institutional

VTEX is an Emerging Global Commerce Platform Provider

Randy Kohl
Randy Kohl December 18, 2020
VTEX is an Emerging Global Commerce Platform Provider

It’s been quite interesting watching VTEX aggressively enter the North American and European markets in the last year. While VTEX has been a known player in the ecommerce industry for years in Latin America (LATAM), the company has been largely “unknown” here in the U.S. However,  VTEX is starting to open some eyes with their unique product offering, value proposition, and recent validation from industry analysts. VTEX seems poised to establish themselves as a true global commerce platform provider.  

That analyst recognition began earlier this year when Gartner recognized VTEX as a “Visionary” in its August 2020 Magic Quadrant for Digital Commerce. That momentum continued as IDC recently released its MarketScape Report on B2C digital commerce platforms, naming VTEX as a Leader. What’s also interesting is that as VTEX moved up to the leader category, some of the other major platforms either remained stagnant, or even took a step backwards. It would seem the industry analysts have come to understand how VTEX’s products can be implemented to address a number of merchant challenges.  

As the only platform that integrates commerce, OMS and marketplace functionality in one platform, VTEX is well suited for the flexibility and agility that businesses need to adapt to today’s changing market conditions. This is especially valuable as we see more and more companies launching their own digital marketplaces, which traditionally have required a separate technology integration at substantial cost. The time and resources saved by removing the overhead tied to these integrations can enable merchants to invest in innovation and pursue other opportunities.

As noted, LATAM merchants, and the South American divisions of global brands, have long turned to VTEX for its high value to price point. With the additional validation by key industry analysts, VTEX is a credible solution for a variety of businesses. It will be interesting to see how VTEX capitalizes on that in 2021, and beyond.

Hear more from Randy Kohl on how to explore marketplace business models below:

Keep reading: Related stories
Institutional

VTEX Named to the 2020 CB Insights Retail Tech 100 – Most Innovative B2B Retail Tech Companies

Proud to be recognized for achievements in the Retail Tech 100 ecommerce infrastructure category. We’re delighted to announce…

Ana Milevskaja
Ana Milevskaja
Institutional

The commerce platform with the fastest growth rate is VTEX, according to the IDC Market Share

If 2020 has taught us anything, it is that we are truly stronger together. Since our last round of…

VTEX
VTEX
Institutional

VTEX Named a Leader by IDC MarketScape: Worldwide B2C Digital Commerce Platforms 2020 Vendor Assessment

IDC’s publication of the B2C Digital Commerce IDC MarketScape 2020 depicts the ongoing shakeup of digital commerce platform…

Robert Poratti
Robert Poratti
Institutional

VTEX Named a Visionary in the 2020 Gartner Magic Quadrant for Digital Commerce

We are proud to announce that VTEX has been named a Visionary in the 2020 Gartner Magic Quadrant…

Robert Poratti
Robert Poratti
Institutional

VTEX is the Fastest Growing Ecommerce Platform in the World, according to IDC

The IDC Worldwide Digital Commerce 2019 Market Share report, published in June 2020, indicates that VTEX is the…

Robert Poratti
Robert Poratti
Institutional

Love beyond acronyms: a conversation about affection

LGBTQIA+ people are often associated with their sexual interest. We often forget the affection that exists within these…

Claudio Lima
Claudio Lima
Institutional

Professional discrimination and the labor market: why culture matters

In the day-to-day life of the labor market, experiencing professional discrimination is a relevant reason for a person…

Augusto Almeida
Augusto Almeida
Institutional

Starting my career without having to hide who I am

A story about new achievements for the LGBTQIA+ community I remember my first day. I was so nervous…

Julia Rocha
Julia Rocha
Institutional

Our pink world has many other colors

I met VTEX in early 2018 through social media. At the time, a friend who worked at the…

Fernanda Stussi
Fernanda Stussi
See More