Institutional

VTEX is an Emerging Global Commerce Platform Provider

Randy Kohl
Randy Kohl December 18, 2020
VTEX is an Emerging Global Commerce Platform Provider

It’s been quite interesting watching VTEX aggressively enter the North American and European markets in the last year. While VTEX has been a known player in the ecommerce industry for years in Latin America (LATAM), the company has been largely “unknown” here in the U.S. However,  VTEX is starting to open some eyes with their unique product offering, value proposition, and recent validation from industry analysts. VTEX seems poised to establish themselves as a true global commerce platform provider.  

That analyst recognition began earlier this year when Gartner recognized VTEX as a “Visionary” in its August 2020 Magic Quadrant for Digital Commerce. That momentum continued as IDC recently released its MarketScape Report on B2C digital commerce platforms, naming VTEX as a Leader. What’s also interesting is that as VTEX moved up to the leader category, some of the other major platforms either remained stagnant, or even took a step backwards. It would seem the industry analysts have come to understand how VTEX’s products can be implemented to address a number of merchant challenges.  

As the only platform that integrates commerce, OMS and marketplace functionality in one platform, VTEX is well suited for the flexibility and agility that businesses need to adapt to today’s changing market conditions. This is especially valuable as we see more and more companies launching their own digital marketplaces, which traditionally have required a separate technology integration at substantial cost. The time and resources saved by removing the overhead tied to these integrations can enable merchants to invest in innovation and pursue other opportunities.

As noted, LATAM merchants, and the South American divisions of global brands, have long turned to VTEX for its high value to price point. With the additional validation by key industry analysts, VTEX is a credible solution for a variety of businesses. It will be interesting to see how VTEX capitalizes on that in 2021, and beyond.

Hear more from Randy Kohl on how to explore marketplace business models below:

Keep reading: Related stories
Institutional

VTEX named a Visionary in the 2022 Gartner® Magic Quadrant™ for Digital Commerce

VTEX has been named a Visionary for the third year in a row in the 2022 Gartner® Magic…

Caley Iandiorio
Caley Iandiorio
Institutional

VTEX scores medals in 12 of 12 categories in the Paradigm B2B Midmarket Combine 2022

Ecommerce analyst Paradigm B2B has released its yearly B2B Combine, in which it grades ecommerce providers across the…

Lalo Aguilar
Lalo Aguilar
Institutional

Women in Leadership #4: Juliana Sánchez, Head of Sales North LATAM at VTEX

At VTEX, we take pride in our female leadership. That’s why we kicked off our Women in Leadership…

Gabriela Porto
Gabriela Porto
Institutional

Hard decisions – A new step in our efficiency-driven expansion

Earlier today, Geraldo Thomaz and Mariano Gomide de Faria, founders and co-CEOs at VTEX, sent the following note…

Mariano & Geraldo
Mariano & Geraldo
Institutional

5 reasons to take part in VTEX DAY 2022

VTEX DAY, which will take place on April 12 and 13 at São Paulo Expo, marks the return…

Elias Moura
Elias Moura
Institutional

Top 20 Women in Commerce 2022

In honor of International Women’s Day (IWD), VTEX is highlighting some of the top women in commerce. These…

Júlia Miozzo
Júlia Miozzo
Institutional

TETRIX: Discover the Guinness certified largest university challenge in the world

A VTEX-powered initiative, TETRIX is the world’s biggest university challenge. In its third edition ever, TETRIX may still…

Gabriela Porto
Gabriela Porto
Institutional

“Bonjour Paris!”: New VTEX French office strengthens European operations

As the enterprise digital commerce platform, VTEX has long been supporting companies to reach their full commerce potential,…

Júlia Miozzo
Júlia Miozzo
Institutional

VTEX, the technology partner you can trust

VTEX is The Enterprise Digital Commerce Platform. We provide a headless, API-first and cloud-based commerce platform that allows…

Alicia de Mora
Alicia de Mora
See More