VTEX named a Leader in IDC MarketScape for B2C Digital Commerce Applications for Midmarket Growth

VTEX has been named a Leader in the IDC MarketScape: Worldwide B2C Digital Commerce Applications for Midmarket Growth 2024 Vendor Assessment (doc #US50626123, January 2024) study. The announcement comes just weeks after VTEX was named a Leader in the IDC MarketScape: B2B Digital Commerce for Midmarket Growth 2023–2024 Vendor Assessment (doc #US50625723, December 2023). We believe this dual recognition underscores VTEX’s ability to support clients from diverse industries, such as retail, CPG, grocery, manufacturing, distribution, and others with unique digital commerce business models.

“VTEX has always committed itself to be the leading composable and complete commerce platform, and 23 years, 3,400 active online stores, and 38 countries later, we believe being named a Leader in the B2C Digital Commerce for Midmarket Growth report is a testament to the strength of our technology,” said Santiago Naranjo, CRO at VTEX. “Brands and retailers are acknowledging the evolving trends in ecommerce and are embracing multiple channels to reach their customers. VTEX is positioned at the intersection of functionality and efficiency, providing businesses the resources they need to save time and money while positioning them to meet their audience where they are.”

The IDC MarketScape noted the following strengths for VTEX:

Unified Commerce and Native Marketplace Capabilities
– Unified commerce: Unified commerce is a term with many potential definitions in commerce; VTEX can competently cover each possible angle—B2B, B2C, B2X, omnichannel (retail plus ecommerce), experiential commerce (live commerce, conversational commerce, and guided shopping), and marketplaces—either directly or via composable commerce API integrations.
– Native marketplace capabilities and OMS: VTEX offers OMS and marketplace modules that allow merchants to operate their own online marketplace and sell across one another’s online stores.

Developer-Empowering Solutions and Efficient Serverless Development
– Developer-friendly: The VTEX platform’s CLI and API support, as well as features to leverage TypeScript, React, GraphQL, and Node.js, can streamline the development process and allow for seamless integration and data organization.
– Serverless development platform: VTEX IO serves as a comprehensive low-code platform, enabling rapid development and extension of ecommerce solutions. It offers cloud-native infrastructure for automatic scaling, workspaces for A/B testing that do not affect the user experience, and both store and application frameworks for easy storefront customization and creation of custom apps and integrations.

To learn more about why VTEX was named a Leader in the IDC MarketScape: Worldwide B2C Digital Commerce Applications for Midmarket Growth, read the report excerpt here.