Institutional

VTEX Named a Leader by IDC among 25 B2C Vendors

Thalita Uba
Thalita Uba February 7, 2024
VTEX Named a Leader by IDC among 25 B2C Vendors

VTEX has secured its position as a leader in the IDC MarketScape: Worldwide B2C Digital Commerce Platforms for Midmarket Growth study (doc #US50626123, January 2024). Rated the highest out of 25 vendors, VTEX stands out for its comprehensive solutions and strategic focus on B2C excellence.

The announcement comes just weeks after VTEX was named a Leader in the IDC MarketScape: B2B Digital Commerce for Midmarket Growth 2023–2024 assessment. We believe this dual recognition underscores VTEX’s ability to support clients from diverse industries, such as retail, CPG, grocery, manufacturing, distribution, and others with unique digital commerce business models.

“VTEX has always committed itself to be the leading composable and complete commerce platform, and 23 years, 3,400 active online stores, and 38 countries later, we believe this achievement of being named a leader is a testament to the strength of our technology,” said Santiago Naranjo, CRO at VTEX. “Brands and retailers are acknowledging the evolving trends in ecommerce and are embracing multiple channels to reach their customers. VTEX is positioned at the intersection of functionality and efficiency, providing businesses the resources they need to save time and money while positioning them to meet their audience where they are.”

As a leading provider of digital commerce technology, IDC Marketscape identified the following VTEX’s strengths:

Unified Commerce and Native Marketplace Capabilities
Unified commerce: Unified commerce is a term with many potential definitions in commerce; VTEX can competently cover each possible angle—B2B, B2C, B2X, omnichannel (retail plus ecommerce), experiential commerce (live commerce, conversational commerce, and guided shopping), and marketplaces—either directly or via composable commerce API integrations.
Native marketplace capabilities and OMS: VTEX offers OMS and marketplace modules that allow merchants to operate their own online marketplace and sell across one another’s online stores.

Developer-Empowering Solutions and Efficient Serverless Development
Developer-friendly: The VTEX platform’s CLI and API support, as well as features to leverage TypeScript, React, GraphQL, and Node.js, can streamline the development process and allow for seamless integration and data organization.
Serverless development platform: VTEX IO serves as a comprehensive low-code platform, enabling rapid development and extension of ecommerce solutions. It offers cloud-native infrastructure for automatic scaling, workspaces for A/B testing that do not affect the user experience, and both store and application frameworks for easy storefront customization and creation of custom apps and integrations.

To learn more about VTEX’s being named a leader in the IDC MarketScape B2C Digital Commerce Platforms for Midmarket Growth, read the report excerpt here.

Keep reading: Related stories
Institutional

VTEX is the Sole Vendor Recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Commerce

B2C and B2B brands have spoken: VTEX has been named the sole Customers’ Choice in the 2024 Gartner®…

Thalita Uba
Thalita Uba
Institutional

VTEX recognized as a Leader for B2B Digital Commerce Applications by IDC MarketScape

VTEX, The Composable and Complete Commerce platform, has been named a ‘Leader’ in IDC MarketScape: Worldwide Midmarket Growth…

Lalo Aguilar
Lalo Aguilar
Institutional

VTEX is the only vendor rated top 5 for all use cases in the 2023 Gartner Critical Capabilities for Digital Commerce Report

Making a platform migration decision is hard. In a world filled with buzzwords and marketing jargon, cutting through…

Mihai Popa
Mihai Popa
Customer Stories

The VTEX customer voice: Unleashing business agility

VTEX recently celebrated the 2-year anniversary of its IPO, by hosting investors and customers at the New York…

Kristin Schepici
Kristin Schepici
Institutional

VTEX scores medals in all 24 categories for the 2023 Paradigm B2B Combine: Enterprise and Midmarket Editions

Ecommerce analyst firm Paradigm B2B has released its yearly B2B Combine report, which grades ecommerce providers across the…

Lalo Aguilar
Lalo Aguilar
Institutional

VTEX launches new products that smarten up digital commerce investments

VTEX Day 2023, a two-day event attended by more than 20,000 people each day, was the background for…

Lalo Aguilar
Lalo Aguilar
Institutional

Top 20 Women in Commerce 2023

In celebration of International Women’s Day (IWD), VTEX is proud to acknowledge and celebrate the top 20 women…

Tatiana Shayo
Tatiana Shayo
Institutional

VTEX named a Visionary in the 2022 Gartner® Magic Quadrant™ for Digital Commerce

VTEX has been named a Visionary for the third year in a row in the 2022 Gartner® Magic…

Caley Iandiorio
Caley Iandiorio
Institutional

VTEX scores medals in 12 of 12 categories in the Paradigm B2B Midmarket Combine 2022

Ecommerce analyst Paradigm B2B has released its yearly B2B Combine, in which it grades ecommerce providers across the…

Lalo Aguilar
Lalo Aguilar
See More