Institutional

VTEX sites see tremendous results on Black Friday

Alexandre Soncini
Alexandre Soncini December 26, 2016
VTEX sites see tremendous results on Black Friday

Black Week 2016 catapulted into record-breaking-territory for both Black Friday and Cyber Monday globally. Black Friday alone experienced $3.34 billion in sales, and Cyber Monday topped that figure with $3.45 billion in sales, according to Adobe Digital Insights, surpassing even their own prediction of 9.4% growth over the previous year’s numbers for Black Week.

VTEX sites were very fortunate to be a part of these incredible numbers, and the outcomes were excellent throughout all of our markets. During Black Week 2016, sites running on the VTEX platform experienced higher than projected sales, and the turnout was outstanding. Across a variety of emerging markets around the world, VTEX proved to be not only capable, but fully versed in handling the high traffic that comes with periods such as Black Friday and Black Week with high performance and obviously no downtime.

Despite the challenges and discourse in international markets throughout the world, VTEX has managed to stay ahead of the curve with its highly innovative platform, which has resulted in 54% growth in regards to 2015 sales. Just on Black Friday, the amount of traffic on VTEX-powered sites surpassed 100 million sessions. In contrast to last year’s sales, VTEX sites drastically outperformed their 2015 numbers, making this year’s Black Week extremely successful overall. Just for some perspective – 1,134,963 orders were placed on VTEX websites during Black Week. This clearly demonstrated VTEX’s effectiveness to support the scaling needs of an array of high-volume retailers during the most critical period of sales of the year.

For most retailers, this period presents the most lucrative time of the entire year, and having an efficient, optimized website to manage the demands of consumers is an absolute necessity. Likewise, as was witnessed in the US market, where the Macy’s site crashed, causing the company to lose a significant amount of sales that would have otherwise been conversions, according to a report from CNBC. As a result, Macy’s experienced lower than anticipated numbers for Black Friday 2016. From a retailer’s perspective, no one wants to be in this position during Black Week!

For us at VTEX, we are not only impressed, but humbled by the sales numbers we have experienced. We always strive to better our platform, enhancing our services, and continuously reinventing how digital commerce operates, especially in regards to efficiency and performance. For our clients, we are pleased to see these high sales numbers and to have had a pivotal role in supporting their businesses during such a crucial time of sales. Black Week 2016 was a major success, and we look forward to charging ahead into 2017 powered by these results.

Keep reading: Related stories
Institutional

VTEX is the Sole Vendor Recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Commerce

B2C and B2B brands have spoken: VTEX has been named the sole Customers’ Choice in the 2024 Gartner®…

Thalita Uba
Thalita Uba
Institutional

VTEX Named a Leader by IDC among 25 B2C Vendors

VTEX has secured its position as a leader in the IDC MarketScape: Worldwide B2C Digital Commerce Platforms for…

Thalita Uba
Thalita Uba
Institutional

VTEX recognized as a Leader for B2B Digital Commerce Applications by IDC MarketScape

VTEX, The Composable and Complete Commerce platform, has been named a ‘Leader’ in IDC MarketScape: Worldwide Midmarket Growth…

Lalo Aguilar
Lalo Aguilar
Institutional

VTEX is the only vendor rated top 5 for all use cases in the 2023 Gartner Critical Capabilities for Digital Commerce Report

Making a platform migration decision is hard. In a world filled with buzzwords and marketing jargon, cutting through…

Mihai Popa
Mihai Popa
Customer Stories

The VTEX customer voice: Unleashing business agility

VTEX recently celebrated the 2-year anniversary of its IPO, by hosting investors and customers at the New York…

Kristin Schepici
Kristin Schepici
Institutional

VTEX scores medals in all 24 categories for the 2023 Paradigm B2B Combine: Enterprise and Midmarket Editions

Ecommerce analyst firm Paradigm B2B has released its yearly B2B Combine report, which grades ecommerce providers across the…

Lalo Aguilar
Lalo Aguilar
Institutional

VTEX launches new products that smarten up digital commerce investments

VTEX Day 2023, a two-day event attended by more than 20,000 people each day, was the background for…

Lalo Aguilar
Lalo Aguilar
Institutional

Top 20 Women in Commerce 2023

In celebration of International Women’s Day (IWD), VTEX is proud to acknowledge and celebrate the top 20 women…

Tatiana Shayo
Tatiana Shayo
Institutional

VTEX named a Visionary in the 2022 Gartner® Magic Quadrant™ for Digital Commerce

VTEX has been named a Visionary for the third year in a row in the 2022 Gartner® Magic…

Caley Iandiorio
Caley Iandiorio
See More