Institutional

Black Friday VTEX: 53% growth and over 1 million orders placed

Alexandre Soncini
Alexandre Soncini December 18, 2019
Black Friday VTEX: 53% growth and over 1 million orders placed

The journey to a successful Black Friday is not easy. You need to carefully map out each aspect encompassing your commerce operation: logistics, inventory, marketing, communication and mainly discounts and promotion mechanics.

Attention must be paid to every detail in the campaign to achieve the expected results. And in 2019, a challenging economic scenario in  Brazil added a layer of complexity to the mission: experts predicted overall growth of just 4% this year, according to data from GfK consultancy.

For e-commerce, the results were considerably better than the forecasts. Brazilian e-commerce growth was around 23.6% compared to 2018. In the US, Black Friday saw 14% more sales than the previous year. But those who were with us shoulder to shoulder during the Black Friday journey experienced even more significant results.

The best Black Friday of all

Since 2012, when the platform was refurbished into a multi-tenant architecture, VTEX has outperformed its own brands year after year. And 2019 was no different: in the 24 hours of Black Friday, we hit 29,486,762 sessions. This number accounted for 1,033,625 orders placed originating from the platform (reaching a peak of 987 per minute), representing an increase of 53.2% over 2018.

The previous record was reached at 17:12 PM, when last year’s Black Friday total of 674.501 orders was overtaken. This growth was in part due to the 22,5% more clients that were active during the promotion.

But a key factor of these VTEX results was the Same Store Sales. The number, which represents the change in same-store group sales when compared to the previous year, rose by 41.5% compared to 2018. This means that customers using our platform at least since last Black Friday had a better performance and more operational efficiency. 

Together, we overcome the toughest challenges

In 2019, we maintained the tradition of making a better Black Friday than the previous one. Our customers sold, on average, 79.5% more than the same day last year. This is more than triple the overall Brazilian online market growth of 23.6%.  

The results highlight the performance of our product and team, in addition to the strength of our ecosystem of partners and integrated solutions. Without it, laying a successful path as we’ve been doing every year would prove impossible.

Moving forward together, we are able to get much farther. And these numbers only strengthen our ability to join forces and face the complex commerce challenges, achieving the best results and breaking every record. And let’s keep going, because Black Friday 2020 has already begun.

DISCLAIMER: It is important to note that historical financial information or operational KPIs may not be comparable with publicly filed information at SEC, since VTEX did not report its financials in accordance with International Financial Reporting Standards (IFRS) prior to 2019 and certain KPIs definitions may differ from publicly filed information. You are cautioned not to place undue reliance on figures published before July 21st, 2021 as they may not be comparable to the metrics disclosed on the IPO onwards.

Keep reading: Related stories
Institutional

Hard decisions – A new step in our efficiency-driven expansion

Earlier today, Geraldo Thomaz and Mariano Gomide de Faria, founders and co-CEOs at VTEX, sent the following note…

Mariano & Geraldo
Mariano & Geraldo
Institutional

5 reasons to take part in VTEX DAY 2022

VTEX DAY, which will take place on April 12 and 13 at São Paulo Expo, marks the return…

Elias Moura
Elias Moura
Institutional

Top 20 Women in Commerce 2022

In honor of International Women’s Day (IWD), VTEX is highlighting some of the top women in commerce. These…

Júlia Miozzo
Júlia Miozzo
Institutional

TETRIX: Discover the Guinness certified largest university challenge in the world

A VTEX-powered initiative, TETRIX is the world’s biggest university challenge. In its third edition ever, TETRIX may still…

Gabriela Porto
Gabriela Porto
Institutional

“Bonjour Paris!”: New VTEX French office strengthens European operations

As the enterprise digital commerce platform, VTEX has long been supporting companies to reach their full commerce potential,…

Júlia Miozzo
Júlia Miozzo
Institutional

VTEX, the technology partner you can trust

VTEX is The Enterprise Digital Commerce Platform. We provide a headless, API-first and cloud-based commerce platform that allows…

Alicia de Mora
Alicia de Mora
Culture

5 tips to make 2022 the best year of your leadership

When a new year begins, it is always a great time to get a fresh start, look forward…

Paulo Monçôres
Paulo Monçôres
Institutional

VTEX and Stripe team up to make payments easier and faster globally

VTEX has teamed up with Stripe to further expand the global offering of payment methods to retailers in…

Gustavo Valle
Gustavo Valle
Institutional

VTEX named a Visionary in the 2021 Gartner® Magic Quadrant™ for Digital Commerce

We are beyond proud to announce that VTEX, the enterprise digital commerce platform, has been named a Visionary…

Robert Poratti
Robert Poratti
See More