Institutional

Best Practices for Kicking off a new VTEX website with an agency

Robert Rand
Robert Rand June 6, 2017
Best Practices for Kicking off a new VTEX website with an agency

Merchants that are interested in designing, building, and marketing a new VTEX eCommerce website are likely to consider using the services of a digital agency. Such a team can help with everything from conducting discovery meetings and assessing your needs, to project planning, providing resources to help build and launch your site, as well as any ongoing updates and marketing campaigns for long-term success. So how do you begin?

First, you’ll want to find the right team. It’s always best to find a firm that has experience with the platform that you’ll be building on – in this case, VTEX. Luckily, the VTEX team can help guide and refer you to agencies that they’ve partnered with. Such agencies have access to a wide variety of resources provided by the VTEX team and have a better understanding of the VTEX platform and ecosystem. Ideally, the team will both be experienced with the various facets of E-commerce and will be domestic, offering a better understanding of your needs and goals.

Through the vetting process, you can expect to communicate about the details of your project, allowing agencies to provide background information on billing estimates and terms, turnaround times, methods of communication, and other factors that may be important to you.

Once you’ve finished interviewing potential agencies and chosen one as a long-term strategic vendor to help you succeed with VTEX, you’ll be able to create a more comprehensive project plan so you can begin on various tasks. Every agency is different and tasks may vary based upon the particulars of your website. What the agency will be working on vs. what you’ll be addressing directly through your VTEX Control Panel, will allow you to see when projects typically begin. These may include activities such as:

  • Sharing branding information
  • Conducting Kickoff Meetings
  • Collecting relevant login credentials
  • Creating wireframes and designs, or finalizing the selection of a theme
  • Confirming VTEX Apps that will be integrated
  • Reviewing a plan for getting Content, Data, and Settings ready for launch

During the building process, you should anticipate regular updates from your agency. Often, to keep the project moving at a steady pace, these will generally be small updates via Email or Ticket, providing you with items to review such as new design drafts or a page that has been created within your VTEX storefront for your review. Tickets can provide some benefits when available, as they can make it easier for anyone involved in the project to quickly and easily identify the status and review communications about a task.

All in all, as eCommerce business owners, you’ll need to make sure you provide a person who will be the main point of contact who will make sure that your organization is supplying the agency with timely and constructive feedback and content. This is also to ensure that your team is keeping up with any tasks that you may need to work on such as getting a credit card processing account (payment gateway) from a financial institution. There are many moving parts in an E-commerce site, so it’s definitely a combined effort to reach a successful and timely launch.

Keep reading: Related stories
Institutional

Empathy, prioritization, integration, and dissemination: the four drivers of VTEX’s documentation journey

Although many technology companies now recognize the importance of good documentation for the success of their digital products,…

Beatriz Guerreiro
Beatriz Guerreiro
Institutional

The Ethics Code

To talk about ethics is to remember the ancient teachings of a time when man began to live…

Thiago Athayde
Thiago Athayde
Institutional

My journey to landing a position at VTEX

Chemical Engineer graduate, TETRIX semifinalist, and Women in Digital participant – my journey to landing a position at…

Carolina Galeazzi
Carolina Galeazzi
Institutional

My first two weeks at VTEX

Openness. Fellowship. Compassion. These are the three words that sum up my first weeks in VTEX. It is…

Júlia Alvite
Júlia Alvite
Institutional

Beyond Precitable #6 – Communication turns possibilities into realities

VTEX is a global leader in digital solutions for enterprises, a position that we reached after more than…

VTEX
VTEX
Institutional

Challenges of Growth in Engineering Organizations

In the last few decades, Tech Companies have experienced exponential growth never seen in other industries. The globalization…

Paulo Monçôres
Paulo Monçôres
Institutional

From Law to Technology

How the Women in Digital program helped turn the key in my professional journey. Like many people who…

Amanda Lima
Amanda Lima
Institutional

A tech hub in Portugal

We are announcing the first R&D operation outside of Brazil. The Portugal office will be VTEX’s fourth office…

Bruno Dias
Bruno Dias
Institutional

VTEX Builds Momentum in the Gartner Peer Insights Customer-First Program for Digital Commerce

Since day one we’ve been a customer-first company. As a continuation of this commitment, we have pledged to…

Robert Poratti
Robert Poratti
See More