Management
Best practices for omnichannel management
When we talk about omnichannel, we tend to imagine that it’s a new concept created by white-collar officers.…
Multichannel vs. omnichannel ecommerce: Understanding the differences
The traditional retail business has been evolving quickly in the last few years and has gradually been moving…
How DTC brands paved their way towards success in the US
The direct-to-consumer (DTC) strategy or business model can be explained very simply: companies sell their products or services…
NRF 2022: Pursuing innovation and eliminating all frictions
A problem commonly faced by companies when pursuing innovation is resistance, be it from customers or from internal…
This is how I measure my team’s health
Healthy teams build meaningful products. I didn’t meet anyone who disagreed with this statement. And there’s a reason…
Data deep dive: All you need to know about GDPR
This article is a heavily opinionated piece of text written by someone completely unqualified to give legal advice…
Collaborative Commerce takes flight with Red Oxx
“Made in Montana” Bonafide Entrepreneurs Red Oxx, a true collaborative commerce aficionado, manufactures the finest multi-purpose luggage and…
Dia Sin IVA breaks records: increases orders by 5700% for VTEX stores in Colombia
Colombia’s economy has been one of the fastest-growing in Latin America. To keep the high economic growth rates…
Exclusive Perspective: B2B Industry Leaders on Launching a Marketplace
By now it’s no secret that marketplaces are revolutionizing digital commerce, with more than 50% of online retail…
Crisis Management Checklist for ecommerce
The crisis brought about by COVID-19 has a detrimental effect on the entire retail sector, even though your…
What President Obama Taught us About Management
One of the most memorable experiences of my life took place on May 30th, 2019. On the VTEX…
How to increase and improve sales with eCommerce Loyalty Programs
When you’re selling online, you want to do everything you can in order to engage customers and keep…
Content marketing: does your brand influence your audience?
Marketing as we know it is undergoing a major revolution. In the wake of the major innovations that…
Unboxing experience: Create something memorable for your customers!
Every purchase made from a virtual store generates expectations in the customer. It is not for nothing that…
Understand how conversion works through the sales funnel in ecommerce
The metaphor of the sales funnel is already well-known to marketers, but what not many ecommerce managers know…
