Rafael Campos
Rafael Campos
Written by Rafael Campos
Technology

Unleash omnichannel solutions with the best-in-class commerce platform

Welcome to the second part of this trilogy about omnichannel solutions. In the previous part, I presented the…

Technology

Unleash Omnichannel Capabilities: Main Technology Challenges

Companies that don’t prioritize off and online integration won’t thrive in the digital era. It’s not just about…

Strategy

The rise of composable ecommerce

The pursuit of flexibility might result in an expensive, uncontrolled, and complex solution without delivering the agility we…

Institutional

Some of our Main Cases at a Glance

Over the last 20 years, VTEX has deployed over 3,000 projects across 30 countries, covering a variety of…

Here’s How to Use Small Data for e-Commerce

You have certainly heard of Big Data, and you are probably using it in your company. However, are you…

A virtual store without its own inventory: Can this be done?

Owners of e-commerce businesses are probably asking themselves: is it possible to reduce inventory without affecting sales? Can…

10 unbeatable benefits of the operational outsourcing of your virtual store

Logistics and reverse logistics team. Customer service team. Operations team. Integration and process change. Assembling a team. These were some of…

Find out how to improve customer loyalty with gamification

Will is the director of an e-commerce store. He is fully conversant with the more important concepts of…

AB Testing: 8 real cases

When people talk about increasing conversion rates in e-commerce, AB testing is one of the tools which come…

Strategy

On-page SEO: what it is and why it is essential for your online store

Many entrepreneurs and e-commerce professionals are perplexed by all this talk of SEO for online stores, aren’t they?…

What is an e-commerce platform and how to choose the best one for your business

What is the secret of success of an e-commerce business? It would be easy to open a virtual…

Cross Docking Strategy – What it is and how to set it up

All e-consumers want the best. Quick delivery is one of the factors that drive their level of satisfaction…

Find out all you need to choose the best e-commerce platform!

When you already work with virtual stores or wish to take your bricks-and-mortar premises on to the online…

Management

Understand how conversion works through the sales funnel in ecommerce

The metaphor of the sales funnel is already well-known to marketers, but what not many ecommerce managers know…

Technology

Searching For Digital Commerce Solutions: The Replatforming Imperative

An estimated $3 billion was spent on commerce servers in 2015, according to Forrester Research, making the redefinition…