Institutional

BOPIS is the Next Wave of eCommerce. Are You Ready?

Alexandre Soncini
Alexandre Soncini March 18, 2020
BOPIS is the Next Wave of eCommerce. Are You Ready?

Nearly 70% of US shoppers have used BOPIS more than once, according to Business Insider Intelligence. This growing trend of “buy online pickup in store” doesn’t seem to be slowing down and it’s time that retailers get ready to offer it. In his latest article published in Digital Commerce 360, VTEX North America GM, Alex Soncini, walks retailers through: 

  • what customers expect from BOPIS experiences now, such as a robust mobile experience in addition to a good desktop experience with a low-friction checkout process  
  • setting up the ultimate BOPIS strategy that helps build customer loyalty and generate more online and in-store revenue
  • how to avoid BOPIS experiences that are fragmented or impersonal and drive customers away

To read the full article, visit Digital Commerce 360 here.

Keep reading: Related stories
Strategy

Key Strategies for Driving Profitability in the Digital Grocery Landscape

As the grocery industry continues its shift towards digital commerce, retailers are facing a critical challenge: how to…

Jordan Jewell
Jordan Jewell
Strategy

Top 7 Takeaways from VTEX DAY 2024

VTEX DAY 2024, one of the biggest digital commerce events in the world, was once again held at…

Thalita Uba
Thalita Uba
Strategy

Decoding Composable Commerce: The Hidden Pitfalls of Unlimited Freedom

So far in our decoding composable commerce series, we’ve uncovered the revolutionary approach to digital commerce technology known…

Kristin Schepici
Kristin Schepici
Institutional

VTEX is the Sole Vendor Recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Commerce

B2C and B2B brands have spoken: VTEX has been named the sole Customers’ Choice in the 2024 Gartner®…

Thalita Uba
Thalita Uba
Institutional

VTEX named a Leader in IDC MarketScape for B2C Digital Commerce Applications for Midmarket Growth

VTEX has been named a Leader in the IDC MarketScape: Worldwide B2C Digital Commerce Applications for Midmarket Growth 2024…

Thalita Uba
Thalita Uba
Institutional

VTEX recognized as a Leader for B2B Digital Commerce Applications by IDC MarketScape

VTEX, The Composable and Complete Commerce platform, has been named a ‘Leader’ in IDC MarketScape: Worldwide Midmarket Growth…

Lalo Aguilar
Lalo Aguilar
Trends

Empowering women in B2B ecommerce: Insights from executives at Mars and Pierce Manufacturing

To explore the dynamic landscape of B2B digital commerce, Daniela Jurado, EVP of North America at VTEX, engaged…

Kristin Schepici
Kristin Schepici
Institutional

VTEX is the only vendor rated top 5 for all use cases in the 2023 Gartner Critical Capabilities for Digital Commerce Report

Making a platform migration decision is hard. In a world filled with buzzwords and marketing jargon, cutting through…

Mihai Popa
Mihai Popa
Customer Stories

The VTEX customer voice: Unleashing business agility

VTEX recently celebrated the 2-year anniversary of its IPO, by hosting investors and customers at the New York…

Kristin Schepici
Kristin Schepici
See More