Customer Stories

VTEX’s agility to power AB InBev’s global digital marketplace and POS

Bernardo Lemgruber
Bernardo Lemgruber August 11, 2020
VTEX’s agility to power AB InBev’s global digital marketplace and POS

AB InBev’s customer-centric strategy leads to a new collaborative commerce partnership based on agility. 

As the COVID-19 pandemic shifted consumer behavior, it became increasingly clear that items like physical menus and processes like ordering and delivery required a rethink. In this landscape, AB InBev was looking for a platform with agility, flexibility and scalability as its restaurants and bars around the world begin to re-open.

“Customers are at the heart of everything that we do, and we’re excited to partner with VTEX to simplify the online ordering process worldwide.”

France Roy, Global Head of Engineering, AB InBev

After much evaluation and the need for faster project implementation, AB InBev selected VTEX. It was the agility that VTEX’s headless commerce solution provides that won them over. With this partnership in place, AB InBev was able to decrease the project time and get a technology solution in the market within a few weeks. By building on top of VTEX Store Framework the direct to consumer team within ZX Ventures, AB InBev’s global growth & innovation group can stand up customized solutions for bars and restaurants around the world. 

Unifying technology across all locations where AB InBev operates brings an immediate practical value: they can create a more customer-centric offering, driving brand loyalty and better strategies based on customer insights. 

For a company with a portfolio of well over 500 beer brands, VTEX’s fully-integrated marketplace-commerce-OMS solution was key. The platform’s unique commerce and marketplace capabilities, including its advanced pricing engine and multi-currency support, allow the company to treat the sales channels as sellers on the Collaborative Commerce model.

“Collaborative Commerce is a foundational part of our business, and we’ve found this proposition resonates well with our clients, who value interconnectivity between their channels to provide a better user experience.”

Amit Shah, Chief Strategy Officer & US General Manager, VTEX

A successful prior project with AB InBev in Brazil set the foundation for mutual trust, ensuring a fruitful relationship, and endless opportunities. With Emporio da Cerveja’s brick-and-mortar store in the heart of São Paulo, VTEX and AB InBev pioneered self-service checkout using VTEX inStore, the fully integrated ecommerce, and POS solution. After providing consumers with a truly unified experience in Latin America, the two companies are now aiming to accelerate digital commerce transformation around the globe.

For more on the recent news, read the press release from August 4th.

Keep reading: Related stories
Customer Stories

Superdry cracks the code for a great buying experience

Superdry is a British fashion company that was founded in 2003. Today, it has more than 16 stores…

Lalo Aguilar
Lalo Aguilar
Customer Stories

Click and Collect increases upselling in Axo Chile’s brand Victoria’s Secret

Delivery times are one of the most important deciding factors when buying online. And around 41% of customers…

Lalo Aguilar
Lalo Aguilar
Customer Stories

Nestlé Chile: Mixing B2E ecommerce with live shopping

Nestlé, one of the largest food companies in the world, has for the past few years successfully embraced…

Andreea Pop
Andreea Pop
Customer Stories

AB InBev’s Modelorama is becoming an omnichannel powerhouse

Modelorama, a brand born and bred in Mexico and part of AB InBev’s portfolio, might not be so…

Lalo Aguilar
Lalo Aguilar
Customer Stories

Live Shopping: Samsung’s strategy to take over

Live Shopping has been widely recognized as one of the biggest trends that will drive the future of…

Lalo Aguilar
Lalo Aguilar
Customer Stories

Under Armour: Becoming the one-stop-shop for sports lovers

With the mission of being a human performance company, the sports and apparel brand Under Armour counts on…

Júlia Miozzo
Júlia Miozzo
Customer Stories

Samsung Chile’s B2C ecommerce profit grows 4 times with VTEX Live Shopping

The South Korean consumer electronics company Samsung held its first live shopping session with VTEX. Samsung follows a…

Adriana Marroquin
Adriana Marroquin
Customer Stories

How Le Biscuit grew 619% with VTEX inStore and ecommerce

The retail brand is growing in Brazil by investing in technological transformation, with VTEX solutions driving business on…

Elias Moura
Elias Moura
Customer Stories

Tok&Stok: Improving customers’ online shopping experience

There is a significant difference between buying and shopping and experience is the keyword that tells them apart.…

Gabriela Porto
Gabriela Porto
See More