Customer Stories

How Belcorp embraced pragmatic composability with the VTEX commerce platform

Jordan Jewell
Jordan Jewell October 26, 2023
How Belcorp embraced pragmatic composability with the VTEX commerce platform

In the ever-changing world of digital commerce, the need for business and technology agility is paramount. This has been especially true for Belcorp, a billion-dollar health and beauty product company, well-known for its consultant-driven business model. The company recently migrated from SAP to VTEX to leverage a modern MACH-certified architecture, trading their older monolithic system for one that is more flexible and future-proof. The previous SAP Hybris system was not only cumbersome and expensive to maintain, but it also fell short in adapting to the ever-evolving business needs of Belcorp and their customers.

Venkat Gopalan, Belcorp’s Chief Digital Officer and Chief Technology Officer, captures the essence of this transformative decision, stating, “The main reasons we migrated to VTEX are two-fold. One, we wanted business agility and second, we wanted solution agility. And we wanted a product which is future-proof in terms of investing in technology. Predominantly, from an architecture standpoint, we were looking for a composable and complete architecture.” This move was driven by Belcorp’s focus on achieving both short-term and long-term returns on investment. The company has a strategic approach and invests only in best-of-breed digital commerce applications that can deliver a robust ROI.

With the MACH-certified architecture that VTEX offers, Belcorp gains unprecedented flexibility. The composable and complete nature of the platform means that Belcorp can now easily swap in and out components of the system, such as search functionality, without disrupting the entire architecture or requiring large upfront development costs. The pragmatic composability approach aligns with Belcorp’s long-term vision, allowing them to continually adapt and scale their digital capabilities to meet both current and future business requirements.

This shift towards a more agile and robust architecture was the subject of a recent panel discussion, moderated by industry thought leader Rick Watson. Venkat Gopalan joined the panel along with Mariano Gomide de Faria, the founder and co-CEO of VTEX. The conversation provided an in-depth look at Belcorp’s pragmatic shift from their legacy SAP Hybris system to a more modern and flexible architecture with VTEX, emphasizing the significant benefits the company has gained from this migration. It’s an illuminating case study for any enterprise looking to make a calculated, beneficial leap in their digital commerce strategy.

VTEX leverages AWS services such as Amazon Elastic Kubernetes Service and AWS Elastic Beanstalk to automatically scale resources and to split responsibilities among its product development engineering teams. Amazon CloudFront acts as VTEX’s content delivery network (CDN). Other AWS services utilized by VTEX include Amazon Relational Database Service (Amazon RDS), Amazon OpenSearch Service for distributed search, Amazon Elasticache Redis for cache, and Amazon Elastic Load Balancing. Due to VTEX being a true multi-tenant SaaS solution, all customers benefit from the same elasticity and stability of AWS.

Watch the panel discussion here.

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