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The Road Ahead for CPG Brands, Part 2

Part 2: Defining the Direct-to-Consumer (DTC) Value Proposition

In part one of this two-part executive brief, we discussed the strategic reasons consumer goods brands should prioritize a direct-to-consumer business model.

Here, in part two, Defining the Direct-to-Consumer (DTC) Value Proposition, we outline a framework for defining successful DTC value propositions and alignment for a successful DTC launch.

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