Customer Stories

Unilever’s B2B Digital Marketplace leads the digital transformation of the CPG industry

Andreea Pop
Andreea Pop March 24, 2021
Unilever’s B2B Digital Marketplace leads the digital transformation of the CPG industry

Digital marketplaces are taking the world by storm – and B2B commerce is no exception. After AB InBev and bisco chose VTEX to bring to life the immensely complex business model, Unilever now follows suit. One of the world’s leading consumer goods companies, Unilever plans on revolutionising supply chain management with a B2B digital marketplace that connects retailers with distributors across Spain. 

How a B2B digital marketplace fosters collaboration 

Through this B2B marketplace, Unilever fully embraces VTEX’s collaborative commerce approach. With a streamlined ordering process and an upgraded visibility over all orders, the project aims to add convenience and efficiency to the incredibly complex supply chain that exists within the CPG industry. Thus, the one-stop-shop will tame channel complexity across Unilever’s entire network of business partners, enabling all parties to then focus on the essential: sustainable revenue growth. 

“This marketplace model will greatly benefit all our partners as we head into a digital-first era – a digital strategy equates to greater efficiency which in turn will lead to growth.”

Jerome du Chaffaut, General Manager of Unilever Spain

Partnerships that innovate

Unilever wanted to build upon its pioneering and innovative legacy with a bold project – but bold projects require bold partners. So Unilever chose VTEX. 

Thanks to its native marketplace capabilities and its microservice-based, API-first, cloud-native, headless architecture and commerce technology, VTEX delivered Unilever’s B2B digital marketplace in a matter of mere weeks, removing any technological bottlenecks from Unilever’s timeline. In addition to rapid time-to-revenue, VTEX also brought to the table a highly-personalized configuration, complete with a powerful pricing engine, which fully supports the CPG giant’s complex operations. 

“VTEX has surprised us by turning our bold vision into reality down to the finest details, sometimes going so far as to actually improve it. The expertise, top-notch technology and constant dedication have been invaluable to this project.”

Jerome du Chaffaut, General Manager of Unilever Spain

As the new B2B digital marketplace is perfected and scaled, the power of collaboration, mutual trust and transparency once again becomes evident – and Unilever and VTEX are more than happy to prove it, together. 

“Our demands have been met with both flexibility and honest feedback, proving VTEX is the true technological partner we were seeking.”

Jerome du Chaffaut, General Manager of Unilever Spain
Keep reading: Related stories
Customer Stories

With its ecommerce site, Electrolux met the goals it had planned to achieve in five years in just a year and a half

Establishing and consolidating a digital sales channel is a plan that many companies started developing years ago; those…

Miguel Garzón
Miguel Garzón
Customer Stories

How grocery chain Tía used ecommerce to keep sales up during lockdown

Tía, an Ecuadorian company founded by two Czechoslovakian immigrants in 1940, has grown from a small family enterprise…

Lalo Aguilar
Lalo Aguilar
Customer Stories

Mondelēz: Embracing CPG ecommerce with a digital B2B2B operation

With operations in over 80 countries and iconic brands like Oreo, Milka and Toblerone in its international portfolio,…

Andreea Pop
Andreea Pop
Customer Stories

Logitech Argentina sales revenue increases over 2000% amid growth in computer accessories demand

Wireless keyboards, good microphones, mouses, computer support, webcams and more – who would say that we’d suddenly need…

Gabriela Porto
Gabriela Porto
Customer Stories

Focusing on ecommerce expansion and engaging franchisees, HOPE Group invests in the VTEX omnichannel

The Hope Group, composed of HOPE, HOPE Resort, and Bonjour brands, has been over 50 years producing lingerie…

Mariana Boese
Mariana Boese
Customer Stories

Fashion brand Joy adopts a digital-first mindset with ecommerce

She is a feminine, independent, full-time worker in her thirties, who likes to wear curated dresses and spend…

Carolina Martin Guitart
Carolina Martin Guitart
Customer Stories

5 ways outdoor retailer REI is revolutionizing customer experience

Here at VTEX, we believe that all businesses need to embrace digital collaboration as fuel for the growth…

Gabriela Porto
Gabriela Porto
Customer Stories

The digital integration of Ametller Origen into the Glovo App

Ametller Origen and Glovo — today’s players with the most promising business models in Barcelona — have joined…

Carolina Martin Guitart
Carolina Martin Guitart
Customer Stories

How Jupiler’s DTC online shops delivered beer and services to Eurocup fans

When thinking about Belgium, other than the European Parliament and a popular breed of police dogs, we can…

Carolina Martin Guitart
Carolina Martin Guitart
See More