Customer Stories

Unilever’s B2B Digital Marketplace leads the digital transformation of the CPG industry

Andreea Pop
Andreea Pop March 24, 2021
Unilever’s B2B Digital Marketplace leads the digital transformation of the CPG industry

Digital marketplaces are taking the world by storm – and B2B commerce is no exception. After AB InBev and bisco chose VTEX to bring to life the immensely complex business model, Unilever now follows suit. One of the world’s leading consumer goods companies, Unilever plans on revolutionising supply chain management with a B2B digital marketplace that connects retailers with distributors across Spain. 

How a B2B digital marketplace fosters collaboration 

Through this B2B marketplace, Unilever fully embraces VTEX’s collaborative commerce approach. With a streamlined ordering process and an upgraded visibility over all orders, the project aims to add convenience and efficiency to the incredibly complex supply chain that exists within the CPG industry. Thus, the one-stop-shop will tame channel complexity across Unilever’s entire network of business partners, enabling all parties to then focus on the essential: sustainable revenue growth. 

“This marketplace model will greatly benefit all our partners as we head into a digital-first era – a digital strategy equates to greater efficiency which in turn will lead to growth.”

Jerome du Chaffaut, General Manager of Unilever Spain

Partnerships that innovate

Unilever wanted to build upon its pioneering and innovative legacy with a bold project – but bold projects require bold partners. So Unilever chose VTEX. 

Thanks to its native marketplace capabilities and its microservice-based, API-first, cloud-native, headless architecture and commerce technology, VTEX delivered Unilever’s B2B digital marketplace in a matter of mere weeks, removing any technological bottlenecks from Unilever’s timeline. In addition to rapid time-to-revenue, VTEX also brought to the table a highly-personalized configuration, complete with a powerful pricing engine, which fully supports the CPG giant’s complex operations. 

“VTEX has surprised us by turning our bold vision into reality down to the finest details, sometimes going so far as to actually improve it. The expertise, top-notch technology and constant dedication have been invaluable to this project.”

Jerome du Chaffaut, General Manager of Unilever Spain

As the new B2B digital marketplace is perfected and scaled, the power of collaboration, mutual trust and transparency once again becomes evident – and Unilever and VTEX are more than happy to prove it, together. 

“Our demands have been met with both flexibility and honest feedback, proving VTEX is the true technological partner we were seeking.”

Jerome du Chaffaut, General Manager of Unilever Spain
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