Customer Stories

Unilever’s B2B Digital Marketplace leads the digital transformation of the CPG industry

Andreea Pop
Andreea Pop March 24, 2021
Unilever’s B2B Digital Marketplace leads the digital transformation of the CPG industry

Digital marketplaces are taking the world by storm – and B2B commerce is no exception. After AB InBev and bisco chose VTEX to bring to life the immensely complex business model, Unilever now follows suit. One of the world’s leading consumer goods companies, Unilever plans on revolutionising supply chain management with a B2B digital marketplace that connects retailers with distributors across Spain. 

How a B2B digital marketplace fosters collaboration 

Through this B2B marketplace, Unilever fully embraces VTEX’s collaborative commerce approach. With a streamlined ordering process and an upgraded visibility over all orders, the project aims to add convenience and efficiency to the incredibly complex supply chain that exists within the CPG industry. Thus, the one-stop-shop will tame channel complexity across Unilever’s entire network of business partners, enabling all parties to then focus on the essential: sustainable revenue growth. 

“This marketplace model will greatly benefit all our partners as we head into a digital-first era – a digital strategy equates to greater efficiency which in turn will lead to growth.”

Jerome du Chaffaut, General Manager of Unilever Spain
B2B Digital Marketplace

Partnerships that innovate

Unilever wanted to build upon its pioneering and innovative legacy with a bold project – but bold projects require bold partners. So Unilever chose VTEX. 

Thanks to its native marketplace capabilities and its microservice-based, API-first, cloud-native, headless architecture and commerce technology, VTEX delivered Unilever’s B2B digital marketplace in a matter of mere weeks, removing any technological bottlenecks from Unilever’s timeline. In addition to rapid time-to-revenue, VTEX also brought to the table a highly-personalized configuration, complete with a powerful pricing engine, which fully supports the CPG giant’s complex operations. 

“VTEX has surprised us by turning our bold vision into reality down to the finest details, sometimes going so far as to actually improve it. The expertise, top-notch technology and constant dedication have been invaluable to this project.”

Jerome du Chaffaut, General Manager of Unilever Spain

As the new B2B digital marketplace is perfected and scaled, the power of collaboration, mutual trust and transparency once again becomes evident – and Unilever and VTEX are more than happy to prove it, together. 

“Our demands have been met with both flexibility and honest feedback, proving VTEX is the true technological partner we were seeking.”

Jerome du Chaffaut, General Manager of Unilever Spain
Keep reading: Related stories
Customer Stories

Banco Inter’s revolutionary headless marketplace app blends shopping and banking

While the name Banco Inter might not ring a bell (yet) for those outside Brazil, it surely sparks…

Andreea Pop
Andreea Pop
Customer Stories

The pioneering grocery ecommerce store of Walmart Argentina

Walmart is a brand that is inextricably close to VTEX’s heart. In 2007, for instance, Walmart Brazil’s vote…

Andreea Pop
Andreea Pop
Customer Stories

Blade HQ sharpens its ecommerce to rapid growth

Thanks to a customer-centric approach, Blade HQ defied the existing marketing restrictions on outdoor and adventure equipment and…

Sorana Gheorghiade
Sorana Gheorghiade
Customer Stories

How geo-location transformed ERIK’S operational efficiency

There’s something unique about buying a bike, especially when purchasing a high-end one. Customers definitely do not behave…

Lucila Thompson
Lucila Thompson
Customer Stories

Dengo: the delicious experience of live ecommerce

Dengo’s sales of luxury chocolate are thriving during the pandemic, with a live store experience that connects the…

Sorana Gheorghiade
Sorana Gheorghiade
Customer Stories

Aiming for high performance in ecommerce, Under Armour has implemented the VTEX solution

In only 90 days of implementation, just by changing technological solutions, Under Armour sees its conversion rate increase…

Guilherme Lerner
Guilherme Lerner
Customer Stories

Payless expands its global reach with VTEX ecommerce

Payless, a footwear retailer that barely needs introduction, has been delivering great styles and value for over 60…

Andreea Pop
Andreea Pop
Customer Stories

St. Croix’s luxury apparel website sees a big holiday boost in overall sales with VTEX

St. Croix is a distinctive luxury fashion brand for men, manufactured in the USA. In 2020, it realized…

Andreea Pop
Andreea Pop
Customer Stories

bisco’s B2B marketplace: the one-stop-shop for the modern B2B buyer

In an effort to optimize and support the modern B2B buyer journey, bisco industries launched its new B2B…

Bernardo Lemgruber
Bernardo Lemgruber
See More