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The use of predictive analysis to improve management of e-commerce
The data analysis and business intelligence (BI) market is one of the fastest-growing in the world, and e-commerce…
The advent of a collaborative economy
Our first article in this series started to contextualize the current period of major change impacting business. The collaborative economy,…
How to Make Cross-Border Sales Into Brazil
Currently, there is a very positive scenario for the international e-commerce sector in Brazil today: more than 50 million…
The online B2B “consumerization” era: Is your company prepared?
In the old days, B2B sales were a long and arduous process of negotiation and bargaining. Clients wanted…
Developing a Multichannel Pricing Strategy
When you are talking pricing strategy, there is no such thing as the “best price” in absolute terms.…
The Omniera Driven Revolution in Business Management Systems
ERP systems have been through enormous transformations since they first emerged. After undergoing various subsystems added in the…
Deep-linking: How retailers can leverage it for conversion optimization
As an eCommerce store owner, one of your biggest concerns is conversions. Well, you are not alone! There…
10 Brazilian Nuts, I mean, Nuggets from my Brazilian Ecommerce Adventure
[1] Brazil is on a most people’s bucket lists; if not, it should be. Why wouldn’t it be?…
KPIs analysis and integration between e-commerce areas
In a career as an e-commerce specialist you can be involved with various projects and have to deal…
The next 15 years of the shopping malls market
The US shopping malls industry has only five years to escape from a death foretold. According to the forecasts…
Considerations on Digital Transformation in Retailing
This article presents our thoughts about digital transformation in the retail sector. Recently, we were at Silicon Valley…
Stepping Out of Shadows, the Era of the IT Mirror is Here
Though exclusively technology departments within businesses are quite commonplace at the present time, company IT departments are slated…
OMS: The Secret of How Retailers are Utilizing an Engine Behind the Scenes
What is OMS? It’s a multi-functional tool every digital commerce operation should be using to stay on top of…
Chatbots are Boosting Sales in E-Commerce
What You Don’t Know About Chatbots Could be Costing You Sales & Customer Satisfaction Think communication streamlined, automated,…
Chatbots are Boosting Sales in E-Commerce
What You Don’t Know About Chatbots Could be Costing You Sales & Customer Satisfaction Think communication streamlined, automated,…
Best Practices for Creating VTEX Web Development Estimates
When looking to build a VTEX site, there are many steps to get through such as design, development,…
Best Practices for Kicking off a new VTEX website with an agency
Merchants that are interested in designing, building, and marketing a new VTEX eCommerce website are likely to consider…
Ditching Passwords And Increasing Ecommerce Conversion Rates By 54%
According to the latest data by the U.S. Department of Commerce, ecommerce sales jumped 15.1% last year, while total…
On-page SEO: what it is and why it is essential for your online store
Many entrepreneurs and e-commerce professionals are perplexed by all this talk of SEO for online stores, aren’t they?…
Open Source Code in E-Commerce – Let’s Talk Turkey
Planning for an e-commerce operation is crucial to its success and choosing an e-commerce platform is the keystone. At this…
What is an e-commerce platform and how to choose the best one for your business
What is the secret of success of an e-commerce business? It would be easy to open a virtual…
Cross Docking Strategy – What it is and how to set it up
All e-consumers want the best. Quick delivery is one of the factors that drive their level of satisfaction…
A look at the big picture of VTEX design
The concept of design is inherent to VTEX. It is a concept that is deeply embedded in our…
VTEX Design In Action: The Evolution Of VTEX’s Smartcheckout™
VTEX signature service, SmartCheckout™ did not always exist right alongside the platform. This additional facet was developed out…