The Rise of B2B Services - VTEX

The Rise of B2B Services

The recent rapid growth of digital has caused B2B companies in manufacturing, wholesale, and distribution to re-conceptualize the traditional linear model of one-to-many product sales to the alternate reality of combining products and services from third-parties with your own to deliver more value to customers.

The paper highlights industry examples such as Philips Lighting and the “car as a service” model for automotive manufacturers.