Digital Commerce Trends for 2026 | VTEX

Cartamundi Goes All-In on Headless Commerce with VTEX

For over 135 years, Cartamundi-owned brand Bicycle Playing Cards has been the world’s bestselling and most widely used playing card brand. Bicycle decks are renowned for their quality, design, and handling. Recently, Cartamundi strategically shifted its business model and went direct-to-consumer (DTC).

Discover how the worldwide market leader in playing cards disrupted its business model to go DTC via a headless commerce architecture with VTEX. 

Download the Cartamundi case study to learn the following:

  • How they managed to migrate their first website to VTEX in just five months before the holiday season. 
  • How they consolidated fragmented regional technologies to a global standard.
  • Why they selected a headless commerce approach and how they architected it with  VTEX’s APIs.