B2B Marketplaces: Growing Market Share with Collaborative Commerce
Over the past several years, tightly integrated monolithic platforms supporting commerce initiatives have given way to a more agile approach. The need for headless, microservice, and cloud-native solutions that give the business more agility and flexibility are the top priority for enterprises worldwide and are leading organizations towards B2B marketplace platforms.
Collaborative Commerce marks a new way of teaming up with customers, suppliers, channel partners, and even competitors to deliver more value to your customers.
This whitepaper by VTEX and Zaelab, discusses:
- Why B2B enterprises are buying into the marketplace model
- Why embracing marketplaces is now the greatest starting point for going direct-to-consumer
- Why marketplaces enable better customer experiences and open new revenue channels