VTEX Platform – Cookies Information

What are cookies?

A cookie is a small file that is stored in the user’s device (computer, smartphone, tablet, etc.), with information that may be necessary about the navigation on the Internet. It is a text file with small pieces of data that are used to identify the user’s computer as they use a computer network. A cookie is created by the server once the user connects to a website.

This data is labeled with an ID unique to every person, session and device. When the cookie is exchanged between the browser and the network server, the server reads the ID and knows what information to specifically serve the user.

Cookies are essential to the workings of the Internet, enabling the provision of several interactive services, facilitating the navigation and usability of the website. In general, it allows websites to offer better navigation and an online experience to their customers based on their data.

What is cookie consent?

Simply put, it’s the way websites ensure legal processing of personal data from their users. Through cookies, the website owner shares information about users’ navigation on its website with social media, advertising and analytics partners who may combine it with other information that were provided to them or that were collected from the use of their services.

Why do we need these cookies?

As a necessary part of web browsing, HTTP cookies help web developers give users more personal, convenient website content. Cookies let websites remember who the visitors are, their logins, shopping carts, and more. In no condition could cookies cause any harm to the visitors’ devices and to their data.

How does cookies help shoppers navigate ecommerce websites?

On ecommerce, for example, cookies allow websites to keep track of all of the items that the shoppers have placed in the cart while they continue to browse. If a buyer disables cookies on the browser while online shopping, for every click on a new link, the items in the shopping cart could disappear.

Thus, without cookies, online shopping is virtually impossible and browsing websites becomes impractical. This is one example of cookies being a necessity on certain sites.

VTEX Platform – Cookies List