COVID has accelerated ecommerce plans dramatically across every industry, especially consumer goods (CPG). The CPG brands that rose to the opportunity are now realizing a competitive advantage in the market, while building a Direct-to-Consumer (DTC) foundation for the future.
Hear from PepsiCo senior executives, Nicole Portwood, VP, Marketing and Nick Hammit, Strategy and Innovation Leader as they discuss their own DTC process, lessons learned along the way and the importance failure plays in the innovation process.
Viewers will gain better insights into:
- The strategic reasons CPGs should be prioritizing a DTC model
- The critical questions leaders should be asking to help define a differentiated value proposition
- How to ensure a successful and sustainable DTC venture