Composable by design, complete by nature: your ultimate B2C solution
Transform your B2C commerce into everything you've envisioned with VTEX.
Powering B2C commerce for leading brands worldwide
Handle over 500 orders per second
Eliminate performance bottlenecks even during peak seasons
Build and scale a high-performing B2C store
Our platform equips you with everything you need to excel in B2C commerce. Follow these three steps to build, manage, and grow your online business confidently.
Step 1: Craft your storefront
Break free from cookie-cutter designs. VTEX’s flexible storefront tools let you build a unique B2C experience in half the time.
Step 2: Streamline your operations
Automate workflows with VTEX’s integrated tools. Let our platform handle the complexities of your B2C operations, so you can focus on what drives business growth.
Step 3: Scale smarter, not harder
Understand your customers and business better with VTEX’s powerful analytics. Track key metrics, spot trends, and make data-driven decisions to scale your success.
VTEX empowers you to build, optimise, and grow your B2C business with complete freedom.
The driving force behind your B2C vision
From catalog management to order fulfillment, our backend capabilities drive your B2C success.
- Catalog management
Build a stunning product catalog that showcases your brand and boosts sales. VTEX’s intuitive interface allows you to easily add products, manage variations, upload images, and organise them for seamless browsing.
- Inventory visibility
Gain real-time insights into inventory across all channels. Track stock levels, receive alerts, and manage multiple warehouses effortlessly. Prevent stockouts, reduce lost sales, and meet customer demand with VTEX.
- Promotions & pricing
Drive sales with targeted promotions and flexible pricing. Craft compelling discounts, personalized offers, and bundled deals to incentivize purchases and increase conversions.
The storefront that realizes your B2C vision
Design without limits, personalize effortlessly, and scale with confidence. VTEX makes it possible.
- Content management
Create a seamless browsing experience with VTEX’s flexible navigation tools. Design clear menus, organise products, and optimise discovery effortlessly.
- AI-powered search
Help customers find what they need with VTEX’s advanced search. Our intelligent search understands natural language, predicts intent, and provides accurate results—even with typos.
- Frictionless checkout
Maximise conversions with VTEX’s optimised checkout. Streamlined steps and one-click purchasing with SmartCheckout™ make it easy for customers to complete their purchase and drive your sales.
Power all B2C models
Go beyond traditional B2C commerce with direct-to-consumer, omnichannel retail, and marketplace strategies on a platform that adapts to every business model.
B2C Commerce
Enable seamless online shopping with VTEX. Manage product catalogs, optimise checkout, and use AI-powered search to boost conversions and enhance customer satisfaction.
Headless Commerce
Create a fully customised B2C experience with VTEX’s headless architecture. Enjoy the flexibility and control to bring your brand’s vision to life.
Direct-to-Consumer
Enhance customer relationships and boost profits by selling directly to your audience.
Omnichannel Retail
Deliver a seamless customer experience across all channels, both online and offline, with VTEX’s unified commerce platform.
Learn how global brands are boosting B2C sales with VTEX
15%
increase in conversion rates after the platform migration
5x
increase in online store revenue
73%
increase in multi-brand orders with a unified B2C platform
35%
of total online sales coming from app sales
Leader in B2C Digital Commerce
VTEX was named a Leader in B2C Digital Commerce by the 2024 IDC MarketScape. Find out why we're leading the way.
The B2C features that power growth, innovation, and exceptional experiences
Storefront Experience
Merchandising & Marketing
Omnichannel Operations
Platform & Infrastructure
Composable, complete, and built for B2C
Expand your commerce capabilities with VTEX. From omnichannel to marketplace, we provide the tools to scale your vision.
Order Management System
Streamline fulfillment and optimise inventory with our integrated OMS.
Marketplace
Launch your own B2C marketplace to expand product range and reach.
Headless Commerce
Create custom B2C experiences with headless architecture.
VTEX IO
Customize VTEX with apps built on our development platform.